L`automobile come piattaforma evoluta per i servizi di info

L’automobile come piattaforma evoluta per i servizi di
info-entertainment: bisogno reale o sogno tecnologico?
Gianluigi Ferri – Presidente Wireless
Cosa vogliono i consumatori e cosa sono disposti a
pagare
Focus on vehicle-related services
Key player: Vehicle manufacturers
Avoid person-related services
Key player: Network operators
Potenziali servizi telematici in automobile
My Vehicle Homepage
Extended Safety Package
Where is my car
Plan you travel
POI and destination download
Remote status and control
Vehicle community
Safe Speed
Early Warning
Forward Observer Of Risk in Curve – FOR C
Extended Package
Remote Diagnostics
Service Notification
Service History
Leasing Administration
OTA SW Management
Call center Concierge Support
Vehicle Health Status
Mileage Report
Vehicle WEB Portal
Handsfree Phone
Safety Package
Automatic Crash Notification
Manual Emergency Call
Breakdown Call
OEM Package
Security Package
Theft Notification
Stolen Vehicle Tracking
Remote Flash and Horn
Remote Control Services
Esempi 1 / Servizi di Emergenza – Sicurezza auto
•
Breakdown assistance (b-call)
•
SOS/Emergency (e-call)
•
Air-bag deployment alert
•
Remote door unlocking
•
Car alarm alert
•
Stolen vehicle tracking
•
HF Telephony
Embedded SIM
Customer SIM
Esempi / 2 – Servizi di Infotainment
•
BMW Assist
–
–
–
–
•
E-call automatic/manual
B-call with Telediagnose
I-call
Program navi destination
from a PC
BMW Online
–
–
–
–
E-mail, calendar, address
News, sport, Weather
Yellow and white pages
Financial information
Telematica e qualità della vita /1
Come le condizioni di traffico, la
segnaletica stradale e la
velocità inpatta sul
conducente e sui passeggeri
di un veicolo?
Cosa possono fare per
rendere il viaggio migliore,
più sicuro?
Cosa possiamo fare noi?
Telematica e qualità della vita / 2
Wayfinder/UnitedMinds survey Settembre. 2006, Sweden
•
65% of women experience discomfort
when travelling above speed limits. (Men
41%)
•
26% of women get easily irritated when
their partners exceed the speed limit. (Men
11%) and 42% don't want to complain.
Women feel they risk
becoming nagging and
corny passengers because
drivers have heavy right feet
A majority of male drivers disslike
passenger remarks about their
speeding habits.
Telematica e qualità della vita / 3
Reasons for speeding
•
Stressed
• On the way to family dinner
•
Late for leisure activity
•
Talking on the phone
•
Picking up kids at day care
•
(1/4 of parents drive to fast in this case)
•
New cars make are silent
•
Unaware of own speed
•
Speed limits abroad unknown
•
Traffic signs are easy to miss
Telematica e qualità della vita / 3
How can you decrease your speeding?
•
•
•
30% want technical aids to notify of speed cameras
27% want technical aids to notify when exceeding limits
60% of motorists want these
notifications via their mobile phones
They want their phones to guide them.
1. Find the right way
2. Get speed camera warning
3. Search for the nearest petrol station
4. See changes in speed limits
5. Discover the nearest parking
6. Exceed speed limits
7. Navigate to the nearest restaurant
8. Call the nearest hotel
L’evoluzione del mercato GPS e LBS
2nd Generation
3rd Generation
1st Generation
“Take me driving”
(TomTom)
“Take me everywhere”
(Apple)
“Take me hiking”
(Garmin)
2003
2004
2005
2006
2007
2008
Il futuro della localizzazione personale
•
In every phone
– Cost below $1 when combined with
CSR’s Bluetooth products
•
´Wherever you go
– GPS enhancements (eGPS) insure
universal coverage, whether deep
indoors or far from home
– Fine time, frequency and position
aiding accelerate signal acquisition
in difficult environments
•
Whenever you want it
– Always Location Aware
– Accurate push-to-fix location always
available in less than 1 sec