URBACT Creative SpIN

Bologna
Italy
26th – 30th
March 2014
URBACT Creative SpIN
4th Transnational Meeting
Programme
with information,
events, news
and insights
Wednesday 26th March
VENUE:
Tourist Bus Stop
Piazza Malpighi
10.30 am
Meeting point
VENUE:
Fabbrica e Museo Ducati
via Antonio Cavalieri Ducati 3
11.00 am – 1.30 pm
Study Visit: Ducati museum, factory
and laboratory Fisica in Moto
The Ducati Museum and factory
The world’s most attractive motorcycles
are the result of a deep commitment to
racing competitions; they are the purest
expression of refined skill, unmistakable
design and above all, a great passion for
bikes. Ducati is proud to represent Italian
industry - the essence of Italian style shows
through the design of each bike. Sinuous,
seductive and flexible lines with
a permanent, timeless quality:
Superbike, Monster, Streetfighter,
Hypermotard, Multistrada and the new
Diavel. The Desmodromic valve control
system, the steel tubular Trellis frame,
the L-Twin engine and the unmistakable
sound of the power unit – these are the
distinguishing features that underline the
uniqueness of a Ducati. The story of the
Ducati dream, which began in Bologna in
1926, is recounted at the Ducati Museum.
Here the stories of legendary bikes and
riders are told and a pure passion
for performance and excellence
permeates the air.
A passion that travels fast, opening
new roads and creating history.
Fisica in moto - The bridge between
school and businesses
Fisica in Moto (physics on motorcycles),
located at the historical Ducati factory in
Borgo Panigale, is the interactive didactic
physics laboratory dedicated specifically
to high school students. The purpose
of the laboratory is to build a bridge
between schools and businesses through
the experience of science and technology
museums. Specifically designed and custombuilt interactive machines will be used
inside the laboratory to demonstrate the
principles of physics that students learn at
school, as well as phsyics’ relationship with
a Ducati MotoGP bike. The whole course has
been developed with the collaboration of
the professors from Bologna’s Malpighi high
school and university lecturers.
VENUE:
Children’s Book Fair
Sala Melodia, Centro Servizi, Blocco B
Piazza della Costituzione 6
2.00 pm - 2.30 pm
LUNCH BREAK
2.30 am – 4.00 pm
Special Event: The publishing sector
and the creative spillover
A discussion with Philippe Kern and Carlo
Gallucci, Emilio Varrà, Piero Di Domenico.
4.00 pm – 6.30 pm
Study Visit: Children’s Book Fair
and ExpoPixel
Children’s Book Fair
The Bologna Children’s Book Fair is the
most important international event
dedicated to the children’s publishing and
multimedia industry. In Bologna authors,
illustrators, literary agents, licensors and
licensees, packagers, distributors, printers,
booksellers, and librarians meet to sell
and buy copyright, find the very best
of children’s publishing and multimedia
production, A full programme of events is
in store for attendees: meetings, debates
and lectures, an awards ceremony, the
inauguration of the illustrators’ exhibit, as
well as interesting engagements in the Fair
district and downtown are all on the agenda.
ExpoPixel – Digital etertainment
exhibition & conference
What’s the creative potential of the new
digital media? Which technologies and
software are available for producing and
distributing digital content? What are the
latest innovations in communication and
digital entertainment? What opportunities
do new cross-media offer?
In answer to increasing market demand for
multi-platform interactive tools, ExpoPixel
is the first tradeshow to bring together
different sectors of communication and
digital entertainment.
VENUE:
Antico Cafè del Corso
Via Santo Stefano 33/a
7.30 pm – 9.00 pm
DINNER
VENUE:
Cappella Santa Maria dei carcerati
(Cappella Tremlett), Palazzo Re Enzo
Piazza Nettuno 1
9.30 pm - 10.00 pm
Special Event: Clorofilla - Inauguration
Clorofilla - interactive installation
“The existence on planet earth can be traced
back to a cycle of Energy. Light as a primary
source, feeds the plant world because of
photosynthesis. In the transformation
of its stages of existence, the plant
represents what future men’ feeding
requires. Clorofilla wants to simulate this
cycle through a digital representation of the
relationship between light / plant world. The
viewer, pointing a light source toward a plant,
will become an active part of the birth and
the death of this life cycle.”
The viewer, by directing a light (torch phone,
lighter or otherwise) toward a plant in the
installation, activates a light detection
procedure (on/off) that creates a digital tree.
The tree is designed on L -System
grammars, for the generation of real
botanical forms and its growth is due to
irradiation of the particles themselves.
At the interruption of the light beam, the
particles disappear and the system shuts
down slowly.
Cappella Santa Maria dei Carcerati
Palazzo Re Enzo
Cappella Santa Maria dei Carcerati (Chapel
of Saint Mary of Prisoners), built in 1371,
was the place in which to receive spiritual
comfort for those who were imprisoned in
the nearby Palazzo del Capitano.
In 2003, the British artist David Tremlett
(1945 - present) has realized one of his wall
drawings, entitled “A New Light”, combining
the art of the past with the current
abstraction.
Thursday 27 th March
VENUE:
Piazza Nettuno 1
9.15 am
Meeting point
VENUE:
Cappella Farnese,
Palazzo d’Accursio
Piazza Maggiore, 6
9.30 am – 10.30 am
Welcome in Bologna
9.30 am – 9.45 am
Welcome Speech
Virginio Merola (Mayor of Bologna)
9.45 am – 10.10 am
Knowledge transfer as a tool
for development
Patrizio Bianchi (Deputy Mayor to Education,
Training, University, Reserch and Labour,
Region Emilia-Romagna)
10.10 am – 10.30 am
Industrial development in the capital
of culture
Ivano Dionigi (Dean of University of Bologna)
Sala and Cappella Farnese
Palazzo d’Accursio
Sala Farnese is located on the second floor and
it was built as it is today in 1665 by Cardinal
Girolamo Farnese. It was formerly called
the “control room” probably because in the
adjoining Cappella del Legato (now Cappella
Farnese) Charles V of the Holy Roman Empire
was crowned King of Italy with the Iron Crown
in 1530. The frescoes of the Cappella Farnese
are by Prospero Fontana in 1562 while the
decorations of Sala Farnese portray the
vicissitudes of the city from the Middle Ages
to the seventeenth century. The large painting
on the wall immediately to the right of the
entrance of the hall portrays the vicissitudes
of the city of Bologna of the time under the
French domination. It depicts the extravagant
ceremony that the sovereigns of France (later
imitated by the kings of England and Hungary)
used to host at court, in the presence of the
highest ecclesiastical and aristocratic circles.
During these celebrations they claimed to
exercise their miraculous powers by laying their
hands on the neck of the people affected by
the so-called “sore neck” (French for “marcou”),
a form of purulent tuberculosis which in the
long centuries of the Middle Ages frequently
affected people of any social condition.
The fresco depicts King Francis I of France,
visiting Bologna, on 15th December, 1515, while
he touches the scrofulae of a group of Italian
subjects. The healing power of the kings of
England and France, known to history as “the
touch of scrofula”, came from an insistent
propaganda of secular and ecclesiastical court
reporters. To gain the favor of their sovereigns,
they argued in their writings, making use of
their wise science, that the holders of temporal
power had received the power to heal the disease
directly from God since the earliest times.
VENUE:
Laganà, Piazza Coperta,
Biblioteca Salaborsa
Piazza Nettuno 3
10.30 am – 10.55 am
COFFEE BREAK
Biblioteca Sala Borsa
Biblioteca Sala Borsa (Sala Borsa Library),
which opened in December 2001, is a
fascinating cultural and multimedia space
inside Palazzo d’Accursio, the “quasi castle “,
and ancient home of the Municipality of the city.
Under the crystal of the covered square,
you can admire the ancient excavations and
sedimentation of the various civilizations
thus reviving centuries of history: from
the earliest settlements of huts of the
Villanovan culture of the seventh century
BC, to the Etruscan Felsina and the Roman
Bononia founded in 189 BC.
In 1568, Ulisse Aldrovandi transformed
this place into Botanic Gardens with beds
of geometric shapes and taking care of the
cultivation of medicinal herbs of medieval
classification. Considered essential for any
good pharmacopoeia for about 50 years,
they enriched the Botanic Gardens together
with exotic species from India, Africa and
the Americas: a true natural laboratory for
experiments, which contributed to the birth
of modern botany.
In 1587, Francesco Morandi, said “Terribilia “ ,
on top of the tank for watering built a lovely
Corinthian niche, transferred later in 1886
in the courtyard of the Art Gallery during
the construction of the future Sala Borsa
(a replica of the work is visible today in the
well courtyard of Palazzo d’Accursio).
In 1870, the City Council determined to
allocate the part of the garden bordering
the side of the square of the Neptune to the
building of a semi-circular structure, and
to use this part as a center of the town’s
economic and social life. Entrepreneurs
in Bologna, members of the organizing
committee of that drafted the new Sala
Borsa’s project, intended to build in place
of the garden, the courtyard and the tank,
a new building for the trading of the stock
exchange, market operations and trade.
The initiative also aimed to regulate the
consolidated use of public spaces and
discourage the habit of traders from
Bologna to bargain outdoors in Mercato di
Mezzo and across Piazza Maggiore. That is
why the Apostolic Palace, five centuries old,
was demolished to make way for the iron
structure of the Sala Borsa, most admired
and innovative. Between 1883-1886, the
pavilion was built of cast iron and glass that
still keeps the original structure in a basilica
with a large central body illuminated by
a skylight. The use of iron in the realization
of the decorative parts was a genius and a
slight premonition of the Art Nouveau style,
readily identifiable in the small rosettes
decorations.
After World War II and until the 60s,
the covered square is transformed into
a modern indoor sports arena, hosting
basketball games, and even boxing matches.
Animated during the day by normal business
operations, the place was cleaned in the
evening and baskets were assembled for
team training. On match days the side
galleries are filled with fans and the covered
square becomes a real den of lions. Inside
the Torrione del Canton dei Fiori, an ancient
fortress on the north side of the building,
the first and perhaps only Theatre of
Puppets, the famous “Teatrén di buratén”,
was inaugurated in 1976, with Demetrius
Presini as director .
Later the building became the seat of the
administrative offices of the Municipality
of Bologna, allocating the covered square
to a cultural function.
VENUE:
Lapidario
del Museo Civico Medievale
Via Manzoni 4
11.00 am – 12.20 am
“Breaking the silos”
Collegio Superiore Model
Chair: Mauro Felicori (Head of the Economic
Development and City Promotion Department –
Municipality of Bologna)
11.00 am – 11.10 am
The interdisciplinary course to break
down silos of knowledge
Luca Ciotti (Dean of the Collegio Superiore)
11.10 am – 11.30 am
Program and life at Collegio Superiore
Angela Velkova (Student of the Collegio Superiore)
11.20 am – 11.30 am
My life after the Collegio Superiore
Paolo Bailo (President of the Alumni Association of
the Collegio Superiore)
11.30 am – 12.20 pm
Informal network meeting
with the students - speed dating
The Collegio Superiore
University of Bologna
The Collegio Superiore was established
in 1998 as the School of excellence of the
University of Bologna. The Collegio offers
advanced and interdisciplinary education
selecting particularly motivated students
of any program of the University of
Bologna. The admission to the Collegio is
based on merit and equal opportunities.
Once admitted students are required to
maintain a high level of performance both
in University courses and extracurricula
activities.
The training offered by the Collegio
Superiore is demonstrated by the
educational and professional success:
gratuated students get scholarships, doctoral
and research grants in the most prestigious
universities or work in the most important
national and international companies. The
Collegio is accessed only through competition
and distinguishes two areas:
- Humanistic and economics area (Economics,
Law, Literature and Philosophy, Foreign
Languages and Literature, Psychology,
Education, Politics, Statistics)
- Technical-scientific area (Agriculture,
Architecture, Industrial Chemistry,
Pharmacy, Engineering, Medicine, Veterinary
Medicine, Conservation of Cultural Heritage,
Mathematical, Physical and Natural Sciences
and the School of Modern Languages for
Interpreters and Translators).
The lapidary section
Medieval Civic Museum
The lapidary section of the Medieval Civic
Museum – already set up in the second
courtyard of Palazzo Galvani – includes a
collection of different pieces, gathered after
renovations of churches and monuments,
excavations and demolitions, often as
donations.
In particular, they are epigraphs and stone
emblems, which constitute the core of
the collection, and were the the objects of
the first setting-up phase within the halls
corresponding to the stalls of Palazzo
Ghisilardi. There are also architectural
elements: columns and capitals, including
a rare series from the early Middle Ages
made of selenite; terracotta and sandstone
decorative elements (frames, corbels,
ornaments, ferrules) collected thanks to
donation or purchase between 1920 and
1924; The collection can contribute to the
study of construction materials, particularly
to the history of cotto bolognese (a particular
terracotta of Bologna). The epigraphs are
grouped by topics: evidence of the work and of
various buildings; sepulchral inscriptions; the
city walls of Bologna; 16th and 17th century
epigraphs of various subjects; the emblems
without inscriptions are grouped on a single
wall, except the Della Rovere emblem.
The inscription of Ostiario Martino is the most
ancient funerary inscription and it is located
in the entrance hall.
The text of Aelia Laelia Crispis’ headstone is
an example of and hermetic and emblematic
culture, with a subtle playful element, that
was very popular among the 16th-century
educated circles of Bologna. The “Stone of
Bologna” had an extraordinary success also
among scholars and travellers of the time,
some even said that this object alone would
make the city famous. Many authors did
their utmost to naively decipher its “enigma”,
whereas the name of Aelia found its place in
encyclopedic dictionaries. Romanticism ignited
a new interest for the inscription and and
paved the way for its entrance in European
literature (Walter Scott, Gérard de Neval).
The headstone fortunately has survived
the 1943 bombings.
The Della Rovere emblem dates from the
first half of the sixteenth century. It is almost
certain that it must be viewed in relation to
the presence in Bologna of Pope Julius II, a
member of the Della Rovere family. The high
quality of the piece, which can be seen despite
the precarious state of conservation, suggests
that it was in relation to an important building
commission. The places with which it is
probably related could be the Fortress
of Porta Galliera or Palazzo Comunale.
The headstone has a copy made by
Senatore Achille Volta.
The Medieval Civic Museum
Since 1985 the Medieval Civic Museum has
been housed in the Palazzo Ghisilardi, one
of the most important buildings from the
period when Bologna was under the dominion
of the Bentivoglio family (1446 - 1506). The
objects in the museum come from several
important private collections that date as far
back as the seventeenth century, including the
encyclopedic collection of natural and artificial
wonders collected by the Marquis Ferdinando
Cospi, General Luigi Ferdinando Marsili’s
collection of weapons and other objects, and
the collection of the artist Pelagio Palagi.
The most important objects in the museum
provide a sense of Bolognese medieval life
and range from exemplars of high medieval
craftmanship of the seventh through ninth
centuries to the large statue of Boniface VIII
in gilded copper plate, wich was executed
by Manno Bandini da Siena (1301) to
commemorate the effort made by the pope
bring an end to the war between Bologna
and Ferrara.
Near the statue of Boniface VIII, is on display
large cope with Stories of the Life of Christ.
This is one of the most significant surviving
examples of opus anglicanum.
During the Middle Ages it was a common
practice in Bologna, as in other major
university cities, to dedicate sculpted
funerary monuments to the professors who
taught at the institution. The museum holds
a number of monumental tombs, many of
which portray the teacher as he lectures to
his students.
The museum’s collections is enriched by a
wide range of ivories from France and Italy,
precious glass from Murano, prized arms,
numerous and rare objects from the court
of the Bentivoglio family wich are significant
exemplars of refined fifteenth-century
Ferrarese craftsmanship. Much space in
the museum is given over to Renaissance
and Baroque bronze sculptures by artists
working in Bologna (the model for the
statue of Nettuno by Giambologna, Algardi’s
Saint Michael Archengel and Bernini’s bust
of Gregorio XV Ludovisi) and the art of
Bolognese illuminated books work, with
celebrated examples of choir books, statues
of the art guilds and liturgical books from the
thirteenth through sixteenth centuries.
VENUE:
Vecchia Scuola Bolognese
Via Galliera 11
12.30 pm - 1.00 pm
Study Visit: Vecchia Scuola Bolognese
1.00 pm – 2.00 pm
LUNCH
Vecchia Scuola Bolognese
Alessandra Spisni wants to promote the
culture of the ancient flavors of traditional
cuisine. The school identifies itself in a real
‘Lounge of Bolognese cuisine and culture’. The
“Vecchia Scuola Bolognese” is a special cooking
school which uses cooking as a driving force
to develop other skills. In the study visit the
following activities will be seen at work:
- A school group who will learn through the
cooking to know one of the main aspects of Italy
(food). The children’s activities are also designed
to develop skills such as being able to wait,
following the rules, being respectful towards
one’s peers, accepting advice and listening.
- The class of “professionals” who, coming from
a working past of different kinds, decided to
develop their skills in the art of cooking.
- A guide who will illustrate the team building
processes which this firm creates through
cooking classes and fun activities, hence
managing to break down barriers between
workers and to stimulate dialogue and
collaboration.
VENUE:
Atelier, Urban Center,
Biblioteca Salaborsa
Piazza Nettuno 3
2.00 pm – 4.15 pm
Creative SpIN Project LAPs
For Partner City Coordinators
and LSGs members
2.00 pm – 2.20 pm
WP 3: IMPACT ON LOCAL POLICIES
AND PRACTICES
Philippe Kern and Denise Barrett
Presentation about Local Action Plan
Philippe Kern
2.20 pm – 4.15 pm
Comparison of LAPs and discussion
10’ per City LAP using “De Bono hats”
4.15 pm – 4.45 pm
COFFEE BREAK
De Bono thinking hats metod
De Bono hats is a simple and effective system
that increases productivity. There are six
metaphorical hats and each defines a certain
type of thinking. You can put on or take off
one of these hats to indicate the type of
thinking you are using. This putting on and
taking off is essential, because it allows you to
switch from one type of thinking to another.
The principle behind that method is parallel
thinking, which ensures that all the people in a
meeting are focused on and thinking about the
same subject at the same time. In this system,
thinking is divided into six categories with
each category identified with its own coloured
metaphorical ‘thinking hat’.
The White Hat: FACTS, calls for information
known or needed.”The facts, just the facts.”
The Green Hat: CREATIVITY, focuses on
alternatives and new ideas. It is an opportunity
to express new concepts and new perceptions
– using lateral thinking.
The Yellow Hat: BENEFITS, symbolizes
brightness and optimism. You can explore the
positives and probe for value and benefit.
The Black Hat: CAUTIONS, signifies caution and
critical thinking. Why something may notwork.
The Red Hat: FEELINGS, signifies feelings,
hunches and intuition - the place where
emotions are placed without explanation.
The Blue Hat: PROCESS, is used to manage the
thinking process. It ensures that the guidelines
are observed.
4.45 pm – 6.45 pm
Creative SpIN Project Management and
Administration Session
For Partner City Coordinators
(LSGs members attendance is optional)
4.45 pm – 5.30 pm
WP 1: Project Coordination
Philippe Kern and Denise Barrett
The URBACT Mid Term Review Exercise:
Self Assessment Analysis: Presentation of
Key Issues - Philippe
Group discussion and actions for the final
submission to URBACT (24-4-2014)
External Expertise Budget:
WP 4 Dissemination Plan - Options
WP 1 Mid Term Review - Options
WP 1 Lead Partner Thematic Expert - Options
5.30 pm – 6.00 pm
WP 2: Transnational Exchange
and Learning - Denise Barrett
Future Transnational Seminars:
Rotterdam Outline – Chantal Olffers
Kortrijk Outline - Frans Van Den Bossche
Site Visit Options – Philippe Kern and
Denise Barrett
6.00 pm – 6.15 pm
WP 4: Communication
and Dissemination - Denise Barrett
Update - Communications Budget Commission
Discussion (drawn from key issues identified
in the Semester 1&2 Progress Reports and
Mid Term Review Self Assessments)
6.15 pm – 6.30 pm
Questions & Answers
moderated by Philippe Kern
6.30 pm – 6.40 pm
Concluding Remarks
Denise Barrett
6.40 pm – 6.45 pm
Arrangements for the evening
Silvia Porretta
Urban Center
Urban Center Bologna is the centre of
communication with which the city of
Bologna presents, discusses and addresses its
territorial and urban transformations.
It is a space of information and dialogue, a
point of reference for the joint planning of
the future of Bologna, a laboratory of ideas.
All parties working together to shape the
face of the city - public institutions, citizens,
associations and representatives of economic
and social worlds- find here an opportunity of
mutual information and debate.
VENUE:
Urban Center,
Biblioteca Salaborsa
Piazza Nettuno 3
6.45 pm – 7.00 pm
Special Event: Ri///flux - Preview
Ri///flux
Ri///flux is a multimedia interactive
system allowing to create interactive
installation, digital scenography which
permit a partecipative captivation of the
users. Through gesture and movement the
users can dialogue with the surroundings,
producing visuals and sound designed on
specific needs of each installation.
Ri///flux has born sperimenting digital
technologies in the artistic and performative
field and its application can explore
different fields such as: dance, theatre,
education, fair, conferences, museum,
exhibition, sport and wellness.
VENUE:
Hotel I Portici
Viale dell’ Indipendenza 69
9.00 pm – 11.30 pm
LUNAR DINNER
Lunar Dinner
The Lunar Society of Birmingham was a
dinner club and informal learned society
of prominent figures in the Midlands
Enlightenment, including industrialists,
natural philosophers and intellectuals,
who met regularly between 1765 and 1813
in Birmingham, England. At first called
the Lunar Circle, “Lunar Society” became
the formal name by 1775. The name arose
because the society would meet during
the full moon, as the extra light made
the journey home easier and safer in the
absence of street lighting. The members
cheerfully referred to themselves as
“lunaticks”, a pun on lunatics.
The Lunar Society evolved through
various degrees of organisation over a
period of up to fifty years, but was only
ever an informal group. No constitution,
minutes, publications or membership lists
survive from any period, and evidence of
its existence and activities is found only
in the correspondence and notes of those
associated with it. Historians therefore
disagree on what qualifies as membership
of the Lunar Society, who can be considered
to have been members, and even when the
society can be said to have existed. Josiah
Wedgwood, for example, is described by
some commentators as being one of five
“principal members” of the society,while
others consider that he “cannot be
recognized as [a] full member” at all. Dates
given for the establishment of the society
range from “sometime before 1760” to
1775. Some historians argue that it had
ceased to exist by 1791; others that it
was still operating as late as 1813.
Despite this uncertainty, fourteen
individuals have been identified as
having verifiably attended Lunar Society
meetings regularly over a long period
during its most productive eras: these
are Matthew Boulton, Erasmus Darwin,
Thomas Day, Richard Lovell Edgeworth,
Samuel Galton, Jr., James Keir, Joseph
Priestley, William Small, Jonathan
Stokes, James Watt, Josiah Wedgwood,
John Whitehurst and William Withering.
The Lunar Society was meeting for Lunar
Dinner, where before each dish they
were debating about philosophy, arts,
science and commerce.
Eden Theatre - I Portici Hotel
The Eden Theatre, decorated with original
Liberty frescoes that follow the Belle
Epoque style, is the striking headquarters
of the I Portici Restaurant, awarded with
a Michelin Star in 2013. The theater, which
at the turn of 18th and 19th centuries
was the old café chantant Eden Kursaal,
described as “the temple of the variety in
Bologna” and hosted the performances
of the most famous vedettes at the time,
has been closed for decades and brought
back to its former glory thanks to the
restoration of Palazzo Maccaferri, home
to the I Portici Hotel.
Friday 28th March
VENUE: Piazza XX Settembre 2
10.15 am – 10.30 am
Television in the age of cultural industry
between local and global
Veronica Innocenti (Department of The Arts -
8.30 am
University of Bologna)
Meeting point
10.30 am – 10.45 am
Fashion: material culture for creativity
and economic development
VENUE:
Aula Magna,
Regione Emilia-Romagna
Viale Aldo Moro 30
9.00 am – 10.45 pm
Creative spillover for a local
development
A survey on the influence of arts on the
economic and industrial development
Open workshop on manufacturing, arts
and creative spillover.
9.00 am – 09.15 am
Smart specialization strategy and
creative industries
Silvano Bertini (Economic Development, Industrial
Research and Technology Innovation Department Emilia Romagna Region)
9.15 am – 9.30 am
From the creator to the creative:
building new identities in the CCIs era
Giorgia Boldrini (Economic Developement and City
Promotion Department - Municipality of Bologna)
9.30 am – 9.45 am
Design and self-production:
the paradigm of the maker
Elena Formia (Industrial Product Design,
Architecture Department - University of Bologna)
9.45 am – 10.00 am
Visible and invisible links between art
and everyday life
Walter Guadagnini (Department of Photography Accademy of Fine Arts of Bologna)
10.00 am – 10.15 am
Artworks, cultural value, material culture
Giacomo Manzoli (Department of The Arts University of Bologna)
Nicoletta Giusti
(Management Department - University of Bologna)
10.45 am – 11.30 am
COFFEE BREAK
Fair District and the towers
of Kenzo Tange
In 1972, the fairgrounds has been expanded
thanks to the renowned Japanese architect
Kenzo Tange, to whom we owe the complex
of skyscrapers, called the Fair District, home to
major offices among which the Regione building.
VENUE:
MAST - Via della Speranza 42
12.00 pm – 1.00 pm
Study Visit: MAST Foundation
MAST Foundation (Arts, Experience
and Technology)
MAST Foundation is an international cultural
and philanthropic institution that focuses
on art, technology and innovation. Looking
at new generations as the primary target,
MAST Foundation favours the development
of creativity and entrepreneurship also
cooperating with other institutions, in
order to support economic and social
growth. Within this perspective, MAST
builds a bridge between the Company and
the Community. The activities offered to
external visitors, as well as the services
dedicated to company employees, share the
same philosophy based on technology, art
and innovation. MAST Foundation favors
projects that leverage on identity, develop
new ideas, and create new links.
VENUE:
Il Biogustaio
Via Persicetana 98/b (Calderara di Reno)
1.30 pm – 2.30 pm
LUNCH
VENUE:
Lamborghini
Via Modena 10 (Sant’Agata Bolognese)
2.30 pm – 5.00 pm
Study Visit: Lamborghini
Lamborghini museum factory
Founded in 1963, Automobili Lamborghini is
headquartered in Sant’Agata Bolognese, in
the area of Bologna. There it manufactures
some of the world’s most sought-after super
sports cars. With the presentation of the
Huracán LP 610-4, Lamborghini offers a
new dimension in luxury super sports cars.
With 122 dealerships worldwide, Automobili
Lamborghini is building on a succession
of dynamic and elegant super sports cars
including the 350GT, Miura, Espada, Countach,
Diablo, Murciélago, Reventón Coupe, Reventón
Roadster, Aventador and Gallardo. Automobili
Lamborghini is committed to adapting its
economic and business goals to embrace the
concept of environmental protection and
the ongoing improvement of environmental
conditionsand energy efficiency. Automobili
Lamborghini is developing an integrated
strategy for environmental protection based
on innovation of processes and products.
This commitment includes the target of
reducing by 35 percent the CO2 emissions of
Lamborghini cars and become CO2 neutral
by 2015. In 2012, the inauguration of the new
building dedicated to developing prototypes
and pre-series cars is part of this commitment.
It is the first industrial building in Italy to be
certified in energy class A. The building will
be equipped with a photovoltaic system that
will cover the annual energy need, allowing
it to be CO2-neutral. This requirement will
become a standard for all new buildings
in the Lamborghini Headquarters. In 2011,
Lamborghini Park was also inaugurated, as
a part of the “Lamborghini for Biodiversity Research Project Forest Oaks”, which included
the planting of over 10,000 young oak trees
in an area of approximately 70,000 square
meters in the town of Sant’Agata Bolognese.
The installation of a 17,000 square meters
photovoltaic system guarantees a reduction
of 1,552 tons of CO2 per year. Automobili
Lamborghini is developing, implementing and
monitoring the best use of natural resources
and the protection of human health through
an Environmental Management System in
accordance with international standards UNI
EN ISO 14001 and EN ISO 50001. Last but
not least, Automobili Lamborghini is the first
car manufacturer in Italy to have obtained
ISO 50001 certification (October 2011),
which confirms the company’s commitment
to ongoing improvement of the energy
performance in all areas of activity.
VENUE:
Strada Maggiore 50/A
6.00 pm – 8.00 pm
Study Visit: Urban development and
support to creative firms: small cases in
Bologna - detailed program aside
VENUE:
Enoteca Italiana
Via Marsala 2
8.00 pm – 10.00 pm
DINNER and Regional wine tasting
Saturday 29th March
VENUE:
Piazza Santo Stefano 1
9.00 am – 11.00 pm
Study Visit: detailed program aside
VENUE:
Meloncello - Via Porrettana 1
11.45 am – 1.30 pm
Study Visit: San Luca Porticoes and
#unpassopersanluca - Porticoes
1.30 pm – 2.30 pm
LUNCH
2.30 pm – 15.30 pm
Study Visit: San Luca Porticoes and
#unpassopersanluca - Santuario
San Luca Porticos and
#unpassopersanluca
Territorial identity: when the communication
pass through the crowdfunding San Luca and
its porticos are one of the most loved symbols
from citizien and tourists. Why? Because
it is the symbol of the community and the
pride of Bologna. Women and men, in 1677,
transported the construction materials with a
long braid: from the walls of the city to Colle
della Guardia, brick by brick. Today, the portico
needs to be restored, but the work is too
massive... what to do?
In this study visit it will be possible to walk
under the arcades of St. Luke and follow
the guided tour organized specifically for
some donors of #unpassopersanluca,
the crowdfunding project run by GINGER.
Throughout the itinerary one of the founders
will tell how GINGER was born, the growth
and progress of the “bottom-up”fundraising
project: a great tool to awaken the pride of the
city, developing a sense of civic duty and raise
this monument as a World Heritage Site.
VENUE:
Oratorio di San Rocco
Via Monaldo Calari 4/2
9.15 pm – 11.00 pm
Study visit: Circolo della Musica 29th
concert season: appointment
dedicated to piano
Olaf John Laneri - Winner of 50th
international contest “Busoni”
Chopin: Sonata n. 2; 4 mazurche
Grieg: 4 Pezzi Lirici
Rachmaninoff: Sonata n. 2
Bologna City of Music: when musical
notes combine art and history
Bologna is not a city made for stop-and-go
tourism. It unveils itself gradually and keeps
its treasures hidden, sometimes even to its
citizen: small and guarded beauties that history
scattered all around the local area. This is why
the art and culture operators prefer to open
the less well known locations which do not fail
to amaze as the cultural activities.
The Oratory of San Rocco is dedicated to the
Patron Saint and healer of the plague-stricken. Inside you can see 11 invaluable frescos
painted by some pupils of Carracci from 1618
about saint’s life. The coffered ceiling, giving
illusion effects, was made be wellknown
artists, such as Canuti and Cavedoni. The
ones representing the Virtues, the city’s
patrons, the doctors of the Church and the
Evangelists are really remarkable.
In 2006 Bologna was appointed UNESCO
Creative City of Music: a prestigious recognition
that honours the city’s rich musical tradition
and also the very lively contemporary scene. In
Bologna music is part of the city’s identity and
is also the driving force behind the economic
development of the local area.
Sunday 30th March
VENUE:
Piazza Nettuno 1
9.00 pm – 11.00 pm
Study Visit: detailed program aside
VENUE:
MAMbo
Via Don Giovanni Minzoni 14
12.00 am – 1.30 pm
Study Visit:
MAMbo and the legacy
of Artefiera and Art City:
Bologna’s museum of contemporary art
and Rachel Whiteread’s Study for Room
Thanks to ART CITY (the off events of
Artefiera, one of the main national art fair),
MAMbo museum presents a selection of
Rachel Whiteread’s works ranging from 1991
to 2006 and two new drawings specially
made for this occasion which are exhibited in
the spaces of the Museo Morandi.
Known for her elegant and poetic sculptures
in resin and plaster, Rachel Whiteread
explores the architecture, the space, the
absence and the memory. With her creations,
the British artist is particularly close to the
Morandi’s work: like him she pays attention
to the intimate spaces and objects of
everyday life, emphasizing the negative and
revealing the gaps around them.
An example of agglomeration spillover
generated by Artefiera’s input.
Thanks to this study visit, it is also possible
to see with one’s own eyes the successful
regeneration and conversion process of
industrial buildings into the city’s museum of
contemporary art.
The transformation of the old municipality
bakery (built in 1915 by Mayor of Bologna
Francesco Zanardi, aimed at solving the
citizens of Bologna’s supply problems
during World War I and closed in 1935) in
the new home of MAMbo started in the
second half of the Nineties. The recovery
project took place with a special care to the
respect and enhancement of the existing
architectural features. The restoration,
conceived by Aldo Rossi, was commissioned
by the city of Bologna to Finanziaria Bologna
Metropolitana, with the help of Studio
Arassociati Milan.
Incredibol! winners during the meeting
The badges are unique and individually
hand-printed with a movable type system
by Anoninma Impressori.
The patterns of the tablecloths for the lunch
and coffee breaks on 26th and 27th March
were designed and executed by
ALL THE FRUIT.
Bottega di Narrazione Finzioni attends the
Children’s Book Fair, thanks to the presence
of Piero di Domenico, supervisor of the
section for comic books and video games for
school, and ExpoPixel on 26th March at 12
am for a creative marathon.
At Children’s Book Fair there are also
Otago - Cultural Services & Agency, Inuit,
Fruit, Ren Studio and MiniMess.tv.
.
At ExpoPixel there are G-COM and Grand
Tour 3.0 - Progetto Museum Reloaded.
The interactive installation Clorofilla has
been designed and built by WonderActive.
Ri///flux is a multimedia interactive system
presented on March 27 at the Urban Center.
During the LUNAR DINNER
you will see products by:
Saisei - Esercizidistile
Les Libellules
Italica Edizioni
Sfera Cubica
Youtool – design out of the box
D-hand
ELECKTRO-CHIC – Art you wear
FabLabBologna – Associazione MakeinBo
Harrier - Project & Design
Night Created Design
EffettoLeva
In other occasions, both formal and
informal, you will meet:
Smell Produzioni
Ciclostile Architettura
Comuni-Chiamo
EDGELAB S / space and form strategies
Tesla Consulting
Seiperdue
Indici Opponibili
Proget-art
Associazione Kilowatt
NEXT
SetUP
BO Film
Studio Azue
Progetto SGNAM
VicoloPagliaCorta
Manoteca
GINGER conducts the study visit St. Luca
Porticoes and #unpassopersanluca
GiovaniEvoluti
GiovaniEvoluti
eCOnsapevoli
eCOnsapevoli
GiovaniEvoluti
eCOnsapevoli