masi represents italy at the vancouver wine festival

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masi at ferrari’s
rosa dei masi on
display at “mio fiore”
spring concert in
verona
on the mccann
panel: global brand
strategies
gourmet #campofiorin50
2/2016
news – march 2016
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masi represents italy at the vancouver wine festival
Masi was one of the leading players at the recent Vancouver
International Wine Festival, one of North America’s
greatest wine events. This year Raffaele Boscaini, from
the seventh generation of Masi’s owning family, had the
prestigious task of representing the Italian wine sector
and the territory of the Venetian regions with the opening
speech. The company’s wines were present in a good six of
the seminars and brought Masi Expertise to the fore, with
the wines that are its invention.
Every year at this wine festival the spotlight is turned
on a different country. This time in 2016 it was Italy,
represented by Masi because of its place as Canada’s
primary Italian wine brand. Canada is, in fact, Masi’s most
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march 2016
important market and the Masi brands here are among the
few really famous international brands to be represented.
In his opening speech Raffaele Boscaini commented on
the increase in exports for Italian wines in recent years,
thanks to an ever greater appreciation on the part of
foreigners of the country and the “Italian Lifestyle” of its
products, especially in the food sector.
Boscaini was also able to give advance notice of the
surprising news that, according to official data from
the Ministry of Agriculture, Italian production in 2015
superseded 49,500,000 hectolitres, making it the biggest
producer in the world by a long way, compared to even the
most optimistic previous harvest forecasts
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news – march 2016
masi at ferrari’s
Masi wines were the toast of the evening at the “Red Carpet”
exhibition’s inaugural gala dinner held at MEF - Enzo Ferrari
Museum in Modena. This wonderful exhibition pays tribute
to movies that have seen Ferraris portrayed as idols through
the ages. Guests at the exclusive opening dinner enjoyed the
evening surrounded by cars such as the 250 Cabriolet used
by Marilyn Monroe, the 275 America used by Sophia Loren,
the Magnum P.I. 308 GTS and the Miami Vice Testarossa.
Films with Ferraris in starring roles were projected all around
them. Among the many stars of the event, our wines stood out
too: Rosa dei Masi, Conti Bossi Fedrigotti Vign’Asmara and
Mezzanella Recioto... Here’s to the best of “Made in Italy”!
on the mccann panel: global brand strategies
Yesterday we were representatives for the
Italian food and drink sector at a round
table held in the Buzzati room of Milan’s Corriere della Sera featuring a
presentation of exclusive research by the
McCann World Group on the theme
“The Truth about Global Brands” – a
study of the dynamics of evolution in
marketing on the world market.
The research presented had been carried out by the Intelligence Unit of the
McCann World Group Truth Central
(http://truthcentral.mccann.com) in
30 countries and has already involved
about 30,000 people on a world tour
that, besides Italy, has been to New
York, London, Barcelona, Hong Kong,
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Dubai, Singapore and New Delhi.
The discussion panel was moderated
by Massimo Sideri from Corriere della
Sera and, apart from Sandro Boscaini,
President of Masi Agricola and of Federvini, also included leading representatives from the worlds of marketing and
communications in Italy: Daniele Cobianchi, Vice President & Managing
Director of McCann Italia; Alessandro
Sabini, Executive Creative Director
of McCann Italia; Cesare Baldrighi,
President of Consorzio Grana Padano;
Fabio degli Esposti, Managing Director of Nespresso Italia; and Belen Frau,
CEO of IKEA Italia. Important contributions also came from the floor, with
an audience composed of opinion leaders and representatives from the journalistic and financial sectors
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2/2016
news – march 2016
rosa dei masi on display at “mio fiore”
Come and see us at “Mio Fiore” from 18-20 March
during a weekend filled with the colours of flowers and
plants in Verona’s Piazza Brà, where we will be celebrating the arrival of spring with our Rosa dei Masi.
Wine lovers and flower arrangers alike are invited to a
guided tasting of Rosa dei Masi on Sunday 20 March
at 6.15pm when the unmistakable bouquet of our wine
will find new and elegant interpretations thanks to the
expert hands of Veneto champion flower arranger Federico Savoia.
The event will be moderated by radio presenter Giacomo Borghi
gourmet #campofiorin50 competition
use your creativity in the kitchen to win
Celebrating its 50th birthday, our icon wine is the star of
the show on Instagram, the most photographic of social
media sites, with hashtag #Campofiorin50. The theme we
have set is “creativity in the kitchen”.
Fans and lovers of Campofiorin are invited to share photos
of their own recipes. Using your creativity and passion for
food you need to show off your culinary skills with photos
posted on Instagram #Campofiorin50. Furthermore, when
the game finishes on 14th March, the most original photos
and recipes will be given surprise prizes and the chance to
be included in the book that Masi is publishing dedicated
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to recipes for Campofiorin. “We are very pleased again to
be involving wine lovers from the five continents in a new
competition to celebrate Campofiorin’s fiftieth birthday,”
says Marketing Director and representative of the seventh
generation of the owning family at Masi, Raffaele Boscaini.
“Campofiorin is an extremely versatile wine which has
fascinated a band of loyal fans since the 1960s, and
continues to do so today as it keeps its sense of being always
up-to-date despite its long history. There’s no doubt it will
inspire the creativity of its numerous fans, leading to the
creation of simple, colourful and contemporary recipes.”
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spring concert in verona
The approach of spring is celebrated by the traditional Masi
Foundation concert. Dedicated to music by the violinistcum-composer and writer Giuseppe Tartini (1692-1770)
the “Maestro delle Nazioni” concert was hold on Saturday
12 March in the Sala Maffeiana of the Teatro Filarmonico.
Playing extracts and sonatas by Istrian-born composer
Giuseppe Tartini will be ‘L’Arte dell’Arco’, the Paduan
ensemble that has made a name for itself internationally with
period instrument playing and collaboration with Europe’s
Masinews 2/2016. News March 2016.
In-house publication by Masi
Communications.
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most important orchestras specialising in the baroque.
Winners of many prizes, including the International
Antonio Vivaldi CD Prize, the ‘L’Arte dell’Arco’ ensemble is
the winner of the Masi Foundation Civiltà Veneta CD Prize
section of the “Salieri-Zinetti” International Chamber
Music Competition 2015. The Masi Foundation awards
the prize in recognition of the talent of musicians who either
play music from the Veneto or get their inspiration from the
Veneto
Editorial:
Cristina Valenza, Angela Franceschini
Dora Stopazzolo
Masi Agricola S.p.A. Tel. +39-045-6832511
Fax. +39-045-6832535 e-mail: [email protected]
www.masi.it
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