Dada and Vodafone live! give birth to Italy`s largest mobile

Dada and Vodafone live! give birth to Italy’s largest mobile community
1.2m subscribers to Incontri by superEva
can from today find their soulmate on their cell phone!
Milan, February 9, 2005 – As of Saint Valentine’s Day, Incontri by superEva
(http://incontri.supereva.it), the dating service created by DADA, will be available to all Vodafone
Italia customers on Vodafone live!. The chance to meet people, make new friends and discover your
soulmate has already caught on with more than 1.2 million people throughout Italy, and thanks to the
new services offered by Vodafone live! it is now possible to do all this over the mobile.
The world of Vodafone live! services continues to revolutionise mobile communication and
entertainment, now opening its doors to the community that uses Incontri by superEva, the dating
service created by DADA and number one in Italy according to the latest figures from Nielsen Net
Ratings (December 2004).
For the first month subscribers can visit the various profiles free of charge, enter private areas and
make use of all the other advanced features offered by Incontri.
Incontri by superEva is a further addition to the Vodafone live! Community, one of Italy’s most
exciting Mobile Communities, thanks to services such as Chat, with themed rooms where people can
exchange views and meet new friends, Messenger, an indispensable tool that enables users to keep in
constant touch wherever they are, and Il cuore dice, which allows subscribers to read and write
messages from the heart.
The new graphics created for Incontri by superEva on Vodafone live! are designed to make the service
even easier to use via mobile phone.
The new services will be advertised on the Incontri home page, which records an average of 4 million
page views a day, on superEva’s web site, via a demo showing how to access the community, in the
superEva newsletter, which is distributed to around 1.8 million users, and finally in the pages of the
Gazzetta dello Sport and the Daily Media.