Driven by passion. FIAT

Fiat
Fiat
Parent Company
Fiat Group
Category
Hatchback, Sedan
Sector
Automobiles
Tagline/ Slogan
Simply More; Driven by passion. FIAT
USP
1/5
Fiat
Elegant, Unique Design and affordable global luxury brand
STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
An automobile company which gives you the passion of driving
Product Portfolio
Brands
2/5
Fiat
1.
Fiat Palio Stile
Fiat Linea 2.
3.
Fiat Punto
SWOT Analysis
Strengths
1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia
2. Has over 130,000 employees globally and has production capacity of over 2 million cars a year
3. Fiat was the world's ninth largest carmaker and the largest in Italy
4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors.
5.Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo
Weaknesses
2.Lacks advertising, branding and marketing of other major players
3.Dependence on TATA for service and repairs
Opportunities
1.Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
3/5
Fiat
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
5. Groundbreaking innovations challenge existing excellence in production
Competition
Competitors
1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Chevrolet
6.Mitsubishi
4/5
Fiat
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford
5/5