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“A couturier must be: an architect for design a sculptor for shape a painter for colour a musician for harmony and a philosopher for temperance” Cristobal Balenciaga 3 4 THE HOUSE the years of Cristobal Balenciaga Il 1918 vede l’apertura della sua prima casa di alta moda a San Sebastian, in Spagna. L’ammirazione che destò con le sue collezioni lo portò ad aprire ben presto altre due sedi a Madrid e Barcellona. Nel 1937, il numero 10 di Avenue Gorge V, diventa la casa di Parigi di Cristobal Balenciaga e ancora oggi a questo indirizzo si trova il primo negozio monomarca. Balenciaga ben presto diviene l’uomo che personifica l’eleganza Parigina. Cristobal Balenciaga fu riconosciuto come il “Sarto dei Sarti” e come “Il Maestro Di Tutti Noi” dal designer Christian Dior. Nel 1946 la casa Balenciaga lancia il suo primo profumo, Le Dix, traendo ispirazione dall’indirizzo del suo primo ‘Atelier’-10, Avenue Gorge V. ‘Le Dix’ attira subito consensi, quanto i suoi famosi ‘pezzi’ di sartoria, infatti la fragranza divenne immediatamente rivale di “Chanel”. Nel 1968 Balenciaga chiude la sua casa di moda con grande dispiacere da parte di tutti i suoi ammiratori e migliori clienti. La Contessa Mona Bismarck, distrutta per l’accaduto si rinchiuse in casa per tre giorni. Cristobal Balenciaga muore in Spagna nel 1972 e i suoi nipoti prendono la guida del business di famiglia fino al 1978, in quell’anno il controllo della casa di moda, incluso il business importante del profumo, passa prima a Hoechst poi nel 1986 al gruppo Jacques Bogart. Nel 2001 il gruppo GUCCI ha acquisito la ‘Maison’ BALENCIAGA per proseguire la strada già tracciata ricreando quella influenza e quel rispetto che la casa di moda ha destato nella sua epoca di maggior vigore. Oggi la ‘Maison’ BALENCIAGA crea collezioni prêt a porter per la donna e l’uomo, oltre a splendide creazioni di accessori come borse, scarpe e pelletteria, vendute in tutto il mondo. I principali negozi monomarca: Paris, New York, Hong Kong. 1918 saw the founding of Cristobal Balenciaga’s first haute couture house in San Sébastian, Spain. Local admiration for his designs was so strong that a second haute couture house was opened in Madrid and a third in Barcelona. In 1937, 10, Avenue George V became the Parisian home of Cristobal Balenciaga’s creative influence. Balenciaga’s Paris flagship store is still located at this address. Balenciaga soon came to embody Parisian elegance. Cristobal Balenciaga was hailed as ‘The Couturier of Couturiers’ and ‘The Master of us all’’ by designer Christian Dior.In 1946, the House of Balenciaga launched its first perfume, ‘Le Dix’, aptly named after its first atelier, 10, Avenue George V. ‘Le Dix’ attracted the same acclaim as the famous Balenciaga couture pieces, and the perfume soon even rivalled that of Coco Chanel herself. In 1968, Balenciaga closed his couture house, to the deep dismay of his favourite clients. Countess Mona Bismarck lamented the event by locking herself indoors for three days. Cristobal Balenciaga died in his home country of Spain in 1972. His nephews then took the helm of the business. In 1978, control of the House of Balenciaga, including the important fragrance business, passed to Hoechst and then to Groupe Jacques Bogart in 1986. In 2001, Gucci Group, acquired the House of Balenciaga, now well on its way towards recreating the influence and respect that the house commanded in its former heydays. Today, the House of Balenciaga creates women’s and men’s ready-to-wear, bags, shoes and accessories, sold worldwide. The Principal Flagship stores: Paris, New York, Hong Kong. 5 HOMAGE MADELINE VIONNET (1876-1975) “He never makes mistakes, he always selects the best style.” (In the 1920’s, Cristobal Balenciaga came to Paris each season to purchase styles and patterns from the big houses. From 1912 to 1940, Madeleine Vionnet was an expert of the bias cut and of the wrap style, alongside Coco Chanel and Elsa Schiaparelli, the great couturier of the 1930’s.) COCO CHANEL (1883-1971) “Only Balenciaga is a true couturier. Only he is able to cut fabric, assemble it and sew it with his own hand. The others are merely draftsmen.” CHRISTIAN DIOR (1905-1957) “Haute Couture is like an orchestra, for which only Balenciaga is the conductor. The rest of us are just musicians, following the directions that he gives us.” HUBERT DE GIVENCHY (1927-) “Balenciaga created not only a style but a technique. He was the Architect of Haute-Couture.” 6 7 THE “BUSINESS GIFT” PROJECT L’attenzione della “Maison” BALENCIAGA verso il regalo d’affari, nasce dalla volontà di introdurre sul mercato, un nuovo concetto di servizio, legato alla necessità sempre crescente di utilizzare il “dono”, come sensibile leva per consolidare e incentivare il rapporto personale e lavorativo con chi lo riceve. Dal 1999 la Maison BALENCIAGA ha dato vita a prodotti unici e di qualità, contraddistinti da linee e design esclusivi, dedicati al mondo degli affari. The attention of the Balenciaga “Maison” toward the business gift is due to the necessity to introduce in the market a new service concept, tied to the ever bigger need to use the “gift” as an instrument to strengthen and incentive the personal and working relationship with the receiver. From 1999 the Balenciaga “Maison” created unique products with a high quality level for the business world. DESIGN & COLLECTIONS La collezione BALENCIAGA “Business” è una sintesi della ricerca e del rigore espressi in ogni creazione, - dalle Spugne realizzate in Fibra di Legno in bianco perlato, agli Argenti e gli Orologi che prendono ispirazione dalle linee del logo - dagli Accessori per la Scrivania in legno, alle Penne con finitura canna di fucile - dalla Valigeria che abbina pelle di prima scelta a materiali tecnici, alla Pelletteria realizzata Artigianalmente. In questa collezione l’essenzialità e l’eleganza del nero viene esaltata per creare oggetti e regali di Gran Classe. The Balenciaga “Business” collection is the synthesis of the research and the austerity expressed in every creation. Every creation of the Balenciaga “Business” collection is the synthesis of the research and austerity. - From the towels made of wood fibre in pearly colour to the silver items and the watches inspired to the logo line. - From desk accessories made of wood to the pens in gun metal finishing - From the luggage made of first quality leather and technical material to handicraft leather goods. 8 9 NEWS_2007 anticipations HB7460 Set da scrivania. 10 All in one artcase. HB7462 HB7461 Quaderno. Porta penne/biglietti. Diary. Business card/pen holder. 11 business travel 12 HB7430 HB7431 Valigia trolley in pelle. Borsa viaggio 48H cabina in pelle. Trolley for travel in leather. Carry on cabin bag in leather. 13 lady’s collection HB7426 Guanti donna in pelle. Lady’s handgloves in soft leather. HB74290 Borsa donna in pelle. Lady’s Bag in soft leather. HB7423 Portafoglio donna in pelle. 14 Lady’s wallet in soft leather. HB74292 Borsa donna bauletto. Lady’s handbag in leather. 15 business collection 16 HB7433 HB7429 Borsa-porta abiti da viaggio. Portablocco con chiusura zip. Travel/Garment bag. Padfolio with zip closure. HB7436 Cartella in pelle e nylon. Briefcase in leather and nylon. 17 rose gold collection HB7489 Penna roller con cappuccio a vite. Roller pen with twist cap. HB74810 Penna a sfera con apertura twist. Ballpoint pen with twist action. HB74211 Cintura da uomo in pelle. Men's belt in leather. 18 HB7474 Orologio "GMT Retrogrado". 'Retro-grade' GMT (dual time) watch. 19 jewellery collection HB7471 Orologio donna braccialato. Lady’s bracelet watch. HB74813 Collana in maglia d'argento con perle. 20 Pearl necklace with closure in silver. HB7472 Orologio donna con strass. Ladies watch with white strass. 21 jewellery collection HB7473 Orologio "GMT". 22 GMT (dual time) watch. HB74811 Gemelli in argento. Cuff links in silver. HB74812 Ferma soldi in argento. Money clip in silver. 23 pens collection HB7463 Penna roller con corpo rivestito in vera pelle. 24 Roller pen with barrel in real leather. HB7466 HB7465 Penna a sfera con corpo rivestito in vera pelle. Penna a sfera in metallo canna di fucile. Ballpen with barrel in real leather. Ballpen in gun metal finishing. 25 LADY’S BAG BORSE DONNA WATCHES OROLOGI JEWELLERY GIOIELLI SILK ACCESSORIES ACCESSORI IN SETA LADY’S BAG BORSE DONNA HB7464 HB7428 HB7420 HB7470 HB74811 HB7414 HB7426 HB7461 HB7465 HB7429 HB7421 HB7471 HB74812 HB7415 HB74290 HB7462 HB7466 HB7434 HB74211 HB7472 HB74813 HB7416 HB74292 HB74810 HB7435 HB7422 HB7473 HB7417 HB7482 HB7436 HB7423 HB7474 HB7418 HB7484 HB7424 HB7475 HB7419 HB7484 HB7425 PENS PENNE BRIEF CASE & PADFOLIO CARTELLE 6 PORTABLOCCO OFFICE ACCESSORIES ACCESSORI PER L’UFFICO HB7460 HB7463 SUNGLASSES OCCHIALI DA SOLE UMBRELLA OMBRELLI TRAVEL BAGS & TROLLEY BORSE VIAGGIO & TROLLEY HOME COLLECTION ACCESSORI CASA HB7480 HB7450 HB7430 HB7441 HB7451 HB7431 HB7442 HB7433 HB7443 HB7444