Siemens PLM Software Business Unit Overview Presentation

Transcript

Gian Luca Sacco - Marketing Director South & Central Europe
Smarter decisions, better products
Unrestricted © Siemens AG 2014 All rights reserved.
Smarter decisions, better products.
Today’s Product Challenges are
More Difficult Than Ever Before…
Landing on Mars
is one of the hardest
jobs on Earth.
On August 5, the Mars rover Curiosity landed
successfully on the surface of Mars. There was
only one chance to get it right. For this
unprecedented challenge, NASA employed
Siemens PLM software solutions. The
development team at NASA’s Jet Propulsion
Laboratory digitally designed, tested, assembled,
and simulated the entire Mars rover before a
single physical prototype was created.
Page 2
June 2014
Siemens PLM Software
Making Successful Products
Has Never Been More Complex...
BUSINESS
Multi-Disciplinary
Products
Cost
Quality
Price
Style
Digital Data
Explosion
CUSTOMERS
Globalization
Timing Function
Less Margin
for Error
Availability
Sustainability
Page 3
June 2014
PLM Must Change to Conquer Complexity
MORE PEOPLE
COLLABORATING...
INTRINSICALLY
AWARE...
:
RECEIVING THE
SEARCHING
FOR
MORE INFORMATION...
RIGHT
INFORMATION...
MAKING INTEGRATED
COMPLEX
PRODUCT DECISIONS...
SYSTEMS
DECISIONS...
ON TIMEPRESSURE
UNDER
WITH
WITH
LESS ROOM
GREATER
ACCURACY.
FOR ERROR.
Page 4
June 2014
Our Vision for PLM
An Immersive Environment for Lifecycle Decision-making
Intuitive,
transparent
environment
for all users
Data gathered
and filtered
from multiple
sources
Open apps
to evaluate
full product
content
Information
delivered
in context of
users’ jobs
Putting every
in context
of the task
Puttingdecision
every decision
in context
Page 5
June 2014
HD-PLM
Our Strategy for Smarter Decisions, Better Products
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
HD-PLM helps you make
great products
:
in today’s climate of increasing complexity
by giving everyone in your product lifecycle
the right information in the right context
to make fast, accurate systems decisions.
Page 6
June 2014
HD-PLM Investments
Understanding semantics is key to realizing HD-PLM
Information
Future Proof
Architecture
HD-User
Experience
Extract value from large volumes
of complex data to provide users
only the information required to
make accurate decisions
Page 7
June 2014
HD-PLM Investment
Continually adapting to change is key
Information
Future Proof
Architecture
Client tier
Protecting your investment in our
solutions, minimize your total cost
of ownership and help you take
advantage of change.
Web tier
Enterprise tier
Resource tier
HD-User
Experience
App
Thin
Rich
Container
Services
Transaction
Services
DBMS
FILES
Page 8
June 2014
HD-User Experience
Information the way you need it
Information
Future Proof
Architecture
HD-User
Experience
• Ensure everyone in your process gets information in a form best suited to
their job, in the simplest and fastest way possible
• The user experience challenge:
Decision Simplicity
Multi-Disciplinary
Products
Digital Data
Explosion
Globalization
Information Complexity
Systems
Engineering
Find
Review
Decide
Act
Less Margin
for Error
Requirements
Management
Integrated
Product
Development
Product Architecture
Configuration Management
Change and Issue Management
Systems Design
Functional
PLM
Applications
Detailed Product Design
Logical
Mechanical
Electrical
Manufacturing
Planning
Production
Physical (P5)
Service
Global
teams
Sof tware
Traceability
Accountability
Behavioral Simulation, Design Trade-off, Test and Validation
Enterprise Reuse and Knowledge Management
DB
DB
DB
Distributed
DB
data
DB
Page 9
June 2014
Our Portfolio
Spanning the lifecycle from concept to retirement
Product Lifecycle Management
PLAN
DEVELOP
BUILD
SUPPORT
TEAMCENTER | NX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
Requirements Management
Systems Engineering
Program Management
Conceptual Design
Product Design
Product Simulation
Product Data Management
Manufacturing Planning
Manufacturing Engineering
Plant Optimization
Production Planning
Sustainability
Lifecycle Service and
Support
Page 10
June 2014
Our Portfolio
PLAN
DEVELOP
BUILD
SUPPORT
Document Management
Change Management
Program Management
TEAMCENTER | NXPortfolioTEAMCENTER
Management | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
Product Cost Management
Systems Engineering
Program Management
Conceptual Design
Product
Design
Manufacturing Engineering
Systems
Engineering
Product Simulation
Plant Optimization
SimulationProduction Planning
Product Data Management
Manufacturing Planning
Sustainability
Lifecycle Service and
Support
Integrated Design
Integrated Manufacturing Planning
Supplier integration
Integrated Test
Service Planning
Service Operation
Page 11
June 2014
Our Portfolio
PLAN
DEVELOP
BUILD
SUPPORT
TEAMCENTER | NX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
PERFECT COSTING
KINEO
KINEO
VISTAGY
Product Cost Management
Motion Simulation
Motion Simulation
Quality Planning
LMS
LMS
LMS
Mechatronic Simulation
Behavioral Simulation
Physical Testing
VISTAGY
PERFECT COSTING
Composite Engineering
Cost Optimization
Page 12
June 2014
Industry Solutions
Driving real business productivity
Aerospace
and Defense
Automotive and
Transportation
Consumer
Products
and Retail
Electronics and
Semiconductor
Execution,
Environment, Information,
Brand Image, Market
Sustainability, Information,
Globalization, Complexity,
Globalization, Safety
Speed, Environment, Cost
Globalization, Quality
Maintainability
Reduction
Energy
and Utilities
Industrial
Machinery and
Heavy Equipment
Marine
Medical Devices
and
Pharmaceuticals
Sustainability, Information,
Globalization, Quality
Innovation, Environment,
Globalization, Service
Sustainability, Cost,
Globalization, Safety
Profitability, Complexity,
Globalization, Regulatory
Page 13
June 2014
The PLM Value Curve
PLAN
DEVELOP
INCUBATION
GROWTH
BUILD
MATURITY
DECLINE
SUPPORT
END OF LIFE
€+
Peak
MAXIMIZE
MINIMIZE
Break Even
Retire
€Launch
Page 14
June 2014
The PLM Opportunity
INCUBATION
GROWTH
MATURITY
€+
DECLINE
END OF LIFE
Increase
Revenue
Boost
Productivity
Peak
Speed to
Market
MINIMIZE
€-
Extend
Returns
MAXIMIZE
Break Even
Retire
Reduce
Cost
Launch
Page 15
June 2014
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
BROVEDANI
SAMSUNG
ELECTRONICS
"Abbiamo valutato
Increase un
risparmio
Built
30%nell’ordine
fewer del
Revenue
30% su unprototypes
ciclo di
physical
sviluppo
pezzo
e della
and
haddel
50%
fewer
Peak
macchina
che copre un
errors
in first
arco di tempo di cinqueproduction runs,
sei mesi."
Boost
Productivity
reducing costs and
Speed to
Market
MINIMIZE
€-
Giuseppe
Mainardis
accelerating
development
MAXIMIZEtime
by 30%.
Break Even
Extend
Returns
Retire
Reduce
Cost
Launch
Page 16
June 2014
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
SIGNORINI
ISRAEL AEROSPACE
Increase
INDUSTRIES
Revenue
"L’utilizzo
di
Solid Edge
ci ha consentito di
Reduced cycle time on G150
ridurre
Peakdel 50% i tempi
business
jet by 17% by leveraging
di progettazione,
digital mockups
dall’ideazione
alla and a single source
of datainfor
instant access to the
messa
produzione,
riducendo
quindi at the right time.
right information
notevolmente i costi di
MAXIMIZE
sviluppo.
"
Boost
Productivity
Speed to
Market
MINIMIZE
€-
Break Even
Mauro Del Conte
Extend
Returns
Retire
Reduce
Cost
Launch
Page 17
June 2014
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
NISSAN
LEITNERMOTORS
TECHNOLOGIES
"La soluzione
PLM ha dato
un contributo
Increase
Reduced
engineering
effort
50% and
fondamentale
per
vincere
il
bando
perché, fra tanti
Revenue
doubled
vehicle development capacity
benefici, ci ha permesso di presentare il progetto al
through
cliente in standardization,
modo virtuale con knowledge
un rendering molto
Peak
re-use
and
digital
validation.
sofisticato, mostrando un processo
Boost
Productivity
estremamente dettagliato
e inserito nel contesto
ambientale definitivo."
Speed to
Market
MINIMIZE
€-
Extend
Returns
Christian Allegrini
MAXIMIZE
Break Even
Retire
Reduce
Cost
Launch
Page 18
June 2014
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
Increase
METRevenue
Boost
Productivity
Speed to
Market
MINIMIZE
"Dai 12-14 mesi del ciclo di sviluppo
precedente all’adozione di NX, oggi
Peak
HAIER GROUP
siamo scesi a 6-8 mesi. Un risultato
Improved profitability
importante non solo perché i costi si sono
and accelerated
theproporzionalmente, ma soprattutto
ridotti
pace of innovation
byla capacità produttiva del nostro Extend
perché
ufficio
di sviluppo prodotto è aumentata Returns
reducing unique
parts
MAXIMIZE
tanto
da consentirci di realizzare almeno
29%, eliminating
80%
un modello in più ogni anno."
Break Even added
Retire
of non-value
collaboration activities…
Matteo Tenni
and reducing time to
Reduce
market
Cost 15%.
€Launch
Page 19
June 2014
Customer Success
INCUBATION
€+
GROWTH
MATURITY
DECLINE
END OF LIFE
LANDI
DUCATI
RENZO
Increase
“Il software precedente era un Revenue
classico PDM
Enabled yearly updates to existing bike
€-
associato al CAD, con impostazioni di base per
models
development
cycle
Boostgestire
modelliand
3D ereduced
disegni
2D,
ma senza una
Peak
Productivity for new bikes from 36-40 to 24 months
logica di gestione dei processi a livello aziendale. Il
through
design nel
of cabling,
sistema
è statoparallel
personalizzato
corso degli anni,
ma alla
fine ci siamo
di fronte all’ostacolo
electronics
andarenati
software.
dell’integrazione con SAP e dell’apertura verso altre
Speed to
aree aziendali. Dopo alcuni tentativi che hanno
Market
MAXIMIZE
comportato seri problemi
operativi ed economici, fino
all’acquisto di pezzi
sbagliati, abbiamo cominciatoRetire
a
Break Even
MINIMIZE
guardarci intorno e abbiamo
trovato in Teamcenter un
sistema PLM
molto più
Reduce
standardizzato
Coste facilmente
configurabile.”
Launch
Extend
Returns
Matteo Magnanini
Page 20
June 2014
Bonus Track
RIELLO
INTERTRACO
Rulestream come motore per la codifica di
regole e normative tecniche e per la
formalizzazione dei processi aziendali.
Adottare macchine e strumenti avanzati
per operare in modo efficiente e veloce
Gestire 7-8 mila part number con migliaia
di disegni e una logistica complessa.
Risultati:
• Razionalizzazione
delle competenze
• Standardizzazione
dei processi e del
know-how aziendale
• Riduzione dei tempi
di ciclo dall’offerta
alla fornitura
Risultati:
• Solid Edge consente modifiche più
rapide e maggiore riutilizzo
• Accesso ai dati per tutti gli utenti
(tecnici e non) garantito
da Teamcenter
• Drastica riduzione dei
test fisici sui prodotti
grazie all’accuratezza
dell’analisi con Femap
Page 21
June 2014
77,000 Customers and 9M Licensed Seats
Aerospace
& Defense
(19%)
Automotive
& Transportation
(31%)
Machinery &
Industrial Equipment
(15%)
High Tech
& Electronics
(14%)
Shipbuilding, Energy
CPG & Life Sciences
(21%)
10,700 Academic Partners… training over 1 million students per year
Page 22
June 2014
The Siemens Vision: Provide Answers
to the Great Challenges of our Time
Siemens –
the pioneer in
 Energy efficiency
 Industrial
productivity
 Affordable and
personalized
healthcare
 Intelligent
infrastructures
Entrance of Gare Saint-Lazare
metro station, Paris
Page 23
June 2014
Siemens Organization:
Four Sectors Covering the Global Challenges
Industry Automation
Drive Technologies
Metals Technologies
Customer Services
1)
Industry
Rail Systems
Mobility and
Logistics
Low and Medium
Voltage
Smart Grid
Building
Technologies
Osram
2)
Infrastructure
& Cities
An Integrated Technology Company.
Fossil Power
Generation
Wind Power
Solar & Hydro
Power
Transmission
Oil & Gas
Energy Service
Energy
Imaging & Therapy
Clinical Products
Diagnostics
Customer Solutions
Healthcare
Page 24
June 2014
Our challenge
Manufacturing is changing faster than ever before
Increasing
competitiveness
1
Increase efficiency
•
Energy and resource
efficiency are decisive
factors of competitiveness
2
Shorten
time-to-market
• Shorter innovation cycles
3
Enhance flexibility
• More complex products
• Individualized mass
production
• Larger data volumes
• Volatile markets
• High productivity
Increasing importance of manufacturing industry in all national economies
Page 25
June 2014
Productivity and competitiveness
"Digital Enterprise Platform"
Siemens is preparing the ground for Industry 4.0
Product
Production
Product
Engineering
Early adopters
Production
Engineering
Seamless integration
With collectively
used data models
PLM
Best-of-breed
products
cPDM
PDM
Product
2000
Production
2010
2020
Interconnected by means
of data import and export
2030
Time
Change of paradigm for the next productivity stage: integration of product
planning and production can reduce time-to-market by 50%
Page 26
June 2014
Siegfried Russwurm
The Siemens Advantage:
Corporate Technology, R&D
€3,9 billion
5.1%
5.2%
5.3%
2009
2010
2011
R&D spending
in % of revenue
“By continuing to invest in innovation and development, and by
the strategic expansion of our portfolio, we have achieved a
technological leadership position. Siemens covers the entire
industry automation spectrum and is the only supplier to offer
this capability.”
Anton S. Huber, CEO Siemens Industry Automation
Innovations of Products, Systems and Solutions
Research Partners
Customers
Universities
Research Institutes
Start-ups / VCs
Suppliers
Working areas:
Mechatronic Design
PLM / Digital Factory
Product Configurators
Imaging & Visualization
Systems Engineering
Social Computing
Structural Optimization
Corporate Technology,
Global Shared R&D
Research & technology based
projects, consulting, patents
and standardization
Best-practice sharing among
Divisions, Business Units
and Departments
Page 27
June 2014
Siemens Industry Software Strategy
Integrate product and production lifecycles
Create intelligent product and production lifecycle
• Merge virtual with physical worlds
• Establish a digital platform for integrated lifecycles
• Share knowledge between integrated lifecycles
PLM
MES
Plant Engineering
Automation Engineering
Page 28
June 2014
Summary
• Manufacturers face tougher challenges than ever
• To conquer complexity, we’re taking PLM to new levels
• Our vision: an immersive decision-making environment
• We’re expanding the portfolio to realize this vision
• We’re delivering solutions attuned to industry needs
• Customers continue to realize measurable benefits
• Siemens is committed to being the leader in
industry software
Answers to the Great Challenges of Industry
Page 29
June 2014
www.siemens.it/plm
[email protected]
Restricted © Siemens AG 2014 All rights reserved.
Smarter decisions, better products.

Siemens PLM Software Business Unit Overview Presentation

Transcript

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