“Marketing your photographs”
Transcript
“Marketing your photographs”
“Marketing your photographs” Conferenza (29 marzo 2014) e portfolio reviews (30 marzo 2014) Zoe Whishaw Commercial Photography Consultant & Mentor www.zoewhishaw.com Based in London, Zoe Whishaw is an expert in the visual language of stills photography within commercial contexts. She provides creative & commercial direction, strategic advice & mentoring services for photographers, photo agencies & businesses. As an experienced Editor and Art Director she has spent many years analysing, developing and critiquing ideas and photography intended for commercial use across a broad spectrum of subject areas. Zoe developed and contributed to the success of leading media company, Getty Images, working for 17 years in senior creative and strategic positions, latterly as European Director of Photography. Since then she has been Creative Director at Image Source and Creative and Content Director at Gallery Stock. She devises workshops and seminars and speaks widely at conferences. As a mentor Zoe provides photographers at all stages in their career with guidance, coaching, support and strategies to leverage their skills in the generation of original and inspiring content that helps focus themselves and their work towards their intended audience. Working on a one-to-one she provides an insightful and objective view on bodies of work with the aim of helping photographers reach the next level in their career. • Identifying a consistent and cohesive personal visual style • Portfolio/website review and development • Creative direction: refining a vision, exploring new directions • Defining a target audience • Brainstorming ideas for personal project development • Editing/sequencing bodies of work • Stock Photography: how to make money from photography. What sells, what to shoot and how the business works • Zoe has judged international photography competitions including: • London Photo Festival 2013 • London+Acumen DIGNITY Photo Contest 2013 • Association of Photographers Awards 2011 • STA Travel Photography Competition 2010 • Wildlife Photographer of the Year 2005 • Association of Photographers Open Competition 2004 Zoe's clients include: Getty Images Magnum Photos Gallery Stock Image Source Ikon Images Bridgeman Art Library CEPIC - Centre Of The Picture Industry Photography Courses London World Photography Organisation London College of Communication Association of Photographers Cultura Ideas Tap WildPhotos Foto8 Westend61 Gallo Images Photofusion GLG Research Alliance Bernstein Ares Management Golden Gate Capital