VERONAFIERE S.P.A.

VERONAFIERE S.P.A.
Origins and mission: The story of Veronafiere began 1898 with exhibition activities associated with
agriculture and horses originated by Verona City Council. The Ente Autonomo per le Fiere di Verona was
founded in 1930 and became Veronafiere SpA in 2016, thereby taking the legal status of an equity company.
Today, Veronafiere is the leading direct organiser of exhibitions in Italy, second in terms of profitability and
at the top in Europe, thanks to more than 100 years of experience in the sector and its strategic geographical
position at the heart of Europe's main inter-modal routes.
Veronafiere's mission is to be a platform for the international promotion of the country's industrial system
and excellence Made in Italy by providing facilities and high added-value services to its clients - visitors and
exhibitors alike. Veronafiere oversees strategic world markets - both consolidated and emerging - through a
network of 60 delegates, a specifically founded company (Veronafiere do Brasil), a permanent Office in
Shanghai and one in Cairo, as well as its own international events covering the United States, Brazil, Russia,
China, North Africa, the Middle East and Australia.
President: Maurizio Danese
Vice-Presidents: Claudio Valente (Deputy President) and Guidalberto di Canossa
Members of the Board of Directors: Maurizio Danese, Claudio Valente, Guidalberto di Canossa, Barbara
Blasevich and Marino Breganze
CEO & Director General: Giovanni Mantovani
Deputy Director General: Mario Rossini
Equity holdings: Verona City Council (37.04%), Cariverona Foundation (22.59%), Verona Chamber of
Commerce (12.18%), Banca Popolare di Vicenza (6.62%), Società Cattolica di Assicurazione Soc. Coop (6.64%),
Banca Popolare Verona – B.S.G.S.P. (6.57%), Veneto Agricoltura (5.05%), Province of Verona (1.31%), Intesa
San Paolo Spa (1.01%), Banca Veronese CC di Concamarise (0.66%), Immobiliare Magazzini Srl (0.18%) and
Veneto Region (0.15%).
Subsidiaries and equity holdings: Veronafiere Servizi Spa (51%), Piemmeti Spa (90%), Tandem
Communication Srl (100%), Veronafiere do Brasil (50,9%), Metef Srl (50%), Médinit Srl (51%) and Designwine
Srl (27,8%).
Operating segments and business areas: Veronafiere is a leader in the agriculture and agro-food sector,
holding the 45% of Italian trade fairs in these two fields. Over the years it has developed new areas of interest
such as the building industry, constructions transport, automotive, furnishing, sport and tourism, without
forgetting university and professional training. More than 87% of Veronafiere's turnover is generated by its
owned and directly organised exhibitions.
Association Memberships: Veronafiere is a member of UFI-The Global Association of the Exhibition Industry
(the international union representing organisers and exhibition centres) of which Giovanni Mantovani is First
Vice President of the European Chapter, EMECA-European Major Exhibition Centres Association (association
of the most important European exhibition centres) and AEFI - Italian Association of Exhibition Centres.
VeronaFiere also belongs to FKM-Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen
(company for the certification of exhibition data set up by German exhibition centres) and EURASCO (the
European Federation of Agricultural Exhibition and Show Organisers).
Veronafiere, finally, through its CEO Giovanni Mantovani, also sits on the board of the Italian-Egyptian
Business Council, which wasfounded in 2006 to develop trading relationships between the two
Mediterranean countries.
The Exhibition System in Italy: according to the 2014 Report of the Italian Exhibition and Show Association
(AEFI), the main Italian international exhibitions generate turnover of 60 billion euros for companies and 50%
of total Made in Italy exports. The “exhibition” tool is the only means of promotion on markets for three
industrial companies out of four and for 75.3% of small and medium-sized enterprises in the country.
VERONAFIERE DATA - 2015
Final turnover - Veronafiere SpA parent company: 75.6 million euros
Veronafiere Group final turnover (Veronafiere, Piemmeti Spa, Veronafiere do Brasil, Veronafiere Servizi,
Médinit Srl): 89.5 million euros
Allied trade generated in the Verona-Veneto system: 1.1 billion euros (study by Cermes Observatory,
Bocconi University)
Number of employees: 131
Number of trade fairs and events: 61, of which 42 organized in Italy and 19 abroad in 12 countries
Number of visitors: 1,211,000
Number of exhibitors: 13,017
Net exhibition area sold: 726,496 square meters
EXHIBITION CENTRE FACILITIES
Number of halls: 13
Number of gates: 7
Total area: 309,000 square meters
Indoor exhibition area: 152,000 square meters
Outside exhibition area: 157,000 square meters
Maximum number of car parking places: 10,300
EUROPA AND ARENA CONGRESS CENTRES
The Veronafiere Congress Centre is among the top conference sites in North East Italy, thanks to its facilities
and Verona's favourable location served by efficient motorway, airport and railway links. Services include
teleconferencing audio-video media, simultaneous translation support and Wi-Fi connection: an ideal
location for meetings, conferences and events.
Number of Halls: 8, with capacities from 30 to 600 seats (Verdi Auditorium).
Total number of places: 1,400, with the possibility of setting up an additional Plenary Hall with 1,200 seats.
Number of congresses in 2015: 370
Number of operators attending conferences in 2015: 65,000
A "sustainable" trade fair: VeronaFiere has implemented an increasingly virtuous and sustainable operating
model in environmental terms. It was the first exhibition centre in Italy to receive ISO 50001 certification
and have eco-certified aluminium and fabric fittings that are 100% recyclable. It also generates clean energy
from more than 2 thousand square metres of solar panels installed on the roofs of the exhibition halls and is
among the top exhibition centres in Europe for recycling waste arising during events, with a quota in excess
of 70% of total.