BRAND PROFILE

Transcript

BRAND PROFILE
B R A N D P RO F I L E
Mood Indigo
Mood Indigo nasce nel 1986 da una
intuizione della stilista Anna Bazzocchi che,
partendo da una laurea in lettere moderne,
decide di seguire la passione per la
pelletteria e l’oreficeria, trasformandole in
attività imprenditoriali e di ricerca.
Set up in 1986, Mood Indigo owes its
existence to the intuition of designer Anna
Bazzocchi who, after graduating in modern
literature, decided to follow her passion for
leather and gold, transforming them into a
business and research.
Tutta la produzione Mood Indigo è
qualcosa di assolutamente esclusivo ed
irripetibile. L’ingrediente principale è una
grande passione che diventa creatività allo
stato puro con l’obiettivo di realizzare
qualcosa di unico e dal contenuto artistico
inconfondibile.
All Mood Indigo products have someting
absolutely exclusive and unrepeatable
about them.
The principal ingredient is a great passion
transformed into creativity in the pure state
with the aim of producing something
unique with unmistakeable artistic content.
BRAND HISTORY
1986 • Nascita Mood Indigo
1986 • Foundation of Mood Indigo
1990 • Ingresso nel mercato giapponese ed USA
1990 • Entry into the Japanese and USA markets
2000 • Inizio collaborazione FURLA
2000 • Beginning of collaboration with FURLA
2005 • Ingresso nel mercato Russo
2005 • Entry into the Russian market
2007 • 1° Premio per l’innovazione MIPEL
2007 • 1 Prize for Innovation, MIPEL
(Fiera della Pelletteria)
2008 • Inizio collaborazione in private label
con KUIPO JAPAN per marchio GENTEN
st
(Leather Industry Trade Fair)
2008 • Beginning of collaboration (private label)
with KUIPO JAPAN - GENTEN brand
2011 • 1° Premio MIPEL per concorso Fantasy
2011 • 1 Prize Fantasy Competition, MIPEL
2012 • 1° Premio MIPEL per la Qualità
2012 • 1 Prize for Quality, MIPEL
2013 • Lancio nuova linea
“MOOD INDIGO UOMO”
2014 • Collaborazione con Marchi Coreani
st
st
2013 • Launch of new line
MOOD INDIGO FOR MEN
2014 • Beginning of collaboration with various
Korean Brands
PRODOTTO
PRODUCT
ATTIVITA’ PRINCIPALE:
CORE BUSINESS:
Borse da donna
Cinture
Bijoux
Women’s bags
Belts and
jewellery
LINEE PRODOTTE:
BORSE DA DONNA:
FOCUS CATEGORIES:
WOMEN’S BAGS:
Da giorno
Pochette e clutch da sera
Borse artistiche in edizione speciale
Day bags
Evening bags and clutches
Artistic bags in special edition
BORSE DA UOMO:
MEN’S BAGS:
Cartelle
Zaini
Postine
Brief case
Backpacks
Messengers
CINTURE:
BELTS:
Da giorno e da sera
For day and evening
BIJOUX:
JEWELLERY:
Collane
Bracciali
Orecchini
Spille
Accessori per capelli
Necklaces
Bracelets
Earrings
Brooches
Hair accessories
ACCESSORI PER ANIMALI DA COMPAGNIA
PET CARRY BAGS AND ACCESSORIES
CIFRA STILISTICA:
STYLE CIPHER:
Passione per la pelletteria e l’oreficeria
Passion for leather and gold
Ricerca ed innovazione
Research and innovation
Pellami pregiati
Precious leathers
Collezioni originali e mai banali
Original and never hackneyed collections
Fusioni in metallo dorato con pietre dure
e semipreziose lavorate come in oreficeria
Cast decorations gilded in metal with
semiprecious stones worked as by goldsmith
CONSULENZA CREATIVA/PRODUTTIVA
PRIVATE LABEL PER:
FURLA / PINKO / ARMANI / BOTTEGA VENETA
LA PERLA / RENA LANGE / GENTEN / SANKI
CREATIVE/PRODUCTION CONSULTANCY
PRIVATE LABELS FOR:
FURLA / PINKO / ARMANI / BOTTEGA VENETA
LA PERLA / RENA LANGE / GENTEN / SANKI
LUXURY
POSITIONING
CLASSIC
INNOVATIVE
MASS MARKET
BOUTIQUES E DISTRIBUTORI
BOUTIQUES AND WHOLESALE NETWORK
ITALIA, FRANCIA, GERMANIA, RUSSIA, COREA DEL SUD,
GIAPPONE, U.S.A, DUBAI
ITALY, FRANCE, GERMANY, RUSSIA, SOUTH COREA,
JAPAN, U.S.A., DUBAI
1 - Pochette art. BG-890
2 - Shopping art. BG-888
3 - Satchel art. BG-889
Shoulder bag art. BG-735
1 - Clutch bag art. BG-371
2 - Handbag art. BG-370
1
2
3
1 - Big shoulder bag art. BG-822
2 - Shoulder bag art. BG-823
2
1 - Shopping art. BG-819
2 - Handbag art. BG-820
1
1 - Bracelet art. XG-871
2 - Clutch art. BG-869
3 - Necklace art. XG-870
2
1
1
2
2
Shoulder bag art. BG-832
1 - Shouder bag art. BG-621
2- Handbag art. BG-622
1 - Shoulder bag art.BG-541
2 - Big shoulder bag art. BG-648
MOOD INDIGO
1 - Bracelet art. XG-880
2 - Clutch art. BG-875
3 - Necklace art. XG-876
3
1
2
1
1
3
2
1
2
1 - Big shoulder bag art. BG-835
2 - Handbag art. BG-836
3 - Pochette art. BG-837
Clutch art. BG-798
1 - Medium shoulder bag BG-806
2 - Big shoulder bag art. BG-805
2
1
Handbag art. BG-858
1
1 - Bag cricket art. BG-608
2 - Bag beetle art. BG-609
3
2
Clutch art. BG-791
1 - Shoulder bag art. BG-804
2 - Bucket bag art. BG-802
2
2
1
Clutch art. BG-693
MOOD INDIGO
1 - Bucket bag art. BG-846
2 - Messenger art. BG-847
2
1
1