BRAND PROFILE
Transcript
BRAND PROFILE
B R A N D P RO F I L E Mood Indigo Mood Indigo nasce nel 1986 da una intuizione della stilista Anna Bazzocchi che, partendo da una laurea in lettere moderne, decide di seguire la passione per la pelletteria e l’oreficeria, trasformandole in attività imprenditoriali e di ricerca. Set up in 1986, Mood Indigo owes its existence to the intuition of designer Anna Bazzocchi who, after graduating in modern literature, decided to follow her passion for leather and gold, transforming them into a business and research. Tutta la produzione Mood Indigo è qualcosa di assolutamente esclusivo ed irripetibile. L’ingrediente principale è una grande passione che diventa creatività allo stato puro con l’obiettivo di realizzare qualcosa di unico e dal contenuto artistico inconfondibile. All Mood Indigo products have someting absolutely exclusive and unrepeatable about them. The principal ingredient is a great passion transformed into creativity in the pure state with the aim of producing something unique with unmistakeable artistic content. BRAND HISTORY 1986 • Nascita Mood Indigo 1986 • Foundation of Mood Indigo 1990 • Ingresso nel mercato giapponese ed USA 1990 • Entry into the Japanese and USA markets 2000 • Inizio collaborazione FURLA 2000 • Beginning of collaboration with FURLA 2005 • Ingresso nel mercato Russo 2005 • Entry into the Russian market 2007 • 1° Premio per l’innovazione MIPEL 2007 • 1 Prize for Innovation, MIPEL (Fiera della Pelletteria) 2008 • Inizio collaborazione in private label con KUIPO JAPAN per marchio GENTEN st (Leather Industry Trade Fair) 2008 • Beginning of collaboration (private label) with KUIPO JAPAN - GENTEN brand 2011 • 1° Premio MIPEL per concorso Fantasy 2011 • 1 Prize Fantasy Competition, MIPEL 2012 • 1° Premio MIPEL per la Qualità 2012 • 1 Prize for Quality, MIPEL 2013 • Lancio nuova linea “MOOD INDIGO UOMO” 2014 • Collaborazione con Marchi Coreani st st 2013 • Launch of new line MOOD INDIGO FOR MEN 2014 • Beginning of collaboration with various Korean Brands PRODOTTO PRODUCT ATTIVITA’ PRINCIPALE: CORE BUSINESS: Borse da donna Cinture Bijoux Women’s bags Belts and jewellery LINEE PRODOTTE: BORSE DA DONNA: FOCUS CATEGORIES: WOMEN’S BAGS: Da giorno Pochette e clutch da sera Borse artistiche in edizione speciale Day bags Evening bags and clutches Artistic bags in special edition BORSE DA UOMO: MEN’S BAGS: Cartelle Zaini Postine Brief case Backpacks Messengers CINTURE: BELTS: Da giorno e da sera For day and evening BIJOUX: JEWELLERY: Collane Bracciali Orecchini Spille Accessori per capelli Necklaces Bracelets Earrings Brooches Hair accessories ACCESSORI PER ANIMALI DA COMPAGNIA PET CARRY BAGS AND ACCESSORIES CIFRA STILISTICA: STYLE CIPHER: Passione per la pelletteria e l’oreficeria Passion for leather and gold Ricerca ed innovazione Research and innovation Pellami pregiati Precious leathers Collezioni originali e mai banali Original and never hackneyed collections Fusioni in metallo dorato con pietre dure e semipreziose lavorate come in oreficeria Cast decorations gilded in metal with semiprecious stones worked as by goldsmith CONSULENZA CREATIVA/PRODUTTIVA PRIVATE LABEL PER: FURLA / PINKO / ARMANI / BOTTEGA VENETA LA PERLA / RENA LANGE / GENTEN / SANKI CREATIVE/PRODUCTION CONSULTANCY PRIVATE LABELS FOR: FURLA / PINKO / ARMANI / BOTTEGA VENETA LA PERLA / RENA LANGE / GENTEN / SANKI LUXURY POSITIONING CLASSIC INNOVATIVE MASS MARKET BOUTIQUES E DISTRIBUTORI BOUTIQUES AND WHOLESALE NETWORK ITALIA, FRANCIA, GERMANIA, RUSSIA, COREA DEL SUD, GIAPPONE, U.S.A, DUBAI ITALY, FRANCE, GERMANY, RUSSIA, SOUTH COREA, JAPAN, U.S.A., DUBAI 1 - Pochette art. BG-890 2 - Shopping art. BG-888 3 - Satchel art. BG-889 Shoulder bag art. BG-735 1 - Clutch bag art. BG-371 2 - Handbag art. BG-370 1 2 3 1 - Big shoulder bag art. BG-822 2 - Shoulder bag art. BG-823 2 1 - Shopping art. BG-819 2 - Handbag art. BG-820 1 1 - Bracelet art. XG-871 2 - Clutch art. BG-869 3 - Necklace art. XG-870 2 1 1 2 2 Shoulder bag art. BG-832 1 - Shouder bag art. BG-621 2- Handbag art. BG-622 1 - Shoulder bag art.BG-541 2 - Big shoulder bag art. BG-648 MOOD INDIGO 1 - Bracelet art. XG-880 2 - Clutch art. BG-875 3 - Necklace art. XG-876 3 1 2 1 1 3 2 1 2 1 - Big shoulder bag art. BG-835 2 - Handbag art. BG-836 3 - Pochette art. BG-837 Clutch art. BG-798 1 - Medium shoulder bag BG-806 2 - Big shoulder bag art. BG-805 2 1 Handbag art. BG-858 1 1 - Bag cricket art. BG-608 2 - Bag beetle art. BG-609 3 2 Clutch art. BG-791 1 - Shoulder bag art. BG-804 2 - Bucket bag art. BG-802 2 2 1 Clutch art. BG-693 MOOD INDIGO 1 - Bucket bag art. BG-846 2 - Messenger art. BG-847 2 1 1