DESIGN WEEK EVENTS Fuorisalone 2015

Transcript

DESIGN WEEK EVENTS
Fuorisalone 2015
selection in progress
Milano, 15 Aprile2015
Index
01 / AREAS OF FUORISALONE
02 / TORTONA
03 / BRERA
04 / LAMBRATE VENTURA
05 / SAN BABILA
06 / UNIVERSITÀ DEGLI STUDI DI MILANO - ORTO BOTANICO DI BRERA
07 / SANT’AMBROGIO
08 / OUTSIDE AREAS
© DESIGN GROUP ITALIA
2015, April 15
01 / Areas of Fuorisalone
2015, April 15
Areas of Fuorisalone
The Fuorisalone events are scattered all over Milan but concentrated in three main districts, four
stategic areas and more dedicated projects. Over the years these areas have succeeded thanks to
important branding and coordinated communication projects.
Brera > Brera Design Disctrict
Tortona > Tortona Design
Lambrate > Ventura Lambrate
San Babila > Durini, Monforte, Quadrilatero
5vie > 5 vie art+design
Porta Venezia > Porta Venezia in Design
Porta Venezia > San Gregorio DOCET
Sant’Ambrogio > Zona Sant’Ambrogio
5vie > Sarpi Bridge – Oriental Design Week
2015, April 15
Otto i quartieri coinvolti: Brera, 5 Vie, Porta Venezia, Tortona, Lambrate oltre alle new entry Sarpi Bridge,
Sant’Ambrogio e San Gregorio.
BRERA Design District
has a calendar filled with cultural theme events. Here, www.breradesigndistrict.it you will find the
complete schedule. The Brera Design District is confirmed as one of the most important center of focus
for the FuoriSalone. The district welcomes its visitors inside showrooms and labs surrounded by the
most ancient and famous streets of Milan.
SARPI BRIDGE
Sarpi Bridge represents a connection between East and West, a bridge between Salone and FuoriSalone
in order to create cultural and economic opportunities through design and creativity.
5VIE will represent the heart of Milan’s culture by offering a schedule based on creative reality of
design.
The 2015 edition is fulfilled through a partnership with 5Vie and it will guide the visitors across the
universe of Indian, Chinese, Japanese and Korean design.
5 VIE
Art+Design will represent the heart of Milan’s culture by offering a schedule based on creative reality of
design.
Who will be there? The lengthy list includes: Maarten Baas, Max Lamb, The POOL NYC - Patrick Jacobs,
Seletti, MISIAD, Green Island 2015 - Sciame Urbano, CTRLZAK, Gnam Box con Gnam Box Café, Taschen
and many more. Like the previous editions, 5VIE will host some of the creations from the designers of
Sarpi Bridge Oriental Design Week, this event will take place in the Sarpi district in Milan.
Porta Venezia in Design
Aims for the unification of design, art, food and wine.
San Babila Design
brings together the best design showrooms, fashion stores, restaurants and exhibitions. This area
will serve as a crossway of design.
Zona Sant’Ambrogio
Consists of a collective exhibit of international designers and a FoodTruckFestival showcasing Italian
street food. Triennale, the Science and Technology Museum, Teatro Litta, the studio-house of
Achille Castiglioni and lo spazio di Rossana Orlandi are the locations where the new born design
district will host the events.
San Gregorio Docet,
the ‘tight district’ imagined and created by Claudio Loria, who is back in Milan to guide a selected
group of international creative designers.
Ventura-Lambrate,
A district dedicated to innovative design and emerging talent. It’s the perfect location and the main
stage for the celebration of contemporary projects.
New this year a special pop up store built in collaboration with the crowdyhouse platform and a
500mq secret garden that will frame this beautiful installation.
Tortona Design Week,
This district was the first one that brought together some of the most important brands and young
designers, creating what is now called FuoriSalone. Via Tortona, via Savona and via Forcella are now the
most famous ex industrial areas hosting the events.
2015, April 15
Amongst the many exhibitions we suggest “Leonardo 1452-1519 – il disegno del mondo”, the biggest
exhibition about Leonardo Da Vinci ever realized in Italy – the opening day will be the 16th of april in
Palazzo Reale. Designed and produced by Skira.
Also hosted by Palazzo Reale, from the 13th of April to 24th of May, the exhibition “design for life”, holds
25 years of the story of everyday household objects and ambients, shown through many fine art photos.
It’s promoted by comune di Milano and produced by Elle Décor italia.
In honor of the international year of light, a lot of space will be committed to light design.
In piazza San Fedele with the seven minute performance “Favilla, Ogni Luce Una Voce”, visitors will be
guided through a pathway, inside a black box, where different light will be associated with a different
sound.
This research, on the essence of light, is a project conceived by architect Attilio Stocchi.
The show “energy for creativity” hosted by INTERNI is an absolute must-see. Expo Milano 2015’s
theme “energy for life”, will be developed and expanded to the tune of city planning and architecture.
Many designers, of international fame, with backgrounds in the field of innovation and research, will
gather together to develop new ideas for the future. These events will take place between università
degli studi di Milano, orto botanico in Brera and via Montenapoleone.
One of the more interesting events taking place is “The Garden of Wonder”, a journey trough scents set
in Orto Botanico di Brera. The project explores the many synergies between the signature design and
handcraft businesses operating in the field of perfume. The installations shows the links between
creativity and small businesses, underlining the importance of design in the narration of the product,
from the container to the packaging, from graphic to communication.
2015, April 15
02 / TORTONA
2015, April 15
02 / Tortona
TORTONA
VIA TORTONA 15
The Hotel Magna Pars Suites Milan will open its doors for the occasion of FuoriSalone, to host a series of
events linked to, but not exclusively, the design world. One of this events “#26 motivi per fare arte” is a
contest conceived by Vittorio Guccio to support young artists’ work.
Talking about art, do not miss the Brazilian artist Ricardo Antonio’s show: a series of exclusive design
objects commenting on international trends.
The library hall of the hotel (via forcella 6) will host the project works of Fabio Fantolino, an architect
from Turin. Between volumes, refined materials and lighting, the lobby lounge will host the new
Mercedes S class 500 maybach, while the open lobby will be decorated by dolcefarniente, which will
highlight the style of the space with a black and white interior design.
VIA TORTONA 20
For the sixth year in a row, Asus sets an appointment with a project signed by Asus Design Center, a
group of designers from the Japanese company. “ZENsation” is the title of the exhibit that will bring the
visitors in an interactive pathway through installations and innovative products.
Still in via Tortona 20 is set Tortona gallery which will host SM’ART , a young business specialized in the
development, production and distribution of decorative plasterboards for the furniture industry, interior
design and construction, in Europe. The plasterboars are made in melaminic resin with high quality
decorative finishings.
2015, April 15
02 / Tortona
VIA NOVI
There are two must-see events in via Novi: the Dutch creative designers of Tuttobene are back at
FuoriSalone with a project, curated by Meet & Metter. This event values the meeting between
designers and the public, telling the story of the single objects, from the creative process to the finished
item. The Studio in via Novi 2, instead, hosts a project of decor in progress. Designed by the German
brand Impress Surface: visitors will have a chance to play with the decoration and shapes of a sculpture.
The whole thing will be documented by video-shoot, with the aim to capture the visitors' creative ideas.
VIA VOGHERA
The Autofficine of Via Voghera 8 will host Weltevree, Dutch brand founded in 2007 by the designers
Floris Schoonderbeek and Dick van Hoff. They aspire to contribute to a 100% sustainable community,
providing products and services defining a new idea of quality and luxury.
VIA TORTONA 27
Superstudiopiù Group is now 15 years old, and to celebrate the launch of SuperDesign Show, they
present a project curated by Gisella Borioli which will absorbe and replace the Temporary Museum for
New Design. In its ten thousand squared meter space, SuperStudioPiù will offer a insight from the
design world which will be divided into three themed areas, gathering international and Italian
productions, projects, and lifestyle offers.
VIA TORTONA 31
The Opificio 31, a place once occupied by Milan's manufacturing realities, becomes an exposition space
for LEFF Amsterdam, Graypants, Peugeot, NLXL, Kosho Ueshima, Città Castello Designed to be
Authentic, SEE with MIDO, Rio+Design, Contemporary Mood e Livingooh, Light, Furniture proposals,
lightning design, led technology, refined wallpapers and sound stage: these are the ingredients branded
by Opificio 31.
VIA TORTONA 32
Lexus presents «A journey of the Senses», an installation realized as a collaboration between the
designer Philippe Nigro and the chef Hajime Yoneda. It consists of an interactive journey, offering
visitors a unique experience, to help understand the multiple aspects of design world. Also, there will be
the exposition of Lexus Design Award 12 finalists' projects.
VIA TORTONA 54
For the occasion of FuoriSalone, the Ex-Ansaldo building will be transformed into the official info-point
for the event, gathering programs and meet-ups of the many exposition circuits. Here will be located
the Design Centre hub that will offer visitors and the exhibitors meeting areas, co-working positions,
food service, entertainment and a bookshop curated by OnPrintedPaper. This space will host and
promote French design through two expositions: «VIA Design 2015» and «Talents & Economy».
Designers Block will present a collective exhibition made by English designers, which will consist of
furniture complements from Lina Patsiou, fabrics from Pernille Holme, wallpapers from Timorous
Beasties, illustrations and sculptures from Camilla Barnard.
VIA TORTONA 58
Tokyo Design Week is back exploring Tokyo’s creativity, from design, art, fashion, technology and food,
melting with Milan traditional cooking and Japan's capital city's technology.
VIA SAVONA
Via Savona's spaces will host the German brand Moooi, with creations and installation from the
designer Marcel Wanders; The Experience of Design, an interactive experience proposed by Whirpool;
the installations from Stone Island and their covering, sanitary, taps and fittings and complements,
branded by COTTO and realized by Pietro Lissoni.
2015, April 15
02 / Tortona
Mixology 2.0
MIXITUP with PEPSICO DESIGN
Spazio Giovannoni - Via Stendhal 35, Milan
PepsiCo Design Collaborates with Global Leading Design Talent for “Mixology 2.0” Showcase
New York, April 14, 2015 – #MIXITUP – Today, the PepsiCo Design Center opens its “Mix It Up” space for
a week filled with design collaborations and exhibitions by leading talent during Milan Design Week, the
design industry’s premiere international event.
#PepsiCoDesign collaborated with Nicola Formichetti, Stefano Giovannoni, Italia Independent and Lapo
Elkann, Kravitz Design Inc., Fabio Novembre, Alex Ott, Design Group Italia, Karim Rashid, and Vogue
Talents to showcase an interactive and engaging exhibit creating pop culture by blending design,
fashion, music and culinary art in unique and unexpected ways.
2015, April 15
02 / Tortona
Lexus “A journey of the senses”
Spazio Lexus – Torneria in Via Tortona 32.
Lexus is committed to delivering unexpected and innovative design experiences to its customers and the
world. Participation in global design events is an integral part of sharing this brand essence through the
world of design, and at Milan Design Week 2015, Lexus will present a sense-based exhibit, “Lexus – A
Journey of the Senses.”
Lexus – A Journey of the Senses will offer an amazing experience that excites and awakens the senses.
As collaborators on the project, Lexus called on renowned space designer Philippe Nigro and chef
Hajime Yoneda. Through this partnership between two internationally-acclaimed creators, Lexus – A
Journey of the Senses seeks to stimulate the senses of attendees and provide them with an imaginative
experience that explores the limitless possibilities of the world of design.
http://www.lexus-int.com/lexus-design/design-events/
2015, April 15
02 / Tortona
Peugeot Bistrot du Lion food truck
Zanon_ via Tortona, 31
Peugeot's Design Lab created the "Le Bistrot du Lion:"a transforming vehicle that offers cafe-style
seating for up to 30 people.
The van's entire side panel opens to reveal a fully-equipped kitchen/prep area, with a raised roof to
offer the extra head room.
That side panel also houses a 46-inch display where hungry observers can watch the chef's routine.
Continuing with the modular construction, a counter slides out the back and the rear door handles
storage. There's a trailer too, and it packs in a n espresso machine for a fresh brewed cup and a DJ booth
provides tunes while folks dine.
Such a luxurious workspace needs talent to make it worth the trouble, so Peugeot enlisted Paris-based
chef Sven Chartier for the vehicle's stops at Milan Design Week and the World's Fair Expo Milano.
http://www.peugeotdesignlab.com/
2015, April 15
02 / Tortona
The rational and emotional worlds
LG Hausys e Marcel Wanders
HI-MACS® by LG Hausys
Via Tortona, 27
Marcel Wanders' concept of two opposite worlds for the LG Hausys stand at Milan Design Week 2015 is
not just a space arrangement – it is an experience.
Inspired by LG Hausys continuous material innovation, versatility and durability, we tell the story of the
endless possibilities of LG Hausys' products in relation to our pattern design. The pattern was originally
conceived around the themes of macro-cosmos, the layered, ornamental vastness of the Universe, and
micro-cosmos, with its ordered systems and patterns which can be found on a microscopic level. This
contradiction has inspired the space itself, where the rational and the emotional meet and HI-MACS
becomes a piece of art.
"We have drawn up a space full of fantasy and surprise, where people can linger, enjoy and encounter
the endless possibilities offered by the range of LG Hausys materials. We applied them in their full
extension, from wall to floor, from covering to foil, and beyond. The most fun part was to really stretch
the different materials' possibilities all the way to the unexpected!", said Marcel Wanders.
Experience two contrasting spaces, the rational and the emotional zone. The rational zone, is a
fundamentally functional and visually clean meeting space, which encourages dynamic dialog and
information exchange.
The floors and the walls are executed in metal panels with geometric shapes highlighting the openness
and sharpness of the space. In the centre of the room, and inspired by one of Marcel Wanders' patterns,
lays an exceptional piece; a slowly rotating imposing 'Medallion' which reveals all the beauty and
versatility of the Solid Surface HI-MACS.
2015, April 15
02 / Tortona
Glacier Formation
The first exhibition of AGC
at the Salone Internazionale del Mobile
Superstudio Più Central Point, Via Tortona 27
Asahi Glass Company (AGC) has announced its debut at the Salone Internazionale del Mobile of Milan
(14-19 April) with the installation Glacier Formation.
The latest new glass products from AGC, “infoverre™” and “Glascene™” (photos on the following page)
will be combined with projections of lights and images to create a space permitting a new mode of
interaction with information.
Walking through this artistic path of glass similar to the formation of a glacier visitors will not only
perceive the information that envelops them, but also become part of their own surroundings.
AGC is a leader in the production of glass for architecture, vehicles and screens.
The use of infoverre™ and Glascene™, products created by the expertise the company has accumulated
over the years, the installation at the Salone Internazionale del Mobile will stimulate imagination and
creative desire, transferring them into architecture, interiors and the production of spaces on the part of
the various designers.
The installation will be shown at Superstudio Più Central Point, Via Tortona 27.
www.agc-group.com
2015, April 15
02 / Tortona
The Unexpected Welcome!
Moooi
via Savona 56
From the 13th to the 19th of April, in occasion of the annual Salone del Mobile in Milan, Moooi
welcomes you to be blown away by their presentation in via Savona 56. For the 3rd time in a row, Moooi
is eager and ready to transform the monumental space of 1.700 m2, by showcasing an assembly of
inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously
absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.
As always, Moooi strives to make the environment more beautiful, although this year finding your way
home has a double meaning: at Moooi’s collection presentation and deep inside you, where emotions
and feelings are free to blossom and express their intensity in response to an artistic and surreal world.
21 settings will unfold in front of your eyes in a fascinating combination of 9 home environments, which
will inspire you with their sense of style and 12 poetic haiku compositions, which will reveal in an instant
how Moooi’s furniture and lighting products can be combined to complement each other perfectly.
Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani will be exhibited in all its glory,
with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human
soul, image by image. 'All people are different, but some are more different than others'* explains
Moooi’s Art Director and Co-Founder Marcel Wanders, thus explaining one of the reasons that brought
him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation. There is a
strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon
way and generate strong reactions in the spectators by challenging their imagination. “We are really
proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style
and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new
collection”, reveals Marcel Wanders about the artistic cooperation.
2015, April 15
02 / Tortona
“Helio curve”
Hyundai
Art Point Room - Superstudio Più, Via Tortona 27
Helio Curve is a unique kinetic installation that celebrates movement by creating a living wave.
California-based artist Reuben Margolin assembled 400 wooden blocks in a cube, each element linked to
an electrically-powered drive. The continuous fluctuation of the network creates waves over 10-feet
high and casts an enormous, moving shadow.
It’s supposed to reflect the “harmonious interconnectivity” of humanity. The entire structure is 16 feet
high and 85 feet wide.
“I am glad to introduce [the] ‘Sculpture in Motion’ project again at the Milan Design Week so that more
people can experience, feel and empathize with our design philosophy,” said Peter Schreyer, President
and Chief Design Officer of Hyundai Motor Group. “‘Sculpture in Motion 2.0′ expresses Hyundai Motor’s
signature design DNA ‘fluidic’ through analog technology and movements.”
2015, April 15
02 / Tortona
Money
Hyundai
Superstudio Più, Via Tortona 27
Hyundai Card, a finance company from Korea, presents 'Money', exhibiting their 10 year history of credit
card design and various design projects reflecting their philosophy.
The exhibition will show their continuous reinvention of credit card into an object of desirability, the
evolution of money.
2015, April 15
03 / BRERA
2015, April 15
03 / Brera
BRERA Design District
This year Brera Design District will offer a non‐stop calendar of events and a format featuring: a themed
topic, the Design Lessons Award, a series of meetings, special projects and cultural events. This year‘s
ambassadors: designer Luca Nichetto, hosting three events in Brera, artist Patrick Tuttofuoco with his
installation in Piazzetta Brera and the architecture firm Piuarch, introducing the project “Milan and its
gardens”.
Events and exhibitors
Several international exhibitors of collective works have chosen this area:
Austrian Design Pioneers‐Consulate General of Austria (Pelota, Via Palermo 10), Belgium is Design at the
Brera Academy of Fine Arts (Via Brera 28),
Berlin Design Selection‐Dynamo Design Berlin e.V. (Via Goito 3);
besides international brands such as Japanese Karimoku New Standard (Via Palemo 1), Brazilian Sollos
(Via Solferino 40), Chinese Pinwo Design Company (Via del Carmine 9) and Lighting Innovation Design
Center (Via Clerici 10),
Swedish Ateljé Lyktan (Corso Garibaldi 117),
Dutch eQ+ (Via Del Carmine 11).
Once again the Swiss Ecal‐University of Art & Design of Lausanne will be showing at Spazio Orso 16 (Via
dell’Orso16).
Mazda is main sponsor of the Brera Design District. The Japanese car company presents the “Mazda
Design Space” in Brera, core of a series of events scheduled to April, that will be strengthening the
cooperation with the fashion and design industries. During the design week in Milan, the "Mazda Design
Collection” will be introduced for the first time to an international audience: a series of objects different
from one another, created on the base of Mazda KODO philosophy, with themed events and workshops.
Mazda Design Space, Via San Carpoforo 10
2015, April 15
03 / Brera
The Garden of Wonders.
A Journey Through Scents.
Orto Botanico, Via Brera, 28
Ingresso secondario Via Fiori Oscuri 4
Eight designers interpret the history and personalities of eight perfume houses.
BE OPEN, the international foundation created by Yelena Baturina has chosen the Botanical Garden of
Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is
perfume as a research focused on the heritage of values of small business realities, communities which
have been able to pass on traditions, expertise and relationships over the years.
The exhibition is the second stop of the global project “Madein...”, an investigative tour on the virtuous
relationship between contemporary design and the excellence of small producers at the four corners of
the earth started in in India in February 2014.
Orto Botanico of Brera will host a dreamlike garden created by Ferruccio Laviani in which thedesigners
Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Lissoni
Associati, Jean-Marie Massaud e Nendo will show their interpretation of 8, no-longer in existence,
luxury perfume brands
The designers will act as Art Directors for the brands by reinterpreting their history and features.
An historical pavillon will introduce visitors to the most general aspects of the subject: a visual,
interactive tour among the main actors, fragrances, production techniques used for perfume-production
through history.
http://fuorisalone.it/2015/events/detail/265/the-garden-of-wonders-a-journey-through-scents
2015, April 15
03 / Brera
Genius Loci kitchen
and the Tempting Art exhibition
Valcucine
Corso Giuseppe Garibaldi, 99
Valcucine presents the Genius Loci kitchen and the Tempting Art exhibition
Valcucine is about an all-Italian tradition linked to conviviality, quality and beauty.
The kitchen is conceived as a place where one comes together every day and shares the pleasures of
cooking and enjoying food.
The ergonomics and sustainable features of Valcucine’s kitchens are aimed at boosting the experience,
rituals and aesthetics of cooking and preparing food.
With ’Genius Loci’, the new kitchen designed by Gabriele Centazzo that Valcucine is launching at
Milan’s Fuorisalone 2015 event, the drawer is central to the kitchen experience. The kitchen system’s
innovative and original drawers are inspired by antique desks and come in a variety of different finishes,
such as distressed copper or bronze, or with hand-crafted surfaces of inlaid and carved wood or inlaid
marble. ‘Genius Loci’ also has large base units that provide greater storage capacity.
Every one of us has a ‘treasure chest’ or drawer of memories and emotions linked to eating and the
senses. The Tempting Art exhibition has been designed by Maurizio Galante & Tal Lancman to explore
the topic of food and emotions connected to food in object form. This installation includes the work of
22 architects, designers and creatives. By letting their imaginations roam free, their works are layered
with rich personal stories and emotions. This promises to be an exhibition to tantalise the senses.
Valcucine Milano Brera
Corso Giuseppe Garibaldi, 99 – 20121 Milan
14 | 19 April, 10 am to 10 pm
www.valcucine.it
2015, April 15
03 / Brera
FU HA
Fabrica collaborates with Daikin
Foro Bonaparte, 60
Air is everywhere around us. It allows us to breathe.
Fabrica collaborates with Daikin Italy to explore a more personal relationship with air.
Named after two traditional Japanese onomatopoeic expressions reminiscent of the sound of human
breath, FU HA * – The expression of air is a multisensory artistic platform where air is the designer.
* FU and HA remind of the sound of our breaths when air is exhaled. FU represents blowing into a
substance to cool it down and HA is about warming something up by opening our mouth widely.
2015, April 15
03 / Brera
Slow Wood
Unique stories crafted in Italy
Foro Buonaparte 44/A.
With a network of more than 30 artisan businesses, a solid team of designers and a strong knowledge of
woodworking and wood culture, Slow Wood intend to take the leading role in the field of Italian high
quality furniture. Thanks to the partnership between artisans and designers, Slow Wood develops and
sells pieces of furniture designed and produced exclusively in Italy. The artisan businesses in the
network have multiple skills, allowing Slow Wood to be competitive both in the production of unique
pieces of art and in the realization of more relevant orders. Moreover, a deep knowledge in wood
culture allows Slow Wood to stand out between the traditional manufacturers, offering the use of wood
species that are valuable but sustainable.
2015, April 15
03 / Brera
Kartell goes Sottsass
a tribute to Memphis
Corner of Via Turati and Via Carlo Porta 1
At the Kartell Turati Flagship Store in Milan, Kartell is paying tribute to Ettore Sottsass with an exclusive
collection of vases, stools and a lamp designed by the master of design himself, alongside a celebration
of his Memphis project. This vibrant and energetic display, inspired by the famous design group's typical
graphics, is rounded off with the soft lines of several Kartell seats upholstered in Memphis fabrics.
Kartell Store
Corner of Via Turati and Via Carlo Porta 1, Milan
Wednesday 15th - Saturday 18th April Time: 10am - 9pm
Sunday 19th April Time: 11am - 7pm
Event on Tuesday April 14th - 6pm Press Preview - Event 7pm - 9 pm event under invitation only.
2015, April 15
03 / Brera
25 Years Without Squeezing A Lemon
Alessi celebrates the 25th Anniversary of Juicy Salif
designed by Philippe Starck
Flagship Store Alessi Via Manzoni 14-16
During the Milan Design Week, the visitors are invited to reinterpret the lemon squeezer, which is
reproduced in giant version in the store, and to share the celebration through the social media.
To mark one of the most important trade fairs in the world of creative design, Alessi is celebrating the
25th anniversary of an iconic object and excellent example of the company’s role as artistic mediator:
the “Juicy Salif” citrus squeezer, designed by Philippe Starck in 1990.
The project’s origins have been well-documented: Alberto Alessi wished to enrich the catalogue with a
tray, a historic Alessi product type which had been part of the company’s collection since it was founded
in 1921. In particular, he wanted to see Starck’s take on this particular product, yet for some time
received no word from the French designer. Months went by until one day an envelope from the Italian
island of Capraia landed on his desk. Inside he found a paper napkin from a restaurant upon
which Philippe Starck had drawn sketches for a new citrus squeezer. Starck had been holidaying with his
family on the island and was squeezing a lemon over his plate of squid when the shape of this mollusc
provided him with the inspiration for the creation of the “Juicy Salif”.
To celebrate the anniversary of the “Juicy Salif” citrus-squeezer, two special editions have been created:
one in cast aluminium with an opaque white ceramic coating, and the other a limited edition in cast
bronze.
The former is aimed at all “Juicy Salif” enthusiasts. Its colour alludes to the designer and manufacturer’s
shared purity of intent. The white emphasises the product’s shape, setting it apart and highlighting its
iconic value.
The latter, presented by the prestigious Officina Alessi brand, is produced in bronze in an edition of 299.
Its uniqueness underlines the special artistic aura, which has always characterised this Philippe Starck
creation.
2015, April 15
03 / Brera
KARTELL BY LAUFEN
Kartell by Laufen monobrand store
Via Pontaccio, 10
The first Kartell by Laufen monobrand store opens its doors in the heart of Milan`s Brera district concept
designed by Ludovica and Roberto Palomba.
Just over two years since its launch, having toured the project around the world and having opened
more than 500 points of sale in more than 40 countries, Kartell by Laufen is launching its first
monobrand store in the heart of Milan’s Brera district, at Via Pontaccio 10.
A signal to the international market that it is here to stay, the Kartell by Laufen catalogue comprises a
full range of furnishings, accessories, sanitary ware and other bathroom fittings designed by Ludovica
and Roberto Palomba.
2015, April 15
03 / Brera
Appartamento LAGO
Welcome Home
Via Brera, 30
Due mini appartamenti in via San Tomaso - LAGO WELCOME Milano Duomo #1 e LAGO WELCOME
Milano Duomo #2 - interamente gestiti dall’azienda, un bar LAGO INSIDE Cup Cafè in via Turati,
un nuovo Appartamento LAGO a Loreto:
saranno questi alcuni dei nuovi snodi del network LAGO a Milano che, durante il Fuorisalone, si
affiancheranno allo storicoAppartamento LAGO di via Brera 30 e ai più recenti LAGO THE STORE @ OPEN
/ More the design di Viale Monte Nero 6 e al LAGO AT WORK @ Monforte in via Alessandria 5.
Questa pluralità di interni in cui scorre la vita condivide la sensazione di farti sentire come a casa. Da qui
il pensiero guida per il 2015: Welcome Home. Con un pensiero di accoglienza l’azienda si propone di
dare giusta enfasi al concetto di "Home Feeling” - da sempre connotante l’espressività LAGO - tramite
un’evoluzione dei concetti presentati lo scorso anno. Attraverso il claim “WELCOME HOME”, LAGO
dichiara il suo obiettivo, ovvero, il “farti sentire a casa”, inteso come recupero di tutte quelle sensazioni
positive che l’ambiente domestico è in grado di generare nell’individuo non solo nella propria
abitazione, ma in tutti gli spazi che l’uomo vive giornalmente.
2015, April 15
04 / LAMBRATE VENTURA
2015, April 15
04 / Lambrate Ventura
LAMBRATE VENTURA
VIA PRIVATA OSLAVIA
La conclusione delle vie del design a Ventura Lambrate ma non per questo meno importante, anzi in
questa via si scoprono molto spesso delle interessanti sorprese (o conferme) come Fattelo! il progetto
di Design opensource e partecipativo made in Italy, Quattrocento l'intraprendente brand di occhiali che
si sta facendo conoscere per la sua artigianalità e design in tutto il mondo; Marcel Van
Heeswijk designer olandese dalle linee decise e dai pattern flat. Questi sono solo alcuni degli oltre 180 e
più designer e studi che saranno presenti dal 14 al 19 Aprile a Ventura Lambrate, adesso tocca a voi
scoprire cos'altro vi aspetta in quei giorni.
VIA MASSIMIANO
Qui la materia assume nuove forme ed i designer presenti hanno decisamente sviluppato un approccio
decisamente sfrontato cogliendo appieno la necessità di proporre nuovi schemi. L’ungherese Studio
Nomad composta da David Tarcali, Bence Pasztor e Soma Pongor presenterà 3LEGS table collection e
no, non sarà il solito tavolo; Studio Floris Wubben dell’omonimo Floris Wubben si dedicherà a Low Tech
Crafts; Studio Wm giocherà con i vostri sensi con il loro classico tocco nordico.
2015, April 15
VIA DEI CANZI
Una delle vie più esterne di Ventura Lambrate riserva per i più avventurosi una selezione decisamente
ben curata di mix italiani e nordici tra cui: Scatto Italiano + Waferboard, l'unione di due mondi
(biciclette e skateboard) sotto un'unica passione; la Kadk - The Royal Danish Academy School Og
Design, Architecture And Conservation, direttamente dalla Danimarca l'esposizione di 36 studenti
recentemente diplomati. Considerati l'anno scorso uno dei design più interessati torna a Ventura
Lambrate il Design Soil, Kobe Design University con la volontà di stupire ancora i partecipanti con le
loro idee e progetti. In via dei Canzi é sicuramente molto alta la presenta di scuole di design e
sicuramente una delle più costanti in termini di ricerca troviamo il Fhnw - Institute Industrial Design,
Academy Of Art And Design dalla Svizzera.
VIA VENTURA
Tappa principale per chi si approccia per la prima volta a questa manifestazione, punto di ritrovo
fondamentale per gli abitué; Alexander Lotersztain presenta QTZ una serie di elementi d'arredo in
limited edition, Ewa Solarz una delle curatrici di Culture.Pl presenta Do It Your Way Polish Design in
Pieces. L'olandese Studio Sybrandy presenterà The infinite finitude un set decisamente ricco, Giopato
& Coombes ovvero Cristiana Giopato e Christopher Coombes, un duo che riserva sempre delle certezze
in termini di design che per l'occasione presenteranno Editions. Il design é partecipazione e
l'olandese Multilateral composta da Steven Visser, Vera Meijwaard, Floor Nijdeken e Mark
Sturkenboom vi farà riconnettere al mondo del design in una maniera davvero unica.
2015, April 15
CASA DELLA LUCE
Catellani & Smith
via Ventura, 5 Milano Lambrate
Catellani & Smith
Casa della Luce 2015
passato, presente, futuro...
14-19 aprile | via Ventura, 5 Milano Lambrate
orario di apertura 14.00-20.00 o con appuntamento
2015, April 15
Experience Room for Inspiration
Ventura 14, Space Y
Experience Room for Inspiration is a research project which began under the Creative Industry Scientific
Program(CRISP), a programme set up in partnership by a number of professional studios working in
different fields: TU Delft, Studio Knol, De Bende and Geestelijke Gezondheidszorg Eindhoven (GGzE,
Mental Health Eindhoven).
During Milan Design Week 2015 at Space Y in Ventura Lambrate, Ventura 14 in Milan April 14 through
19 a “Room for Inspiration” will be open, a project installation and a refuge where people can take a
break to restore their self-awareness and equilibrium.
Room for Inspiration is a dynamic multisensorial space where visitors will be surrounded by lights and
sounds that help restore regular breathing and self-awareness. Room for Inspiration is a refuge for the
spirit, a place to find new inspiration and react to the stress of everyday life.
Photographer: Jorien Kemerink
TU Delft - Evelien van de Garde and Federico Trevia: research, design and process management
Studio KNOL enforced by Christiaan Bakker and Lion Zeegers: spatial design and realization
De Bende: interactive lighting
Experience Room for Inspiration @ Milan Design Week 2015:
April 14th-19th 2015
Opening hours for public: Tuesday-Saturday 10:00-20:00, Sunday 10:00-18:00
Opening Evening: Wednesday 15th, 20:00-22
2015, April 15
TRANSNATURAL AT SALONE DEL MOBILE 2015
Living Matter(s)
Via Giovanni Ventura, 6
Transnatural Label & Lab presents the Living Matter(s) exhibition combined with its Art and Design
collection at the Salone in Ventura Lambrate in Milan.
Living Matter(s) dives into the world of synthetic fabricated bio materials, objects and projects with
comparable qualities.
The exhibition gives an insight in applied design and its techniques to work with living materials as a
form of new craftsmanship. Living Matter(s) shows a.o. objects grown from fungus similar to natural 3D
printing, ivory made from recycled teeth, to synthetic biological breathing leaves that refresh polluted
air.
Get inspired by these new insights in using living matters in design from the 14th until the 19th of April
in the Undai Gallery, Ventura Lambrate.
Fungus as a material source that results in growing design objects, is one of the Living Matters on show.
In the ongoing research project The Growing Lab designer Maurizio Montalti explores strategies for
growing materials and making products, by implementing fungal mycelia.
The material and the products grow in a mold by a process that is comparable to a sort of natural 3Dprinting. When the research phase is finished, the first collection of fungus grown products is made for
Transnatural.
Julian Melchiorri experiments in his Silk Leaf project with another biological process: photosynthesis.
Silk Leaf can absorb water and carbon dioxide and convert it into oxygen like a plant.
This promising project could lead to a various range of small and large scale architectural and
environmental implementations.
2015, April 15
LOGOTEL PRESENTS "NEED“
Via Ventura 15
Demography, technology, climate, geopolitics, resources, social and cultural transformations: now like
never before, change is posing real global and collective challenges, even in the individual sphere. These
challenges prompt us to analyse and rewrite our system of needs, starting from questions like “What
will we need in the future? What does the future need? Is there any point in planning and working to
needs that are no longer current?”
To answer these questions, but above all to understand how design can play a fundamental role now
and in the future in redefining and reshaping needs, service-design company Logotel
presents “NEED, When Design Empowers Human Potential” during Milan Design Week in the Logotel
space at 15 Via Ventura from 14 to 19 April.
This show – or rather, this journey to explore “needs” through myriad projects by 25 Italian and
international designers – takes different meta-design perspectives and relates them to one another. The
event presents and spotlights various dimensions of change enacted by reinterpreting or refreshing
certain types of need: individual and collective, on micro and macro scales, human or artificial, material
and immaterial, present and future. From this viewpoint on the present, in fact, it becomes increasingly
vital to broaden your horizons, to venture out there and listen, both to assimilate basic, elementary
needs that are re-emerging and to look ahead to future needs.
2015, April 15
Moleskine
Documenting design innovation
Via Giovanni Ventura, 14
Moleskine joins forces with Ventura Lambrate to set up a Documentation Centre for design innovation
at what has become one of the most prominent and innovative design districts at Milan Design Week.
With theMoleskine smart notebook, Creative Cloud connected in hand, a group of young design
reporters roam the once-industrial warehouses and streets to sketch and document its design objects,
materials and technological solutions as well as its installations, crowd and spaces.
2015, April 15
05 / SAN BABILA
2015, April 15
05 / San Babila Design Quarter
SAN BABILA DESIGN QUARTER
Designjunction is delighted to announce that, as part of the FuoriSalone, it will launch the San Babila
Design Quarter, in partnership with MONOQI Business, a brand new design district in the heart of
Milan’s city centre.
The Quarter will unite the finest design showrooms, eateries and fashion stores in the area offering a
new and exciting destination for design enthusiasts to explore – with designjunction edit
Milan positioned at the Quarter’s centre.
Showrooms to look out for include Alessi, Artemide, Axor, Brian & Barry Building, Moroni
Gomma, Natuzzi divani e divani, Porro, Rimadesio luxury living, Marazzi, Caeserstone, Vivienne
Westwood, SMEG, Interni Mobile & Design, Fontana Arte and many more.
2015, April 15
The Cinema
Casa dell'Opera Nazionale Balilla
Via Pietro Mascagni, 6
Tom Dixon will present his latest designs in a "temporary and contemporary selling space" called The
Cinema, as part of the designjunction show at Casa dell'Opera Nazionale Balilla.
Rather than exhibiting prototype products earmarked for sale later in the year, Dixon is showing brand
new pieces that will be available to purchase on site.
"The resourceful design entrepreneur in the modern age is now committed not just to the creation of an
artefact, but also to the communication, contextualisation and commercialisation of their ideas," said
Dixon.
All of these products will be exhibited as part of a series of installations and light shows at The Cinema,
which is also set to feature an accessories shop and a VIP lounge.
http://thedesignjunction.co.uk/wp-content/uploads/2015/03/Press-Release_Announces-InternationalExhibitor-line-up2.pdf
2015, April 15
JAGUAR at Designjunction Edit Milan
Via Pietro Mascagni, 6
Thanks to the synergy with the London-based artist Tom Dixon, Jaguar will bring in the premises of the
former Arti cinema its own expertise in metalworking, especially aluminum, material used by the British
brand for building the modular architecture of the new Jaguar XE.
Moreover, Jaguar will bring for the first time in Italy the innovative sculptureWord Cloud: an aluminum
structure that duplicates the contour of the newJaguar XE through 95 words in seven different
languages.
For Word Cloud’s design, Jaguar designers have cooperated with a number of creatives skilled in
computational design, graphic arts, scenographic processing and metalworking, obtaining an original
and unique sculpture.
The Word Cloud, first exhibited last September in the occasion of the London Design Festival, represents
the essence of the new Jaguar XE, the most efficient Jaguar ever, characterized by a lightweight
construction, streamlined styling, luxurious interior and an outstanding ride.
LA NUOVA JAGUAR XE THE NEW JAGUAR XE
The Jaguar XE redefines the concept of the sports saloon and will be the driver's car in its class thanks to
Its lightweight construction, streamlined styling, luxurious interior and outstanding ride.
The rear-drive XE is the only vehicle in its class to use an aluminium-intensive monocoque. This
extremely robust yet light structure, together with double wishbone front suspension and an Integral
Link rear axle, is fundamental to the XE's innovative benchmark vehicle dynamics.
http://thedesignjunction.co.uk/designjunction-announces-milan-line-new-design-quarter
2015, April 15
Housewarming
by Airbnb and Fabrica
Corso Venezia, 22
Airbnb and Fabrica transform Palazzo Crespi with an interactive artistic experience.
Airbnb partnered with Fabrica to create Housewarming, an experiential installation for the 2015 Salone
del Mobile. Housewarming celebrates the connections that guests and hosts experience through
sharing a home, and how these unique relationships begin with a simple welcome. Visitors to the
installation in the Palazzo Crespi, will see the creations of 19 international designers who have
interpreted the concept of welcome. Guests will be invited to interact with the designers, who will be
installed in different parts of the Palazzo. From the experience of a very British tea time to the Indian
ritual of lighting copper lamps, visitors will leave with a sense of belonging to this Milanese home and
the cultures each of the Fabrica designers represent - a feeling which is central to an Airbnb experience.
Read more: http://www.dexigner.com/news/27922
Registration is essential: https://tinyurl.com/housewarmingticket
www.fabrica.it
www.airbnb.it
About Palazzo Crespi
Palazzo Crespi was built between 1795 and 1805, during the same period Corso Venezia was built. The
development celebrated the coronation of Napoleon Bonaparte as King of Italy in Milan’s Duomo on 26
May 1805.
At the beginning of 19th century, a banker named Prati was the owner of the building which is now
known as "Palazzo Crespi". During this period it was referred to as "Palazzetto", given its limited
proportions and its sober decoration, a feature still prevalent today on the façade facing Corso Venezia.
The Crespi family became owners of the "Palazzo" in the early years of the 20th century.
2015, April 15
06 / Università degli Studi di Milano - Orto Botanico di Brera
2015, April 15
ENERGY FOR CREATIVITY
Università degli Studi di Milano
Ca’ Granda ex Ospedale Maggiore
Orto Botanico di Brera
The new Exhibition-Event of INTERNI (edition 18), ENERGY FOR CREATIVITY (13 April - 24 May 2015),
attempts to introduce and develop the themes of Expo Milano 2015 which will open in May 2015.
INTERNI will involve, in the magnificent settings of the Università degli Studi di Milano, the Orto
Botanico di Brera and a possible 3rd location in a old Palazzo of the city center, a series of internationally
renowned designers and leading companies in the field of innovation and research, to make the
FuoriSalone in Milan become an open-air laboratory ready to gather and developproposals for the city of
the future.
Expo Milano 2015 is a platform for discussion from which to launch new objectives for a sustainable
millennium, to safeguard biodiversity while protecting knowledge, traditions and entire cultures.
Feeding the Planet, providing nutrition, is undoubtedly a necessary action, but it can also be one of the
most joyful for humankind; the pleasure of the palate becomes an instrument of knowledge. The flavors
and aromas of international cuisines narrate the history and cultures of the societies of our planet.
Nourishing our body, however, also means feeding the mind with ideas, proposed solutions and
projects.
INTERNI ENERGY FOR CREATIVITY sets out to operate in this perspective, joining forces with Expo Milano
2015 in a creative synergy. Architects and designers will be asked to create temporary installations to
offer their subjective interpretations of the theme Energy for Life. In this sense, the Event for 2015 of
Interni becomes a place of experimentation for the prototyping of installations on different scales that
will continue, re-presenting their design message on an urban scale, and for the international audience
of Expo 2015, as artifacts and community resources capable of activating processes of encounter and
exchange, disciplinary synergies to nourish minds and creativity.
2015, April 15
Deep Words Light
Energy For Creativity
Via festa del Perdono 7
From 13 April to 24 May 2015, to include both the Milan Furniture Fair 2015, will be presented the
project “Deep Words Light ”, by Antonio Citterio, Patricia Viel and Partners Studio in collaboration with
the Cosentino Group
Il progetto Deep Words Light è realizzato da Antonio Citterio Patricia Viel and Partners in
collaborazione con il Gruppo Cosentino e si presenta come un teatro aperto, che mette in scena
l’architettura della corte del Richini.
Parole profonde della cultura italiana, incise sulle quinte del teatro, fanno sentire la propria voce
attraverso la luce, le ombre e le prospettive, sprigionando emozioni diverse in ogni visitatore.
Mostra Energy For Creativity
Via festa del Perdono 7, Milano
2015, April 15
Lithic Digital Design
Via festa del Perdono 7
Designed by designer and curator Raffaello Galiotto, Lithic Digital Design is a reflection on marble, as
natural material that does not reproduce and which must therefore be worked by limiting the spread
and use of energy.
The new processing technologies can help, if involved in the creative process-design, the production of
elements with a strong three-dimensionality and complexity with minimal waste of resources.
The exhibition aims to highlight, through some of the works, the potential for technological excellence,
processing capacity and creativity of the Italian stone industry.
The works were carried out by seven industry leaders: Antolini, Budri, Decormarmi, Intermac, Lithos
Design, Odone Angelo and Omag.
2015, April 15
07 / Sant’Ambrogio
2015, April 15
ZONA SANT’AMBROGIO
Zona Santambrogio is the new cultural district of Milan Design Week 2015 now in its second edition to
bring you the exhibitions and events in the district.
Design combines with the locals to bring out the best in the city, its cultural hotspots and all the people
who live there and bring it alive during Milan Design Week.
Zona Santambrogio Design District is part of the Milan circuit Fuorisalone.it, the communications
channel that brings together all the events in the city during Fuorisalone 2015 with the patronage of the
local authorities, the Municipal Administration Comune di Milano and the local council Consiglio di Zona
Zona Santambrogio is one of the key areas in the city as regards history, art and culture: the Basilica of
the local patron St. Ambrose, Santa Maria delle Grazie, Leonardo da Vinci's vineyard, the Museum of
Science and Technology, the Achille Castiglioni Foundation, the Franco Albini Foundation, Spazio
Rossana Orlandi, Triennale Milano, the Archeology Museum, not to mention the showrooms of
Gobbetto, C&C, bar-Bistrot Le Biciclette, the historic Bar Magenta – these are just a few of the gems this
cultural district has to offer.
2015, April 15
DO UT DESIGN
Via San Vittore 49
Do Ut Design promotes self-production by young Italian and international designers, testifying to a
transition which now sees designers as key throughout the entire process: design, production,
communication, distribution, with cross-contamination from the maker scene, a fusion which is already
shaping objects all around us. Here we tell the story of this evolving scene with the work of young
people creating by inventing, experimenting, trial and error.
DOUTDESIGN is the key event in ZONA SANTAMBROGIO, a project presented by Re.rurban Studio.
WOMADE FACTORY. Creative evenings at DO UT DESIGN in Via San Vittore 49 will be managed in
collaboration with Womade, the network which has earned the title of “creative carillon”.
Zona Santambrogio, apart from becoming a reference point for design and food, will also this year be a
place of exchange, interaction, and creative culture.
A think tank that will grow by the evening, bringing together creatives, specialists, the just plain curious
and people on the street.
The programme includes projections, Performing Arts and video art, live sets by emerging musicians and
all the new trends WOMADE uncovers through the practice of continuous contamination.
2015, April 15
Snaidero con Electrolux
Snaidero Misura Casa - Via De Amicis, 12
Snaidero, in collaborazione con Electrolux, sarà presente presso il proprio showroom Snaidero Misura
Casa con una serata all'insegna del Made in Italy.
Il 15 aprile, dalle 20.00 alle 23.00, tutti avranno l'occasione di scoprire le ultime novità dell’Azienda e
degustare le specialità culinarie italiane. Design&Food, tutto rigorosamente Made in Italy, per una
serata che enfatizzerà tutto quello che rende l’Italia uno dei paesi più riconosciuti a livello mondiale.
Durante l'open party verranno esposti i modelli iconici e novità 2015 dell'Azienda con particolare enfasi
per quelle cucine che più di tutte si sono distinte per il design unico ed inimitabile: Ola 20 (Design
Pininfarina), Idea (Design Pininfarina) e le nuove cucine disegnate per Snaidero da Michele
Marcon Orange Evolution, Way e Loft.
Di sapore completamente diverso è invece la nuova cucina Loft. Espressione delle più recenti tendenze
"urban", questa modello abbina mobili in laminato legno effetto "vissuto" a materiali più metropolitani
come il laminato imitazione cemento e dettagli in ferro, uniti ad elementi dal carattere post industriale
e decorazioni che raccontano e ricordano status symbol urbani.
2015, April 15
Spazio Rossana Orlandi
via Matteo Bandello, 14
The big news is the reopening of the restaurant changes its name, from Bread and Water to Marta.
Will be managed by Marta Pulini of Bibendum, which will bring his philosophy in the gallery: small
portions of food, light, low-fat, which does not transform overly ingredients preserving the fragrance
and integrity.
As always, a very varied selection that will range from young talents like Marjan van Aubel,
Jolan Van Der Wiel, Umzikim, and YOY up to designers and brand known as Scholten and Baijings,
If from London and, for the first time, Gufram, brand historian of Italian design.
A world suspended in time, the heart of a Milan that feeds art.
Spazio Rossana Orlandi is the place of worship of a design that mixes vintage and contemporary,
Matteo Bandello 14, which has become a must for all fans of design during Design Week.
A breeding ground for new talent, a confirmation for others, cultivated by the passion of the founder,
designer Rossana Orlandi, who in 2002 transformed an old factory ties the Milanese capital in a gem
of international creative scene.
www.rossanaorlandi.com
2015, April 15
RE-INVENTING SHOES | United Nude
Teatro Arsenale, via Cesare Correnti 11
United Nude and 3D Systems Corporation have teamed up once again to take you on a journey where
fashion, design and technology merge into five of the most fascinating 3D printed creations ever seen.
A select group of the worlds leading architects and designers are invited to explore and challenge 3D
printing technology by designing 3D printed high heels that are to debut atSalone Del Mobile 2015.
Since the launch of United Nude in 2003 with the Möbius shoe, United Nude have become experts in
technologically advanced ladies footwear; pushing the boundaries and the continuous re-inventing of
shoe making.
Some of the great examples for these innovations have come from our collaborations with great
creative minds from other industries such as Iris Van Herpen (fashion designer) and ZahaHadid
(architect).
The goal for the Re-Inventing Shoes project is to explore and push the boundaries of the 3D printing
technology for creating shoes with the largest amount of sculptural freedom.
The production method used is the highest quality of 3D printing (Selective Laser Sintering) in a hard
Nylon and all new soft Rubber material. United Nude has figured out a way to combine harder and
softer 3D printed parts for creating fully functioning shoes.
2015, April 15
Sodastream MIX + alchemy lounge
By Yves Béhar at Milan Design Week
Teatro Versace, Piazza Vetra, 7
On the occasion of milan design week 2015, sodastream unveils a revolutionary machine that is set to
disrupt the world of mixology.
Over the last several years, experimental molecular cocktail mixing has created quite a movement, with
specialized liquid laboratories opening up across the globe.
While the scientific side of mixology has been well established — extending from the techniques utilized
in molecular gastronomy — there has been very little innovation regarding new equipment, tools and
technology to further enhance this industry.
The ‘sodastream MIX’ designed byyves béhar is a response to this ever growing trend, to host more
elaborate cocktail parties on a commercial level, but also within the domestic domain.
The ‘sodastream MIX’ concept has been developed as the first appliance to carbonate, any and all
liquids — from pure fruit juices to alcoholic beverages — bringing forth a renewed cocktail experience
that intensifies the senses. the compact appliance opens up a new product category for the bar industry
and has been envisioned as a fully integrated and connected device.
As the first of its kind, the machine offers sophisticated home users and professional bar tenders
opportunities to explore and share recipes and mixology ideas with others around the globe, making the
‘sodastream MIX’ a truly social experience — set to bring forth huge opportunities for innovation,
creativity and debate revolving around ‘the future of the bar’.
After two years in development, MIX’s advanced technology has already garnered admiration from the
world’s leading beverage professionals, who believe the unrestricted use across all drink formats will
stimulate new beverage possibilities.
The MIX combines technological breakthrough with the most advanced user interface ever seen in
kitchen appliances and most importantly it allows home users & professional mixologists to create new
exciting beverages they could have not done before! this is the most innovative product sodastream has
ever put forward.’ – yaron kopel, chief innovation & design officer at sodastream
‘the MIX reveals an entire new generation of sodastream products that the company has been
developing for the last few years. its potential is tremendous and we are extremely excited to unveil it in
milan.’ – daniel birnbaum, CEO at sodastream
2015, April 15
The Future Of The Bar:
Designboom X Sodastream Talks
Teatro Versace, Piazza Vetra, 7
On the occasion of milan design week 2015, DESIGNBOOM x SODASTREAM bring together the leaders of
the design industry, with protagonists of the culinary and mixology world — to engage in a greater
dialogue revolving around ‘the future of the bar’.
Both talks are open to public. limited seating available. be early. if you are in town, we hope to see you
there!
JOIN THE TALK OF THE TOWN!
april 15
4:00 – 6:00 pm
with
yves béhar, founder and CEO of fuseproject, san francisco
carlo cracco, michelin-star chef, ristorante cracco and carlo&camilla, milan
carlo ratti, innovation and design, professor at MIT directing the SENSEable city lab, massachusetts /
turin
april 16
04:00 – 6:00 pm
with
yves béhar, founder and CEO of fuseproject, san francisco
alexander josephson, co-founder of partisans architecture, toronto
marcio kogan, founding principal of architecture studio mk27, sao paolo
birgit lohmann, founder and editor-in-chief moderates the DESIGNBOOM x SODASTREAM talks
@ teatro versace
piazza vetra, 7
milan
2015, April 15
08 / Outside areas
2015, April 15
Ford "Favilla, To every light a voice " di Attilio Stocchi
Piazza San Fedele
“FAVILLA. To every light a voice” examines the science of light through an immersive experience that
highlights the way light moves, how it is seen by the eye, and how it allows people to discover new
shapes. “FAVILLA”, which literally translates to “spark” in Italian, is curated by Attilio Stocchi.
“A successful design requires more than pleasing aesthetics – it needs to connect with consumers,
speak to their aspirations and pleasantly surprise them,” said Moray Callum,Ford’s vice president of
Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects
Ford’s philosophy that design is an emotional journey orchestrated around the customer”.
2015, April 15
Embrace, Sensorial Experience
Samsung District
V.le della Liberazione 9/13
A multimedia installation invites visitors to interact with Samsung technology, redefining the domestic
experience.
Two circular structures suspended in the air project the full spectrum of colours from their centre onto
the floor. This multimedia installation invites visitors to interact with Samsung’s SUHD technology, and
abandon conventional ideas about content. By standing in one of these pools of colour visitors can
influence in real time the images projected onto a screen, which refer back to the person’s chosen
colour. This is Samsung’s way of introducing the major innovation in their new SUHD TV: great colour
quality thanks to a technology based on nano crystals and an open system that allows users to
personalize content.
http://www.samsung.com/it/district/
2015, April 15
Nilufar Depot
Via Lancetti 34 Milano
On the occasion of Salone del Mobile 2015 Nina Yashar, founder of Nilufar gallery, inaugurates Nilufar
Depot, her new warehouse: a 1500 sq.m. space will display a set of historical and contemporary design
objects collected by the gallerist over time.
http://www.nilufar.com/home.php
2015, April 15
Youthful Stories – Storie di Ventenni
Spazio Domus
Bastioni di Porta Nuova, 9
From 14 to 19 April, Domus opens the archives of some of the most iconic designers of all times:
“Youthful Stories – Storie di Ventenni” celebrates the early careers of Alessandro Mendini, Mario Bellini,
Paolo Rizzatto, Alberto Meda, Antonio Citterio, Michele De Lucchi, Jasper Morrison, Humberto &
Fernando Campana, Konstantin Grcic and Ronan & Erwan Bouroullec.
Organised by Domus with the support of Lexus, the exhibition revisits the experiences of youth that
helped forge the personalities and map the lives of ten greats who have shaped the evolution of design.
What they designed, how they lived and what inspired the young minds of these thinkers,
experimenters and bold visionaries destined to become legends. The initial thoughts, first productions
and new intuitions of the 20th-century masters show how, in the past, young talents managed to fuel an
inner passion through relations, contacts, intellectual exchanges, study trips and early publications.
Surprising, unexpected and sometimes perplexing, these figures successfully changed points of view and
found new keys to the contemporary world.
Sharing a prodigious creative and design talent, those featured in the exhibition were discovered and
launched by Domus, some in the very years when Mendini and Bellini were at the helm – two
outstanding innovators who created and nurtured several generations of great designers.
Never previously seen objects, sounds, sketches and models, prototypes, recently recorded memories
and extraordinary archive films, thoughts, ambitions and hopes – all celebrating the fertility of youth
with a desire to inspire future generations of designers to carve out their own paths with optimism and
curiosity, embracing life and a love for this exceptional profession.
2015, April 15
Lee Broom
"immersive journey through a cinematic pastiche of a store“
Via Alfredo Cappellini.
London designer Lee Broom will transform a street of disused shops into a fake department store to
present 20 new products in Milan next month.
Furniture, lighting and home accessories will be presented against dark grey backdrops and props within
a series of interconnected spaces at The Department Store.
"I wanted to explore all the things that inspire me right now, from new materials, vivid colours, pop
culture, craft culture, techniques from the past and shapes from the future," said Broom. "All of which
to be housed in my very own Department Store.“
Visitors will move through spaces split over two floors, each themed to correspond with a typical
department from a large shop – including The Perfumery, Ladies' Accessories, Gents' Fitting Room, Book
Store and Haberdashery. Broom said that he was aiming to create an "immersive journey through a
cinematic pastiche of a store".
2015, April 15
THANK YOU.
DESIGN GROUP ITALIA
Via Aleardo Aleardi, 12
20154 Milano ITALIA
tel. +39 02 58325272
www.designgroupitalia.it
234 West 39th Street
New York, NY 10018 USA
tel. +1 (718) 5771385

DESIGN WEEK EVENTS Fuorisalone 2015

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