Contest F4A press release - FLORIM・Ceramic tiles, slabs, large

PRESS RELEASE
LAUNCHINGTHEFIRSTPROJECTCONTESTS
EXHIB-IT! and PROJECT OF THE YEAR ‘15 are contests for professionals specialized in the field, coinciding with the
launchofthenewFlorim4Architects.comwebsite.Adirectfollow-uptotheattentionthecompanyhasalwaysdevoted
totheworldofarchitectureanddesign.Thesecontestsaimtorewardtheskillandcreativityofthosewhoknowhow
toexpressbeauty.
ThenewFlorim4Architectswebplatform,focussingonleadingplayersinprojectwork,isthestartingpointofthisFlorim
initiative. Through the ARCHI|CONTEST section of the website, the company will reward the most innovative ideas by
projectdesignersofallagesonaninternationalscale.
Twooriginalcontests,withtotalprizemoneyofEuro20,000,coincidewiththelaunchofthisnewspace,entirelydevoted
toprofessionalsspecialisedinthefield.
EXHIB-IT!intheheartofMilan,attheSaloneInternazionaledelMobile,willgivevoicetocreativitythroughcreativity.Just
as fabric is what conditions the value of a garment, so construction materials influence designer creativity, generating
emotions and amplifying perceptions. These are the feelings asking to be expressed through a temporary architectural
installation,designedtopresentaselectionofarchitecturalphotographs.
With the support of prominent partners, the contest aims to reward and give top visibility to those who successfully
presentalayout,usinganytechnologyandstylisticform,whichwillmostconvincetheprestigiousinternationaljury.
The winning project, as well as significant recognition, will be on display in the main showcases of the Florim Flagship
StoreinMilan,duringthenexteditionoftheSaloneInternazionaledelMobile.
PARTNERS
Florim (Fiorano Modenese), YAC (Bologna), University of Bologna (Bologna), Polidesign Consortium (Milan), UNL (Santa
Fè), New Academy of Fine Arts (Milan), Domus Academy (Milan), Artapp Magazine (Bergamo), National Council of
Architects,FuoriSalone(Milan),IntrapresaeGuggenheimCollectionandADIAssociationforIndustrialDesign.
WithPROJECTOFTHEYEAR‘15Florimintendstorewardarchitecturalandinteriordesignusingmaterialsbyitsbrands
(Floor Gres, Rex, Cerim, Casa dolce casa, Casamood and slim4/+). Projects at international level will be selected and
awarded,onthebasisoftheirabilitytocombineaestheticswithfunctionality,intheuseofporcelainstonewaresurfaces.
Again, the jury will assess works by designers of all ages. The best of these will be the highlight of the photographic
exhibition held in the temporary project winner section of EXHIB-IT! which will be inaugurated during the Salone del
Mobileweek.
Again,theworkcreatedbythewinnerofthecompetitionwillbeondisplayintheshowcasesoftheFlorimFlagshipStore
inForoBuonaparte14inMilan.
Allthoseinterestedinthecontestscanapplyfreeofchargefrom27Octoberonthe Florim4Architects.comweb site,
whereareavailableallinformationsabouttimingandmethodsofparticipation.
FioranoModenese,29October2015
Florim Ceramiche S.p.A.
contact Press Office
Sara Abbatecola | Silvia Alonzo
Tel. +39 0536 840111
[email protected] | [email protected] | [email protected]
Florim, led by Claudio Lucchese, son of the founder Mr. Giovanni Lucchese, holds a position of consolidated
leadership in the global ceramics industry, through unmistakable attention to research, innovation and corporate
social responsibility. The company is an international group with production units, trading companies or
partnerships in Europe, America and Asia and it has about 1,300 employees, compared with a consolidated
turnover in 2014 of about Euro 330 million. The Florim portfolio includes the following brands: Floor Gres, Rex,
Cerim, Casa dolce casa, Casamood, slim/4+ and Florim USA (the latter dedicated to the North American
market).