domestici e non, ma di raccontare alcuni dei tanti

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domestici e non, ma di raccontare alcuni dei tanti casi
emozionanti che vedono protagoniste queste creature
senzienti entrate nel nostro quotidiano con un ruolo
affettivo sempre più importante.”.
Per coinvolgere un numero crescente di bambini generando un virtuoso effetto imitativo, Bau Boys è stato concepito fin dall’inizio come un programma multimediale:
oltre al sito del programma www.bauboys.tv, si segnala
una presenza convinta e allargata su internet, social
network e blog, nonché il collegamento con tutte le
realtà pubbliche e private, istituzionali e non, che nel
nostro Paese si occupano di animali.
Vitakraft ha deciso di credere nelle potenzialità di Bau
Boys e di sponsorizzare questa serie tv per tutte le puntate attraverso una telepromozione, in quanto la trasmissione risulta essere in perfetta sintonia con i valori,
la mission e la filosofia aziendale: amore e benessere
per gli animali, qualità dei prodotti, imparare dalla
natura e rispettarla e, infine innovazione continua.
I Bau Boys con le loro avventure e Vitakraft vi aspettano
da domenica 18 settembre alle ore 19 su Italia 1. OLTRE LA TV. Bau Boys organizza anche una serie di
eventi sul territorio da allestire in parchi, centri commerciali e petshop. Per ospitare Bau Boys nel vostro spazio
scrivete a [email protected].
BEYOND TV. Bau Boys also organizes events in Italy,
which can be held in parks, shopping centres and specialized shops. In order to host Bau Boys, please write to [email protected]
PET WORLD
VITAKRAFT ON TV WITH BAU BOYS
Following the slogan “Born from love for pets”, Vitakraft is the partner and
sponsor of the new show broadcast on one of the main TV channels starting
on September 18th at 7 pm.
According to many people, Bau Boys is going to become one of the most successful TV shows of the year.
It is a brand new show, a modern and smart format dealing with the adventure of a team of brave kids, Bau Boys, looking for good deeds in order to
help pets in trouble, to cause a feeling of positive imitation and to interact
with the audience.
A team of kids, nature and attention for pets are the main ingredients of the
show. That is why Vitakraft, following its philosophy aiming at the pet's wellbeing, decided to support and to believe in Bau Boys.
What will the programme be about? The answer is easy: just like a paramilitary unit, Bau Boys meet at headquarters to share the mission they will pursue in Italy, in order to help save pets.
There is the story about horses and pet therapy with prisoners from Bollate
prison. There is the story about little wheels working as prosthesis, in order
to improve the life of several impaired pets. There are also training sessions,
which will teach children how to interact with cats, dogs, birds and other
pets, who are increasingly present in Italian families.
Marco Berry is the leader of Bau Boys team, which includes: Picchio (woodpecker), clever and sensitive; Falco (Hawk), the beautiful and smart young
leader; Doc, the curious and clever geek; Pulce (flea), the only girl allowed
in the team. Bau, the mascot dog, completes the team.
The team, but also children at home, will be asked to do the right thing,
helping pets in troubles.
It is an important chance to learn how to live.
The show is a pleasant and funny way to tell touching stories, which have
been reconstructed in some cases and live-recorded in other cases.
The TV show has been developed for Italia 1 TV channel (Mediaset channel
for the young) by Barter TV: Bau Boys is different from the other shows of the
sector. “The idea”, explains Maurizio Monti, Barter GD, “is not to imitate
other TV shows on pets: we want to tell some of the amazing stories starring
these animals, who have become increasingly important for us”.
In order to involve a growing number of children and causing a positive imitation effect, Bau Boys has been developed as a multimedia programme.
Besides the website www.bauboys.tv, the show features a broad presence
on the internet, social network, blog, events, and connections with all the
private and public associations dealing with pets.
Vitakraft decided to believe in the potential of Bau Boys, and to sponsor the
TV show through commercials, since the show is in line with the values, mission and company's philosophy: love and well-being for pets, product quality, learning from nature and respect it, constant innovation.
Bau Boys and their adventure and Vitakraft will be on show starting Sunday
18th September at 7 pm. on Italia 1.