GLOBAL MARKET FORUM: FOCUS ON ITALY

GLOBAL MARKET FORUM: FOCUS ON ITALY
BookExpo 2011 – Monday, May 23, 2011
Jacob K. Javits Convention Center
Crystal Palace - Room 1E17
9:30 a.m.
Welcoming Remarks
children’s books, according to a recent survey of AIE, are
Speakers: Cevin Bryerman, Publishers Weekly
introduce the book fair as the launching platform for new
the best selling category in publishing. Roberta Chinni will
talent in illustration, publishing and audiovisuals, as well as the
9:30 a.m. – 10:00 a.m.
Publishing In Italy: An Overview
Speakers:
Marco Polillo, President of AIE –
Italian Publishers Association
Pasquale Bova, Trade Commissioner,
Italian Trade Commission
Tom Allen, President, AAP - Association
of American Publishers
A panoramic overview of publishing in Italy and today’s
challenges, including the impact of new technologies.
10:00 a.m. – 10:30 a.m.
Fiction: Italian Authors Bucking The Tide
Speakers:
Michael Reynolds, Europa Editions
Maria Leonardi, nottetempo
Paolo Zaninoni, Rizzoli
Chad Post, University of Rochester, Three Percent
Moderator: Tina Jordan, AAP - Association of
American Publishers
Hot trends in Italy, where a great deal of fiction is in
translation, the majority in English; Italian author success
stories in the US and the new faces of Italian literature coming
across the pond.
10:30 a.m. – 11:00 a.m.
Children’s Books And The Bologna Children’s Book Fair
Speakers: Alfieri Lorenzon, AIE – Italian Publishers Association
Roberta Chinni,
Bologna Children’s Book Fair
Pietro Corraini, Corraini Edizioni
Andrea Dami, Dami International
Moderator: Stephen Barbara, Foundry Literary + Media
Known for their innovation and excellent design, Italian
top meeting point for the industry.
Andrea Dami and Pietro Corraini will discuss their companies’
different perspectives and philosophies. Both famous for their
illustrations, Dami focuses on the many beloved characters,
while Corraini collaborates with contemporary artists and
designers, resulting in unique formats.
11:00 a.m. – 11:45 a.m.
Art Hopping: Digital Technology Puts A New Spin On
Experiencing Italy’s Culture.
Speakers:
hOST: Antonio Scuderi, 24 ORE Cultura,
Alinari 24ORE (Gruppo 24 ORE)
Alessandro Furlan, Altair4 Multimedia
Luca De Michelis, Marsilio Editori/LOG607
Pasquale Bova, Trade Commissioner,
Italian Trade Commission
Innovations in technology are dramatically changing the way
we experience art. In the fields of Italian history and culture,
24 ORE Group is a driving force in the search for new
technologies and their applications, from e-learning to the
computerization of cultural assets in general.
Altair4 Multimedia fuses different methodologies to produce
3D archeological reconstructions. Its latest app is a window into
the past of ancient Rome. Marsilio’s Extended Art Catalogue
is a digital framework designed to be applied to the world
of art, which translates and reformulates all the contents of
exhibitions, museums and galleries into a digital key.
11:45 a.m. – 12:30 p.m.
Buying And Selling Rights: Italy And The US
Speakers: Claudia Mazzucco, Atlantyca
Michael Reynolds, Europa Editions
Fabio Del Giudice, Roma
Piu’ libri piu’ liberi
Marcello Bertinetti, White Star Edizioni
Maria Campbell, Maria B. Campbell
Associates
Patrick Nolan, Penguin Group (USA)
Moderator: Maurizia Rebola, IBF - International Book Forum Turin
Presentation of three case studies: White Star Edizioni,
Atlantyca and Europa Editions, illustrating the different
approaches to buying and selling rights. Maurizia Rebola
will discuss the IBF Rights Center within the Turin Book Fair,
which is the largest and most important Italian gathering of
publishing professionals. It is open also to the public and in the last
few years has dedicated a section to cater to the growing
needs of international rights sales. Fabio Del Giudice will
highlight the discoveries that can be found at the Rome book
fair catering to small and medium size publishers.
12:30 p.m. – 1:15 p.m.
Lunch Break
1:15 p.m. – 2:00 p.m.
Import – Export of Italian Books
Speakers: Barbara Casalini, Casalini libri
Sara Maria Chellini, Guerra Edizioni
Marco Ausenda, RCS
Dawn Bruno, U.S. Department of
Commerce
Moderator: Nicolas Mengin, MEP – Midwest
European Publications
Challenges and successes of importing and distributing Italian
books in the US: three case studies: Rizzoli, Guerra and Casalini.
2:00 p.m. – 2:45 p.m.
A New Era: Digital Publishing In Italy
Speakers:
Cristina Mussinelli, AIE, IDPF
Luca De Michelis, Marsilio Editori/LOG607
Riccardo Cavallero,
Arnoldo Mondadori Editore
Moderator: Rick Joyce, Constellation
An overview of today’s digital publishing in Italy within the
European theater, future challenges, trends by Cristina Mussinelli
and two case studies: Mondadori and Marsilio Editori / LOG607.
2:45 p.m. – 3:30 p.m.
The Arrow System. Rights Management In Mass
Digitization: A European Approach
Speakers: Piero Attanasio, AIE, mEDRA
Michael Healy, The Book Rights Registry
Moderator: Chris Kenneally,
Copyright Clearance Center
ARROW (Accessible Registries of Rights Information and Orphan
Works) is a system – developed by a European consortium
coordinated by AIE – to help libraries with the identification
of rights status and rights holders in digital library programs.
The system is based on a pro-active search of rights holders for
works eligible for inclusion in any digitization program, and
indirectly is a tool for the identification of orphan works, in
circumstances in which other relevant information may not
be available. Speakers will discuss the Arrow approach and
compare the US experience in the same field.
3:30 p.m. – 4:00 p.m.
Book Price Legislation And Commercial Practices: Europe
Vs. US. The Unexpected Strength Of The Italian Market In
A Downturn Economy.
Speakers: Stefano Mauri, Gruppo Editoriale
Mauri Spagnol
Ruediger Wischenbart, BookExpo America
The differences in price legislation between Italy and Europe
vs. the US and the repercussions affecting distribution,
marketing policies and sales.
Closing Remarks
Pasquale Bova, Trade Commissioner,
Italian Trade Commission