thursday may 13, 2010 – ibf area - IBF

THURSDAY MAY 13, 2010 – IBF AREA
10.30 am – COPENAGHEN Room
Film on the book: new frontiers of transmedia. Focus on the evolution of the French market.
Speakers: Claudio Papalia (Associazione F.E.R.T., IT), Massimo Arvat (Zenit Arti Audiovisive, IT), Enrica
Capra (Graffiti Doc, IT), Hilaire Multon (Délégation culturelle de Turin, French Embassy, FR), Joël Ronez
(ARTE France, FR), Sylvie Cann (Cherche-Midi, FR), Isabelle Fauvel (Initiative Film, FR), Gregory Messina
(Éditions Robert Laffont, FR).
Organized in collaboration with Associazione F.E.R.T., BIEF (Bureau international de l'édition française),
Cluster Doc/Factual Torino, il Polo di innovazione della creatività digitale, Délégation culturelle de Turin
(Ambasciata di Francia in Italia) e ICE – Istituto nazionale per il Commercio Estero
03.00 pm – COPENAGHEN Room
Italian publishing in the USA: how to face the market, what are the opportunities for the Italian
publishers.
Speakers: Marco Ausenda (RCS Libri, IT), Jonathan Burnham (Harper Collins, USA), Sandro Ferri (E/O;
Europa Editions, IT), Tina Jordan (The Association of American Publishers, USA), Anna Knutson (Maria B.
Campell Associates, USA), Patrick Nolan (Penguin Group, USA), Chad Post (Three Percent Press, USA),
Marco Vigevani (Marco Vigevani Agenzia Letteraria).
Chairman: Raffaele Cardone (publishing, marketing and communication consultant, journalist)
Organized by ICE – Italian Trade Commission, in collaboration with AIE – Association of the Italian
Publishers
FRIDAY MAY 14, 2010 – IBF AREA
10.30 am – COPENAGHEN Room
Fiction on the book: good books for good TV fiction.
Case studies of TV fiction presented by Wildside. Discussing about the modern approach to adaptation of the
FOX channels. Wildside is the film and TV production born from the association of Lorenzo Mieli, Mario
Gianani’s Offside and Saverio Costanzo, Fausto Brizzi and Marco Martani.
Speaker: Peppe Fiore (Wildside, IT)
11.45 am – COPENAGHEN Room
Captain Salgari, the force of imagination
Presentation of a documentary project based on the life of Emilio Salgari, directed by Marco Serrecchia,
coming out on 2011 for the 100th Anniversay of the death of the writer. A visual journey inside the writer’s
imagination. A short excerpt of the footage will be screened.
Speaker: Daniele di Gennaro (Minimum Fax Media, IT)
03.00 pm – COPENAGHEN Room
Film on the book: an author and director gives unrequested advices to publishers.
What are the best ideas for a successful adaptation?
Spekaer: Marco Ponti (screenplayer and director, IT)
04.30 pm – COPENAGHEN Room
Adapt-Lab: development, pitching and networking.
A project for a laboratory of incubation and development of film and TV adaptation based on Italian novels.
Speakers: Savina Neirotti, (Torino Film Lab, IT), Francesco Signor (IBF, IT), Isabelle Fauvel (Initiative Film,
FR), Luca Evangelisti (Incontri Cinematografici di Stresa, IT)
Organized in collaboration with ICE – Italian Trade Commission, Torino Film Lab and Incontri Cinematografici
di Stresa