Communication Media and Advertising

COMMUNICATION, MEDIA AND ADVERTISING
1st Cycle Degree
(3 years – 180 credits)
Faculty of Communication, Public Relations and Advertising
The primary objective of this Degree is to offer the students a basic knowledge of the technical, socio-cultural, organisational and
institutional characteristics for the main communication media and their target audience. The Degree will provide communication,
linguistic and computer skills, but will also teach how to update one’s professional and social abilities each time. Students will develop
the ability to analyse the subjects related to communication, media, technologies and contemporary mass medial language. They will
then have the basic skills to deal with the communication needs of private businesses and public administration, and to organize
cultural and entertaining events.
Career possibilities:
Graduates will be able to work in any sector of the culture industry, both as creative and commercial managers: publishing, journalism,
cinema, radio, television, new media and advertising.
COMUNICAZIONE, MEDIA E PUBBLICITA'
I ANNO
Introduzione ai media e sociologia dei processi
culturali
Economia politica
Teoria e Tecniche della Comunicazione
Pubblica
Information and Communication Technology
Creatività e comunicazione pubblicitaria
Linguaggi del cinema e della TV
Semiotica
Professional English I
II ANNO
Storia contemporanea
Tecnica e generi della fiction radiotelevisiva
Storia ed estetica del cinema
Psicologia della comunicazione audiovisiva
Metodologia e tecnica della ricerca sociale
Professional English II
Crediti/
COMMUNICATION, MEDIA AND ADVERTISING
Credits
9
6
6
6
6
6
1st YEAR
Introduction To The Media And Sociology Of
Cultural Processes
Political Economics
Institutional Communication: theory and
techniques
Information & Communication Technology
Creativity And Advertising Communication
Cinema And Tv Languages
Semiotics
Professional English I
6
6
9
6
9
6
2nd YEAR
Contemporary History
Techniques And Genres Of Radio And Tv Serials
Cinema: History And Aesthetics
Psychology Of Audiovisual Communication
Social Research – Methodology And Techniques
Professional English II
9
9
Seconda lingua straniera: Geografie e Culture
Attività formative a scelta*
6
12
Second Foreign Language: Geography and Culture
Elective Courses*
III ANNO
Lo spettacolo nella società multimediale
Letteratura e altri linguaggi
12
12
3rd YEAR
Performing Arts In The Multimedia Society
Literature and Other Languages
Mass media, new media e società delle reti
12
Mass Media, New Media And Net Societies
Teoria e tecniche del linguaggio giornalistico
Professional English III
Attività formative a scelta*
Prova finale
9
6
6
6
Journalism And Language: Theory And Techniques
Professional English III
Elective Courses*
Final Project
*ATTIVITA' FORMATIVE A SCELTA*-Gli studenti
devono acquisire complessivamente nell'arco dei tre
anni 15 CFU da Attività Formative a scelta
ATTIVITA' FORMATIVE A SCELTA
* ELECTIVE COURSES - Students Shall Acquire A Total
Amount Of 15 ECTS Over The Three Years Of The
Degree Course
Crediti/
Credits
ELECTIVE COURSES
Laboratorio di advertising
6
Advertising Lab
Laboratorio di comunicazione radiofonica
Laboratorio di giornalismo
Storia di scrittura creativa
Organizzazione e gestione degli eventi
culturali e dello spettacolo
Semiotica dell'enigma
Storia del cinema italiano
6
6
6
Radio Communication Lab
Journalism Lab
Creative Writing Lab
Organisation And Management Of Cultural And
Performing Arts Events
Semiotics of the Enigma
History of the Italian Cinema
6
6
6