Yahoo search
Transcript
Yahoo search
Tor Crockatt Product Marketing Director Bing Ads The Evolution of Bing @ IAB Italy, December 2013 Microsoft Confidential Today’s discussion The Evolution of Bing Bing Ads Update Bing Demo Microsoft Confidential Microsoft Confidential 4 Microsoft Confidential Context Preferences, peers Where and why Microsoft Confidential How and where do you ask? 6 Habit & history Understanding Search has to take a new road… Microsoft Confidential Microsoft Confidential Delivering differentiated user experiences Building an “intelligent fabric” Microsoft Confidential Web Device Apps Cloud Microsoft Confidential Today’s discussion The Evolution of Bing Bing Ads Update Bing Demo Audience 76M monthly searches & 6.7M unique searchers in Italy1 1comScore Global 33 targetable countries 13 in Europe More ad formats 3 new ad products in Italy in 2013 +20% clicks2 qSearch, June 2013. Bing and Yahoo include Microsoft and Yahoo search sites Internal data Yahoo Bing Network Italy (including partner network) November 2013 vs. 2012 3Kantar Smartphone OS Sales Share (%) December 2013 2 Mobile Windows phone 16.1% share3 Full device targeting Yahoo Bing Network grows clicks whilst maintaining low prices The Eurozone +88% Clicks Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded. Doubles the size of your mainline ad Bing Ads UI, Bing Ads Editor & API Enter up to ten sitelink extensions per ad group Measure using detailed Sitelink-level reporting Multiple Locations in the same Ad Users can click on Directions to go to Yahoo! Maps or Bing Maps Mock-Up Populates destination Automatically populates origin for smartphone users* and calculates the route All clicks on Directions are billable and cost the same as clicks on the title *Assuming 1Based on internal data, Bing & Yahoo US, October 2012 users have opted into ‘use my location’ Click to Call for Smartphones • Location extensions on smartphones are now clickable to trigger a call • Charged as a normal text click • Encourages call volumes Browser Calling with Skype • • • • Available now in All Markets 1 Source: BIA/Kelsey (2012) Call-Based Ads: Eliminating the Unknown From Advertising Freephone provisioned numbers through Skype Skype based browser calling for users Full call tracking analytics Charged as a normal text click in browser and on smartphones. UK & US live (Italy TBD) Bing Ads in Windows 8.1 Smart Search Web previews provide useful information for consumers & branding benefits for advertisers Same Ad Creative as Bing Ads Bing Ads extensions supported & highly recommended “Land Rover” Hero Ads combine user intent, branding and task completion Microsoft Confidential Maria Carelli Product Manager, Bing Bing Demo @ IAB Italy, December 2013 Microsoft Confidential