Microsoft PowerPoint - SoBigData - TI - Panel 2 v1.0
Transcript
Microsoft PowerPoint - SoBigData - TI - Panel 2 v1.0
SoBigData – Towards a European Laboratory on Big Data Analytics and Social Mining Pisa, July 18°, 2013 Big data & social mining: new models for social innovation and business Roberto Minerva Corrado Moiso Telecom Italia – Strategy – Future Centre Fabrizio Antonelli Telecom Italia – Innovation - SKIL SoBigData Pisa, July 18°, 2013 Big Data and new opportunities for Telcos Core business improvement Do better Do more Network Operations Customer Marketing (B2C) New Services: "Big Data" as a Service PaaS SaaS Business Consumer New businesses: "Data Monetization" and "Data Marketplace" Telco's Data Open Data Partners' Data Telecom Italia - All rights reserved …. Individuals' Data (on behalf of people) 2 SoBigData Pisa, July 18°, 2013 Mashing-up Living Big Data for Social Mining Transports Utilities Telecommunications and the Personal (Big) Data Telecom Italia Semantics&Knowledge InnovationLab (SKIL- http://skil.telecomitalia.com/) Trentino Open Living Data (TOLD) Project (in cooperation with Engineering, Poste Italiane): • Experimenting a model of SMART CITY based on the analysis of Big Data describing a territory and its dynamics • Correlation of heterogeneous/multi-sources Big Data as a differentiating and strategic factor Telecom Italia - All rights reserved 3 SoBigData Pisa, July 18°, 2013 Big Data and Cultural Heritage A Dashboard to: Analyze the visit patterns Elaboration and validation of mathematical models Analysis combined with other types of (non-personal) "Big Data" or "Open Data" (e.g., INSULA initiative) Telecom Italia - All rights reserved Get a glimpse of visitors and citizens mood and experience Take better and quicker decisions for improving overall quality of the services based on feedbacks 4 A New Role: The Bank of User Data (BUD) • • The User “originates” a “digital footprint” as the result (explicitly or implicitly) of local and in-network actions performed by its devices and/or “personal smart objects” There is the need to • Protect the information of a customer/citizen • Enforce the Right of Copy Capitalize (leverage and monetize) the information according to the willingness to risk of the user (and 2 way contracts) • To move towards user centric identity • The “First Amendment” of this approach is: is: DATA pertain to the People Telecom Italia/Future Centre C. Moiso, R. Minerva SoBigData Pisa, July 18°, 2013 Personal (Big) Data Telcos have data, but have much more regulation Most Internet companies are Big Data centric People have issue with 3rd Party usage of their own data Limited involvement and awareness of individuals in valorizing Personal Data WEF report says: Personal Data is the “new currency” for digital economy “Right to have copy of data” is a rising wave Privacy and Service Value is always a trade-off Telcos can help people to balance protection and exploitation of their Personal Data Telecom Italia - All rights reserved People have to protect and take advantage of their Personal Data according to their needs and wills 6 6 SoBigData Pisa, July 18°, 2013 Towards a "User-centric" Personal Data model Today: “Organization“Organization-centric” Most Personal Data are stored in IT systems of companies, which use them to improve their own business People are not aware of the great amount of data collected about them People People Tomorrow: “User“User-centric” Individuals become the “owners” of their Personal Data: they can control their collection, management, and disclosure they can exploit them to get personal and economic advantages Personal Data Store provider: it provides services to individuals enabling them to collect, manage, use and share their Personal Data 7 and organizations exploiting Personal Data inside new business ecosystems it enables individuals Telecom Italia - All rights reserved 7 SoBigData Pisa, July 18°, 2013 Mobile Territorial Lab @ Trento www.mobileterritoriallab.eu Telecom Italia Semantics & Knowledge Innovation Lab (SKIL - http://skil.telecomitalia.com/) A “living lab” for understanding the Personal Data ecosystem dynamics and collectively identifying shared opportunities, risks and balance between protection and exploitation of Personal Data Personal Data Stores Telecom Italia - All rights reserved Starting from Personal Data generated by or about people in mobility Interactions Activities Environment Location & Movement Exepnditures… in cooperation with FBK Trento, the Human Dynamics group at MIT Media Lab, the Institute ID3 and Telefonica I+D Telecom Italia - All rights reserved 8 SoBigData Pisa, July 18°, 2013 European Laboratory on Big Data Analytics and Social Mining Growing up new “Data Scientists” Collaboration in the development of new "privacy preserving" methods and solutions for data mining and social mining Coordination in actions for strengthening the role of individuals in personal data management and for promoting user-centric models Cooperation could be possible in the contexts of experimentations and Living Labs Telecom Italia - All rights reserved 9