2015 Press Kit EN

Transcript

2015 Press Kit EN

Milano Capitale del Design® 2015 - FuoriSalone, 13-19 April 2015
With the Patronage of
architecture
Cortile del 700
Annabel Karim Kassar
Architects and Interiors
with Hsc
Cortile della Farmacia
Daniel Libeskind and
Libeskind Design with Oikos
Cortile d’Onore
Audi Industrial Design
Audi
Antonio Citterio
Patricia Viel and Partners
with Gruppo Cosentino
Alessandro and Francesco
Mendini with Deborah Milano
Piuarch with Marazzi
Speech Tchoban & Kuznetsov
and Agniya Sterligova
with Velko 2000
Luca Trazzi with Veuve Clicquot
Steve Blatz and
Antonio Pio Saracino
with Marzorati Ronchetti,
Vetreria Bazzanese, Zordan
Bernard Khoury with Margraf
Valerio Maria Ferrari –
VMCF Atelier with Bioseutica
Hall Aula Magna
exhibition Utopia Concreta.
Padiglione Italia
Expo Milano 2015
curators Michele Molè
and Susanna Tradati,
Nemesi&Partners
with Italcementi Group
Model Padiglione Zero
with MILANO EXPO 2015
DESIGN
Cortile d’Onore
Philippe Starck with Tog
Raffaello Galiotto
with Marmomacc
and with Antolini, Budri,
Decormarmi, Intermac, Lithos
Design, Odone Angelo, Omag
Studio Azzurro
videoinstallation
Hall Aula Magna
Kengo Kuma & Associates
with Tjm Design - Kitchenhouse
Portali Scaloni d’Onore
Alessandro Michele
with Richard Ginori
Loggiato Ovest
exhibition
Designing China - Mood-Object
with Guangdong Huasong
Furniture Group
curator Yang Dongjiang
Portico Richini Portico San Nazaro
exhibition Energia Brasileira
Brazil S/A
curator
José Roberto Moreira do Valle
Press Office
Mac Stopa with Bolon
Università degli Studi di Milano via Festa del Perdono 7 13 April-24 May 2015
Orto Botanico di Brera via Fratelli Gabba 10 / via Brera 28, Milano 13 April-24 May 2015
AUDI CITY LAB via Montenapoleone 27, Milano 13 April-10 May 2015
During the FuoriSalone 2015 and Expo Milano 2015
INTERNI produces the Exhibition-Event ENERGY FOR CREATIVITY
in Milan from 13 April to 24 May 2015
The exhibition-event of INTERNI, reaching its 18th edition in 2015, is held in the settings
of the Università degli Studi of Milan, the Brera Orto Botanico and Audi City Lab.
The three locations of the Exhibition-Event correspond to three conceptual macroareas in which to interpret the theme ENERGY FOR CREATIVITY:
- the first, A Dream for Tomorrow. Looking to the Past to Invent the Future, at the
University, gathers projects on a domestic and urban scale, to interpret the near future
of cities;
- the second, The Garden of Wonders. A Journey Through Scents at the Orto
Botanico di Brera, a Be Open Foundation project, explores the possible synergies
between signature design and crafts firms that operate in the field of fragrances;
- the third, Mind Movers, at the Audi City Lab, is a gallery of projects, a laboratory
of ideas and encounters, where design and innovation become dialogue and a path
through future disciplines.
ENERGY FOR CREATIVITY develops the theme of Expo Milano 2015 – Energy for
Life - in terms of design, urban planning and architecture. INTERNI, in fact, for
the second consecutive year, joins forces with Expo Milano 2015 to celebrate the
international exposition that will bring the whole world to Milan.
If Expo Milano 2015 is an extraordinary platform from which to imagine the objectives
for a sustainable millennium, the ideas, solutions and projects proposed by INTERNI
in ENERGY FOR CREATIVITY set out to nourish the mind and creativity, addressing
the improvement of the living environment of individual urban communities and
the entire world population.
For this purpose, INTERNI has involved internationally renowned designers and
leading companies in the field of innovation and research to collaborate on the
creation of new ideas for the city of the future.
ENERGY FOR CREATIVITY offers a place of experimentation, expressed through the
creation of installations on different scales capable of activating disciplinary synergies;
in fact, alongside the display of models and prototypes, micro-architectures, indoor
and outdoor pavilions, luminous installations, and video projections, the event will
include exhibitions, performances, conferences and encounters.
Press Conference Energy for Creativity
13 April 2015, 2.30 pm at the Aula Magna, Università degli Studi di Milano
Press Conference The Garden of Wonders. A Journey through Scents
28 April 2015, 11 am at the Biblioteca Nazionale Braidense, via Brera 28, Milano
Opening Night Creative Capsule Concert for INTERNI, by Lorenzo Palmeri
13 April 2015, 8.30 pm at Cortile d’Onore, Università degli Studi di Milano
Hours Università degli Studi di Milano:
from 13 to 19 April open from 10 am to 12pm; from 20 April to 24 May from 10 am to 10 pm
Hours Orto Botanico di Brera:
from 13 to 19 April open from 10 am to 11 pm; from 20 April to 24 May from 10 am to 10 pm
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architecture
Cortile del 700
with Hsc
Cortile d’Onore
Audi
Antonio Citterio
with Velko 2000
Steve Blatz and
Hall Aula Magna
Padiglione Italia
Expo Milano 2015
Nemesi&Partners
DESIGN
Cortile d’Onore
Raffaello Galiotto
with Marmomacc
Studio Azzurro
videoinstallation
Hall Aula Magna
Alessandro Michele
with Richard Ginori
Loggiato Ovest
exhibition
Furniture Group
Brazil S/A
curator
Press Office
SHORT THEORETICAL PREAMBLE FOR INTERNI ENERGY FOR CREATIVITY 2015
What urban energies are expressed, year after year, in the micro-architectures of
INTERNI in Milan?
What has been the meaning of this sequence of exercises in micro-urbanism, over
the years?
And what do the projects we are making in 2015 have to say about the overly
strong theme of ENERGY FOR CREATIVITY?
They should express a heroic sense of the object linked to destiny, to grand
apocalyptic visions of human beings and a planet we absolutely have to save.
These concentrates of architecture should be communicators of messages,
expressions and demonstrations of certain theses, documents of humanity.
They will be present figures, i.e. highly visible aesthetic protagonists, connected
with history and anthropology.
Their languages will have to express new radical hypotheses of change, where
objects become symbols of commitment and responsibility, like icons laden with
spiritual references.
They will be prototype-objects, symbol-spaces, made by hand or with unusual
methods, to emphasize the contradictions and paradoxes of luxury and poverty.
They will be small, absurd monuments to the breakdown of typologies.
The will propose the idea of a hyper-techno but agricultural and tribal territory,
connected to the archaic myths of elementary survival and the union of ethnic
identities.
They will urge a pre-ecological utopia of society, representing hypotheses of other
worlds, sense and nonsense.
In 2015 INTERNI will bring a city to life, the city of ENERGY FOR CREATIVITY,
whose urban order will be a patchwork.
Walking through the mini-streets of this intense demonstrative micro-city, we
should seek and find the indicators of essential variants to the dominant system,
beyond unhealthy innovation.
Alessandro Mendini
Milan, September 2014
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architecture
Cortile del 700
with Hsc
Cortile d’Onore
Audi
Antonio Citterio
with Velko 2000
Steve Blatz and
Hall Aula Magna
Padiglione Italia
Expo Milano 2015
Nemesi&Partners
DESIGN
Cortile d’Onore
Raffaello Galiotto
with Marmomacc
Studio Azzurro
videoinstallation
Hall Aula Magna
Alessandro Michele
with Richard Ginori
Loggiato Ovest
exhibition
Furniture Group
Brazil S/A
curator
José Roberto Moreira do Valle Alessandro Mendini, from the Mostri collection, drawing no. 11 on vegetable
Press Office
cardboard, made with crayons, markers and colored pencils.
The collection contains 26 drawings.
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AUDI ITALIA
Audi, the premium brand in Volkswagen Group, expresses much of its long
history since 1909 in the four rings that form its logo, one each for Horch,
Wanderer, DKW and Audi, the four car-makers that established Auto Union AG
in 1932. Then, in 1949, the company became Auto Union GmbH, the precursor of
Audi as we know it today, representing a fundamental stage in the development of
the German marque, on a par with its acquisition by Volkswagen in the period
1964 to 1966.
Over the decades, Audi has progressively asserted itself as a car manufacturer
with a special focus on technology. Striking examples of technical innovation are
the all-wheel drive which has been a standard feature of Audi cars since the early
1980s, the modern TDI turbo-diesel engines introduced in the 1990s and Audi
Space Frame construction technology for aluminium car bodies.
The technological achievements embodied in the brand motto “Vorsprung durch
Technik“, and constant evolution towards the premium identity now embodied by
the brand, are reflected in success both on the race track - 13 wins at the Le Mans
24 Hours, the most recent last year with the new generation of the R18 e-tron
quattro, a revolutionary race car that combines diesel engine, hybrid system and
four wheel drive - and on international markets.
Today Audi is a global car manufacturer. In 2014 Audi sold cars 1,741,500 cars
worldwide. In Italy, the Brand with the four rings sold 49,948 cars last year,
maintaining the leadership in the premium segment with the market share of 3.67%
and an increase of 4.6% compared with 2013.
The presence of Audi at Fuorisalone of Milan underlines the aim of the Brand: to be
‘Vorsprung’, cutting-edge in every single aspect of design and to be main character
of an event in which art, culture and technology are mixed in a unique situation.
The activities of Fuorisalone, indeed, give the chance to Audi of showing to the
public, from a completely different point of view, the innovative materials and the
future shapes that will be shown in the next cars of the Brand of the four rings.
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IMMAGINI AUDI
The new Audi R8, unveiled at the Geneva Auto Show in March
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EXPO MILANO 2015
The Universal Exposition will be held in Italy this year, from 1 May to 31 October.
The theme of the event is “Feeding the Planet, Energy for Life”. Over 140 countries
will take part, including 53 that have built their own pavilions. For the first time
the Expo will not be a pure exhibition on human progress, but an opportunity
to generate a dialogue and cooperation to achieve shared strategies to improve
nutritional quality and sustainability in the production of food. The main
players will be the countries, each presenting their own experiences and possible
solutions.
The site chosen for Expo Milano 2015 is located in the metropolitan area, in a zone
to the northwest of the city. The Expo area is over one million square meters and
extends along two orthogonal axes, called the Cardo and the Decumanus. At the four
cardinal points the main iconic elements will be placed: the Mediterranean hill, the
Open Air Theater, the Lake Arena and the Expo Center. Along the Cardo (on an axis of
about 400 meters) the Italian participation will include exhibition spaces for excellent
regional foods, finding maximm expression in Palazzo Italia. The Decumanus (about
1.5 km) will be faced by the exhibition spaces of the other countries.
Another point of interest for visitors will be the Thematic Areas, created by Expo
2015: Padiglione Zero, curated by Davide Rampello with architecture by Michele
De Lucchi and staging by Giancarlo Basili, is the introductory space;
the Future Food District, curated by Carlo Ratti in collaboration with MIT
Cambridge, looks to the future of the chain of food production and consumption;
the Children’s Park, curated by Reggio Children, is an area set aside for kids;
the Park of Biodiversity, the result of the partnership between BolognaFiere and
Expo 2015 S.p.A. with the collaboration of the Ministry of Agricultural, Nutritional
and Forestry Policies, the Ministry of the Environment and Protection of the
Territory and the Sea, and FederBio.
The theme areas are completed by the exhibition curated by Germano Celant Arts
& Foods. Rituals from 1851, on the relationship between food and art, at the Milan
Triennale.
Expo Milano 2015 is the largest collective initiative on the themes of nutrition
every produced. Many intellectuals, architects and scientists contribute to make
the work happen. The legacy of Expo Milano 2015 is not intended to be material
but immaterial in nature, useful to help humankind live in a more aware way, in
a better world.
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From the top: the Lake Arena with, at the center, the Tree of Life; a view of the
Expo site, with an area of over one million square meters; the Decumanus (1.5 km),
faced by the pavilions of the participating countries.
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INTERNI, THE SECOND 60 YEARS
INTERNI, the Magazine of Interiors and Contemporary Design, celebrated its first 60
years in 2014, 60 years during which it has had the good fortune of sharing in the
fantastic and adventurous history of Italian furnishings and design. The magazine
has closely observed the growth of design nurtured by the intuitions and works of
brilliant, courageous men of culture, architects and designers and entrepreneurs.
INTERNI continues to be a attentive and up-to-date observatory on the world of
design, foregrounding and forecasting trends in design and architecture. Since
the first half of the 1990s the magazine has been part of the Periodicals of AME
Arnoldo Mondadori Editore, the most important Italian publishing group.
With issue 650 in April 2015 INTERNI has an updated editorial formula with new
graphic design and a structure enriched with columns and in-depth analysis,
especially in the section on design.
INTERNI 650,
April 2015
The monthly has developed over the years, under the guidance of Gilda
Bojardi, into a system of parallel publications that has transformed a monthly
magazine from an elite audience to a mass audience. Over six special decades,
INTERNI has grown up with design, which has spread and invaded all aspects of
everyday life; the magazine has made an increasing, more decisive commitment
to the communication of design culture on an international level, promoting
unprecedented creative alliances between designers, companies, cultural
exponents and design professionals in the widest sense of the term.
INTERNI’s activities also include the creation and coordination of events and
exhibitions, organized to encourage encounters between those who design and
those who produce. The themes of experimentation and the temporary installation
are addressed, in an effort to extend design culture to a wider audience, by
the events organized since the late 1990s during the FuoriSalone in Milan. The
FuoriSalone is a renowned urban phenomenon that enlivens the city of Milan during
the week of the Salone del Mobile, an initiative created precisely by INTERNI, back in
1990; today the magazine coordinates the communication of about 500 events.
After the launch of INTERNI publications in Russia (2011), Thailand (2014) and
China (2015), an expansion of the international editions is now planned.
Special volume
60 ANNI years INTERNI,
December 2014
INTERNI RUSSIA
from September 2011
INTERNI THAILAND
from October 2014
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INTERNI CHINA
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Milan and the FuoriSalone
The equation Design=Milan can help us to understand the phenomenon of the
FuoriSalone, an event that began thanks to an initiative of Interni in 1990, when the
September appointment with the Salone del Mobile was shifted to April and expanded,
in terms of cultural interest and experimentation, beyond the boundaries of the fairmarket, bringing design into the city in a festive, pervasive way. When you talk
about design in Italy, by one road or another you always end up in Milan.
This is why the FuoriSalone has developed on fertile ground in the city, in an
almost unstoppable way, occupying entire zones that for one week become
exhibition districts of great appeal for the whole world of design and its denizens.
With the passing of the years, the FuoriSalone has had an impact on the shape of
Milan, reinventing and updating several neighborhoods in a permanent way.
Design Week in April, on an international level, represents a unique happening that
apart from specific interest in design issues is perceived as a spectacular, popular
crossover. In this action that extends throughout the city, the FuoriSalone
occupies every possible space, from showrooms to institutional spaces,
museums to art galleries, all welcoming installations, objects, experimental
furnishings; from found spaces (garages, warehouses, abandoned factories) to
monumental sites occupied by temporary displays that become atypical, offering
the public the unusual presence of contemporary research. The city seems to
expand: from the first and second rings of the canals, the heart of design beats
in new districts, like Zona Tortona and Zona Ventura, each with its own different
characteristics.
The most profound content of the FuoriSalone lies in the fact that it proposes
cultural-spectacular and market consumption – translated into performances,
installations, exhibitions and experimental expressions – in an utterly
spontaneous way, also becoming part of a process of indirect education on a
didactic-design level.
If we take stock of the latest FuoriSalone episodes, we can see this event in its
historical context, as a choral effort in which INTERNI is one of the absolute
protagonists; the FuoriSalone is complementary to the historic Salone del Mobile,
not its antagonist, and takes the whole city as a place for the spread of a culture
that makes design a factor of reflection, growth and interaction.
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Università degli Studi di Milano
A Dream for Tomorrow
Looking to the Past to Invent the Future
ARCHITECTURE
Cortile del 700
Camera Chiara
project Annabel Karim Kassar Architects and Interiors produced by Hsc
Future Flowers
project Daniel Libeskind with Libeskind Design produced by Oikos
Cortile d’Onore
Invitation Tower
project AUDI INDUSTRIAL DESIGN
Deep Words Light
project Antonio Citterio Patricia Viel and Partners
produced by Gruppo Cosentino
in collaboration with Salvatore Ferragamo Parfums
Monumento a IL ROSSETTO
project Alessandro and Francesco Mendini produced by Deborah Milano
Punti di Vista
project Piuarch produced by Marazzi
Living Line
project Speech Tchoban & Kuznetsov with Agniya Sterligova
produced by Velko 2000
Yellow Tower
project Luca Trazzi produced by Veuve Clicquot
Black Hole
project Steve Blatz and Antonio Pio Saracino
produced by Marzorati Ronchetti, Vetreria Bazzanese, Zordan
Vitruvius in Quarantine
project Bernard Khoury produced by Margraf
Operafood – Visual Music Facilities Theatre
project Valerio Maria Ferrari – VMCF Atelier produced by Bioseutica
Hall dell’Aula Magna
exhibition Utopia Concreta. Padiglione Italia Expo Milano 2015
project Michele Molè and Susanna Tradati, Nemesi&Partners
produced by ItalcementI GROUP
with EXPO MILANO 2015
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CALA
\C7;116
Cortile
Ospedale
\C7;43
\C7;96
Cortile
Pesci
\C30;SERVOSCALA
Aula
Magna
Conferenze/Conferences
Padiglione
Zero
Alessandro
Michele
Studio Azzurro
Luca Trazzi
\C5;90
\C5;210
lightning Martino Berghinz
\C5;70
\C5;210
Cortile
d’Onore
Audi
Industrial
Design
Antonio Citterio
Patricia Viel
and Partners
Alessandro
e Francesco
Mendini
Speech Tchoban/Kuznetsov
Valerio
Maria
Ferrari
Piuarch
Steve Blatz e
Alessandro
Michele
Auletta di Rappresentanza
Senato Accademico
Exhibitions Brazi l S/A
Daniel
Libeskind
Cortile Farmacia
Cortile Ghiacciaia
Look into my Eyes Studios
Cortile Bagni
Cortile Legnaia
E
S
Exhibitions Brazil S/A
Portico San Nazaro
Co-Producers
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\C104;50
\C104;75
Exhibitions Designing China - Mood-Object
\C5;70 \C5;70
\C5;210 \C5;210
\C5;70
\C5;210
Raffaello
Galiotto
via Francesco Sforza
Bernard Khoury
Portico largo Richini
O
Press room
Mac Stopa
via Festa del Perdono, 7
architecture
Cortile del 700
with Hsc
Cortile d’Onore
Audi
Antonio Citterio
with Velko 2000
Steve Blatz and
Hall Aula Magna
Padiglione Italia
Expo Milano 2015
Nemesi&Partners
DESIGN
Cortile d’Onore
Raffaello Galiotto
with Marmomacc
Studio Azzurro
videoinstallation
Hall Aula Magna
Alessandro Michele
with Richard Ginori
Loggiato Ovest
exhibition
Furniture Group
Brazil S/A
curator
Press Office
N
Cortile del 700
Kengo
Kuma
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Cortile d’Onore
installation
Invitation Tower
(2 x 2 x h 6 m)
project
AUDI INDUSTRIAL
DESIGN
The installation acts as a landmark in the monumental context of the Università degli
Studi to underline the presence of Audi at the FuoriSalone and to invite people to
visit the Audi City Lab, the urban laboratory of creativity, encounters and ideas
organized by the automaker based in Ingolstadt from 13 April to 10 May at Via
Montenapoleone 27.
Invitation Tower is a simple but striking structure due to its size and its particular
design: a square tower with four LCD screens, one for each side.
Four design products will be shown on the screens, as black profiles, while the
silhouettes of visitors also appear, simulating a live broadcast of the event itself.
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AUDI CITY LAB
Energy for Creativity extends its range of urban activity from the Università degli
Studi to Via Montenapoleone 27 where Audi, co-producer of the Exhibition-Event
of Interni, sets up the Audi City Lab from 13 April to 10 May. This laboratory
of ideas – a large showroom on three levels in the heart of the fashion quad – will
welcome encounters and debates, starting with the automotive world to open up
wider visions of design and technological innovation.
Interni, in the context of Energy for Creativity, proposes seven appointments,
from 15 to 23 April, with exceptional speakers, including protagonists of the
communication platform Audi innovative thinking; the encounters will focus on
design and its relationships with the fields of light, connectivity and the digital
creative disciplines.
The displays at the Audi City Lab will feature the latest models presented by the
company from Ingolstadt, including the new Audi R8 unveiled at the Geneva Motor
Show in March. The temporary store will also offer a prestigious gallery of projects
created by Audi Design, as well as the other brands of the Audi Group: Lamborghini
Auto, Ducati and Italdesign Giugiaro.
www.audicitylab.audi.it
CALENDAR of ENCOUNTERS
Wednesday 15 April, 6 pm - INTERNI EVENT
Design Conversation (by invitation)
Walter de Silva, Head of Design Volkswagen Group, e Philippe Daverio, Professor
of Industrial Design and Art Historian
Thursday 16 April, 6 pm - AUDI MIND MOVERS
From Design to Digital Thinking
Felice Limosani, multidisciplinary creative, and Francesco Morace, sociologist,
writer and journalist
Friday 17 April, 6 pm - AUDI MIND MOVERS
From Design to Transversality of light design
Moritz Waldemeyer, designer, and Cesar Muntada, Head of Light Design AUDI AG
Monday 20 April, 6 pm - AUDI MIND MOVERS
From Design to Zero Impact
Mario Cucinella, architect, e Fabio Renzi, Symbola Foundation
Tuesday 21 April, 6 pm - AUDI MIND MOVERS
From Design to Technology on board: connectivity and infotainment
Stefano Giovannoni, designer
Wednesday 22 April, 7 pm - INTERNI EVENT
Design 360° (by invitation)
Thursady 23 April, 6 pm - AUDI MIND MOVERS
From Design to Imagination
Jacopo Foggini, artist and designer, and Romeo Gigli, fashion designer
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Cortile del 700
installation
Camera Chiara
(6,8 m x 7,5 m x h 5,4 m
each pavilion)
project
ANNABEL KARIM KASSAR
ARCHITECTS
and INTERIORS
produced by
HSC
with Imola Legno,
Golran 1898,
Sylumis, CAI-Light
The installation surges strongly in the Cortile 700 inside the University, interacting and
creating different views through two pavilions made of raw black steel finish structure
with burnt rough wooden planks. Through these rough constructions, remembering
some of the Lebanese temporary shelters, the project aims to share the experience
of the craftsmen’s work and way of living through a narrative approach. The two
pavilions, composed of eight stepped telescopic frames, face each other to create a
parallelism and interact with the historical building. The pavilions can be reassembled
and reutilized, as a mobile shelter. Liwan, the first pavilion, is composed of a block of
hand made terra cruda (1.20 x 3 x 6 m), that contains a part of a living room (liwan)
of a Lebanese traditional house, furnished with a divan, two chairs, a toilet in the
form of a throne, a television that intermittently broadcasts, an old phonograph with
oriental music (from the Amar Foundation). Camera Obscura is the second pavilion: the
stepped floor is covered with 40 blue cotton mattresses, traditionally made in Tripoli
(a city in Lebanon), while the walls feature the Splashing Wall Lights by CAI-Light. Inside
the pavilion, videos on the making of process by Florence Strauss, a movie by Mireille
Kassar, Beyrouth ya Beyrouth by Maroun Bagdadi, a Wim Wenders documentary and a
video, Reborn, directed by Vitor Milito of the Istituto Marangoni are projected.
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ANNABEL KARIM KASSAR
ARCHITECTS & INTERIORS
It is an architecture studio founded in 1994 in
Beirut by Annabel Karim Kassar, an architect and
designer of French origin. It has offices in Beirut,
Dubai (Annaka Fzco) and London and works
on public and private projects for commercial,
industrial, hotel and residential sectors. The studio
focuses on the creation of architectural spaces
that make modern structures and traditional
ornamental features organically coexist; using
avant-garde technologies while collaborating with
craftsmen who use ancient manual techniques.
In 1994, the studio won, with the studio Valode &
Pistre, the ideas competition for the reconstruction
of the central district of Beirut, leading to the
Ph. Ray Main
development project for the Solidere area. Annabel
Karim Kassar created some of the most trend-setting venues of the city, including
Strange Fruit (2001), a theatre transformed into one of the most fashionable
nightclubs, Momo at the Souks and Balima (2009). In 2006 Annabel opened an
office in Dubai, designing the Almaz restaurants in Dubai and Abu Dhabi. The Al
Zorah Pavilion cultural center in Ajman (U.A.E.) project won the Iconic Award
2014 in Germany; the Golf Club Al Zorah, Ajman, is presently under construction.
In 2002 the lighting brand CAI-Light was created in Beirut Christophe Hascoët
and architect Isabelle Rolland.
Project team: Annabel Karim Kassar: architect and creative director, Rabih Zeidan
(architect & project manager), Violaine Jeantet (interior architect), Christophe
Hascoet, Annabel Karim Kassar & Isabelle Rolland (CAI-Light designers), Alain Pin
(lighting designer), Sergio Sabbadini (terra cruda project).
Dedicated craftsmen: Francois Le Roch & Joel Robitaillie, Tassin S.A., Francoise
Subes, Saint-Just, Benoit d’Hauterives, MCS Flooring, Fury and Romain Jeantet, La
Maison Prelle.
Movies: F. Strauss (Lignes), M. Kassar (The Children of Uzai, AntiNarcissus), M.
Bagdadi (Beyrouth ya Beyrouth), J. Demy (Les Parapluies de Cherbourg), V. Milito
(Reborn), W. Wenders (documentary).
Music: Amar Foundation (Arab music archiving & research).
Collaborators: C. Karim Kassar (editing), F. Cantien (coordinator).
HSC
HSC (High Sealed and Coupled) is one of the world’s major market leaders in the
manufacture and supply of first class quality OCTG (Oil Country Tubular Goods)
seamless premium tubing and casing for the oil and natural gas industry.
Thus, for the last 25 years, HSC has been supplying its OCTG products to
the major oil companies in the world. HSC’s R&D team, composed of worldrenowned engineers.
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installation
Future Flowers
(30 x 20 x h 0,80 m)
project
DANIEL LIBESKIND with
LIBESKIND DESIGN
produced by
OIKOS
Daniel Libeskind declared that architecture always begins with a drawing, a
point, a line, a plane. Cortile della Farmacia has revealed the context to build
an original work of the renowned architect from a series called Chamberworks
which is a composition of an architectural nature conceived as a matrix of spatial
organization.The installation introduces a fragment of a Chamberwork No.2
Horizontal and brings it into three dimensions with the exciting new addition
of color and density. The composition is imbued with some of the vivid colors of
the palette developed for Oikos and created out of folded and cut metal panels.
It is a structure, which like an inaccessible and secret musical chord has been
prefigured in the alluring chaos of running lines. Daniel Libeskind furthermore
explained: “When the depth of Symbol is drained from it, brought to the
surface and flattened—the abyss into which it has fallen becomes visible: a
gleam of light. This inscription has been performed with all manner of precise
instruments, including pencils, music scores, pixels, knives, chainsaws, flower
buds, paintbrushes & spray cans. After all, the geometry of experience is only a
horizon of potential.” Future Flowers is a composition dedicated to the enjoyment
of light, color and the magic of the straight line.
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DANIEL LIBESKIND with LIBESKIND DESIGN
An international figure in architecture and
urban design, the architect DANIEL LIBESKIND
is renowned for his ability to evoke cultural
memory in buildings of equilibrium-defying
contemporaneity. Informed by a deep commitment
to music, philosophy, and literature, Daniel
Libeskind aims to create architecture that is
resonant, original, and sustainable. Born in Lód’z,
Poland, in 1946, Daniel Libeskind immigrated to
the United States as a teenager. He established his
architectural studio in Berlin in 1989 after winning
the competition to build the Jewish Museum in
Berlin. In February 2003, Studio Daniel Libeskind
moved its headquarters from Berlin to New York
City when Daniel Libeskind was selected as the
Ph. Stefan Ruiz
master planner for the World Trade Center
redevelopment. In addition to the New York headquarters, Studio Libeskind has
European partner offices based in Zürich and Milan.
Based in the heart of Milan and managed by Daniel’s son Lev Libeskind,
LIBESKIND DESIGN oversees a diverse array of architectural projects, including
master plans, residential and office towers, hotels, private homes, exhibitions,
interiors and public sculptures. Libeskind Design also houses Daniel Libeskind’s
industrial and furniture design department, perfectly suited to the city of Milan,
with its unparalleled artisans, care for detail and connections to the broader world
of contemporary architecture and art.
OIKOS
Oikos has been producing colour and matter for sustainable architecture since
1984. The company headquarters are located in Gatteo Mare (Forlì-Cesena
district). It was only the eighties but respect for humans and the environment
was already the main principle around which the founders wanted to build
an innovative company. It was around this concept that new production
methods were studied, based on the re-use of residual material from its own
manufacturing processes as well as those of others. Over the years this different
way of production has become a catalyst for the creation of new materials. In
all these years, Oikos has thought a lot about the sense of matter and has even
found a new way of presenting it through the Monographs: seven artistic volumes
included in the 2012 ADI Design Index. This work also brought Oikos the Environmental league green economy prize in
2011, the Ethical Company brandmark, the Ugo brandmark from Cise (Center for
innovaton and economic development), a special mention in the Grand ethical
design ceremony and the Pininfarina prize for innovation in 2014.
The new vision of Oikos is most clearly expressed through the interiors of the
Oikos Spaces in Milan, Rome, Turin, Gatteo, London and Moscow, meeting places
dedicated to discussion, training and professional advancement.
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Cortile d’Onore
installation
Deep Words Light
(17,5 x 7,35 x h 9,60 m)
project
ANTONIO CITTERIO
PATRICIA VIEL
AND PARTNERS
produced by
Cosentino GROUP
in collaboration with
Salvatore Ferragamo Parfums
The installation is like an open theater to present the architecture of the
Richini courtyard. While the 17th-century portico is the stage, the wings of the
installation, ten meters high, bring the words of Italian culture into the context,
conveyed by the effects of light and shadow of the personalized engraving on the
ultra-compact surface. Ancient and modern letters, philosophy and jurisprudence,
taught in the University, make their voices heard through light, shadows and
perspectives constructed by the panels that present four fundamental texts. No
images or forms, just the weightless light of deep words.
The installation, inspired by the Teatro Olimpico of Palladio, is composed of
four steles in the ultra compact surface Dekton®. This material, produced by
Cosentino, has superior technical characteristics and is produced in big format
(320x140cm) as well as three thicknesses (0.8, 1.2 and 2cm). Each stele is composed
of 15 Dekton® cut to size pieces that form an enormous panel with a triangular
base. They are balanced at the base by a large platform that symbolically becomes
the stage, while stabilizing the steles. Each piece of Dekton® applied to the long
sides of the structure has been personalized and includes a text engraved with
an innovative milling technology developed by the R+D department of Cosentino.
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ANTONIO CITTERIO PATRICIA VIEL
AND PARTNERS
It’s an architecture studio based in
Milan, founded in 1999 by Antonio
Citterio and Patricia Viel. The studio,
with 80 professionals, operates on an
international level developing complex
design programs on all scales, and in
synergy with a qualified network of
specialized consultants.
The studio works on urban planning,
residential and commercial complexes,
industrial plants, conservative renovation of public buildings, space planning for
work, offices, showrooms and hotels. The design firm is also active in the sector
of corporate communications and creates coordinated image projects and
display-installations. Recent projects include the new Milan headquarters of
the Ermenegildo Zegna group (2008), the Bulgari Hotel in London (2012), the
new Technogym headquarters in Cesena (2012) and the essential projects of
accessibility to the Expo Milano 2015 site (2012-2015). The studio has taken part
in many national and international invitational competitions, and has Uni En Iso
9001:2008 certification. In 2007 Skira published the monograph Antonio Citterio:
architecture and design.
ANTONIO CITTERIO (Meda, 1950) took a degree in Architecture at the Milan
Polytechnic in 1975. Since 2006 he has been a professor of design at the
Architecture Academy of Mendrisio, Switzerland. In July 2007 he was named
Royal Designer for Industry by the Royal Society for the Encouragement of Arts,
Manufactures & Commerce in London. He presently works, in the industrial
design sector, with Italian and foreign companies, including Ansorg, Arclinea,
Axor-Hansgrohe, B&B Italia, Flexform, Flos, Fusital, Hermès, Iittala, Kartell,
Maxalto, Sanitec Group, Technogym, Tre Più, Vitra.
PATRICIA VIEL, French, 52 years old, degree in Architecture from the Milan
Polytechnic in 1987. From 2005 to 2012 she was a member of the Board of Advisors
of the Istituto Nazionale di Architettura InArch. Since 1999 she has been a partner
of the Studio in charge of architecture. She participates as a speaker at many
conferences, with expertise regarding a conception of architecture based on
forceful integration of the project and the urban landscape.
Cosentino GROUP
It is a global, family-owned company that produces and distributes high value
innovative surfaces for architecture and design. The latest success of Cosentino is
the launch of Dekton®, a new ultracompact surface which has superior technical
characteristics that include high mechanical resistance, good resistance to fire and
heat, scratch, UV rays and hydrolysis high resistance, reduced water absorption,
very good dimensional and colour stability, high resistance to abrasion, to stain,
to freezing and thawing. Dekton® is made with TSP technology (Technology of
Sinterized Particles), developed exclusively by the Cosentino Group and it is made
of a sophisticated mixture of raw materials that are used to manufacture glass,
porcelain and quartz surfaces.
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Emozione by Salvatore Ferragamo
Words of wisdom of Italian culture engraved on the wings of a theatre, in the
installation Deep Words Light - a project by Antonio Citterio Patricia Viel and
Partners, realized by Cosentino Group - speak out loud through lights, shadows
and different perspectives, triggering different emotions in every visitor. From here
comes the inspiration for Emozione: a distinctive and multifaceted fragrance
representing the different emotions of a woman which harmoniously coexist,
creating a unique olfactive universe.
Ferragamo Parfums
Ferragamo Parfums is part of the Salvatore Ferragamo Group, one of the major
players in the luxury goods industry.
The company manages and supervises each phase of the creation of fragrances,
from product development to distribution.
Through the sales network, the products reach around 15,000 doors worldwide,
according to a selective distribution strategy, including major airports, the most
prestigious airlines and, with the amenities project, the most exclusive hotels.
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Cortile d’Onore
installation
Monumento a IL ROSSETTO
(1,2 Ø x h 8 m)
project
ALESSANDRO and
FRANCESCO MENDINI
produced by
DEBORAH MILANO
There are infinite ways to express the energies of a positive, creative life. From the
whole range, the Mendini brothers have chosen just one, might be unexpected. It is
a marvelous, joyous and gentle way to develop energy. A small object: lipstick.
The words that express this are lips-beauty-red-energy-art. The immense,
pictorial, seductive energy unleashed by the use of this little cylinder. A sort of
wide and soft rotational pencil, with which every woman, the painter of herself,
redepicts a new self-portrait, every day.
This is why Alessandro & Francesco Mendini have decided to make a Monument
to IL ROSSETTO, an enormous lipstick to express the utopia of beauty, the artistic
destiny of cosmesis. The principle behind the project is the cylindrical form of the
historic IL ROSSETTO of Deborah Milano, a bestseller for many years, always at
the highest standard. The sculpture has the form of an open lipstick tube where
the part of the cover is the base for the lipstick part itself. The sculpture is formed
by steel cylinders with a diameter of 1.2 m. A digitally printed film attached
to the steel features decoration inspired by water lilies. The sculpture is in
movement, along two axes, to generate different views and to make the lipstick
emerge from its container.
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ALESSANDRO e FRANCESCO MENDINI
ALESSANDRO MENDINI (Milan,
1931) trained as an architect, his
direct influences were Ernesto Nathan
Rogers, Marcello Nizzoli and Gio Ponti.
His interest in theorizing and writing,
in addition to drawing, brought him
to become the editor-in-chief of a
succession of magazines: Casabella
(1970-1976), Modo (1977-1981) and
Domus (1980-1985; 2010-2011).
Ph. Cristina Pica
This work, conducted parallel to his
involvement in the Studio Alchimia, where he was part of the entire designadventure, led him to radical design and neo-modern architecture, and toward
an approach that is calligraphic, colouristic, symbolic and critical.Since then,
he has created a fairy-tale world of objects, furniture, prototypes, industrial
products, paintings, writings, interiors, installations and situations that are often
characterized by interdisciplinarity, complexity, controversy, paradox, irony. He
designs for different companies and is an image and design consultant for different
manufacturers, including ones in the Far East. He is an honorary member of the
Bezalel Academy of Arts and Design in Jerusalem; a recipient of the Compasso
d’Oro ADI for design in 1979, 1981 and 2014; a Chevalier des Arts et des Lettres
in France; and received various honours and honorary degrees. His work is found
in a number of museums and private collections around the world. In 1989 he and
his brother Francesco Mendini opened the Atelier Mendini in Milan.
FRANCESCO MENDINI (Milan, 1939) architect, he began his career at Nizzoli
Associati, working on architecture projects, after which his interest turned to the
industrialization and engineering of building constructions. He is a consultant
to a number of research institutes. At the Atelier, he is responsible for the entire
coordination, and particularly of architecture projects and display design.ATELIER
MENDINI has produced much architecture and large interiors around the world.
The Atelier is a workshop for experimental craftsmanship in design, where the
exploration of visual languages, aesthetics and psychology is conducted in a realm
of poetry, that aims to contrast the violence of the world.
Deborah Group
A company that has worked in the field of cosmetics for four generations and for
over 100 years has constantly focused on an idea of democratic aesthetics.
Today the firm is an international force, capable of responding to the needs of
every woman thanks to the variety and versatility of the products offered and
the practically total coverage of all segments of the cosmetics market: make-up,
skin-care and healthcare. The Group now operates in 50 countries with capillary
distribution in Europe, overseen by in-house structures in Italy (Deborah Italia)
and Spain (Deborah Iberica). Founded 50 years ago, in 1962, Deborah Milano
is now the Italian brand of reference in make-up of the Deborah Group. Its
distinctive characteristics are quality and Italian style, renowned all over the world
thanks to Italian fashion and design. Since 2000 the company has focused on a
strategy of design that has led to the brand’s present personality and, in particular,
to the unique image of the packaging of its products.
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Cortile d’Onore
installation
Punti di Vista
(10 x 6 x h 5,85 m)
project
PIUARCH
produced by
MARAZZI
Creativity is the capacity to construct new visions based on layered knowledge and
culture. Knowledge lies in forms, past projects are a reservoir of stored energy.
Piuarch goes straight to the roots of architectural archetypes of the Ca’ Granda,
seen a energy sources, to construct a new vision of experience and to create a new
landscape. The installation stimulates thinking on the architectural characteristics of
the context, starting with vantage points: the classical elements of the architecture
of the Ca’ Granda, in particular the frieze, the column and the arch, are broken
down into pure geometric forms from which to make a new architectural volume
organized in three shapes, produced by the extrusion, reflection and overturning
of a square, a triangle and a circle. The three architectural forms, covered with
Mystone stoneware of the latest generation by Marazzi, make it possible to
look ‘in’ and ‘through,’ ‘at’ and ‘across’: visitors, approaching and entering the three
structures, can have experiences of reflection and vision, from total immersion to
kaleidoscopic play. The viewpoints created inside the structures are emphasized by
mirrors that reflect the Marazzi Progetto Triennale tiles – designed by Gio Ponti
and Alberto Rosselli in 1960 – and the Colorup facing, which references Op Art.
On the ceiling, the Marazzi #puntidivista tile designed by Piuarch for this
installation, reinterpreting the design by Gio Ponti.
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PIUARCH
It’s an architecture studio founded in
1996 by GINO GARBELLINI (Tirano 1964),
FRANCESCO FRESA (Rome 1963), GERMÁN
FUENMAYOR (Caracas 1961) and MONICA
TRICARIO (Milan 1963). Over the years
Piuarch has formed a group of over thirty
architects and engineers from all over the
world, guided by the four partners and eleven
associates. The studio has its headquarters in
an open space in a former print shop in the
Ph. Enrico Basili
Brera district of Milan. Piuarch designs and
builds public buildings, office complexes, residences, commercial spaces and boutiques,
and also works on urban planning. Since the first project for low-cost housing in Sesto
San Giovanni (2000), Piuarch’s research has concentrated on architectural quality, with
a particular focus on the use of natural materials, attention to detail, the use of natural
lighting, analysis of the relationship between architecture and context, and between
art and architecture. The encounter with Dolce&Gabbana marked the beginning of a
collaboration that has continued for over ten years and has led to the construction of
over forty boutiques all over the world, the headquarters of Dolce&Gabbana and the
Metropol theater in Milan, as well as the factory at Incisa Val d’Arno (Florence). Over the
yeras Piuarch has taken first prize in many competitions: for the new social spaces in
Rione Cavalleggeri in Naples (1999), the Ansaldo Città delle Culture (1999) together with
David Chipperfield, the new Convention Center of Riva del Garda (2007) and the expansion
of the Collegio di Milano (2007). Piuarch has recently developed many projects abroad:
the firm is particularly active in Russia and the Ukraine, with projects in St. Petersburg,
Moscow, Sochi and Kiev. Among recently completed works: the Four Courts building
in St. Petersburg (2010), the Village residential complex in Segrate (Milan, 2012), the
headquarters of Bentini in Faenza (2011), the new office building of Dolce&Gabbana
in Milan (2012) and the Onda Bianca building in the Porta Nuova area, also in Milan
(2013). Construction is now under way for the Collegio di Milano, the Convention Center
of Riva del Garda and the Kering Headquarters in Milan on Via Mecenate. At the Expo
site, the studio has designed the Enel pavilion and the Caritas pavilion. Piuarch won the
Architetto Italiano 2013 prize of the National Council of Architects in collaboration with
MAXXI, the National Museum of Arts of the XXI Century in Rome.
MARAZZI
Marazzi is the worldwide leader in the design, manufacturing and sales of ceramic
and porcelain stoneware floor and wall tiles. A constant vocation for research and
experimentation, the introduction of significant product and process innovation, the
ownership of dozens of patents, the ability to stay one step ahead, evolving home styles,
architecture and design: these are the qualities that have allowed Marazzi to reach the
very top in the sector, both in Italy and worldwide, and to strengthen such leadership
over time. In recent years Marazzi products have received important international prizes
in the field of design, including an Honorable Mention for the Compasso d’Oro ADI
for the Soho stoneware collection (2011), award given for the first time to an industrial
ceramic product. In the ceramic industry Marazzi offers an unique range of products
realized with ecosustainable and cutting-edge production processes. Through its
Engineering Division, Marazzi also provides the planning and construction industries
with consultancy and support in particular for ventilated walls and raised floors.
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Cortile d’Onore
installation
Living Line
(19 x 14 x h 4,3 m)
project
SPEECH
TCHOBAN & KUZNETSOV
con AGNIYA STERLIGOVA
produced by
VELKO 2000
The installation sets out to create a synthesis of the varied and possible
interpretations of the theme of the exhibition. It is composed of reflecting walls
placed as a ribbon along a curved closed path that forms three rings. As a result
of the mirror effect, the installation seems to dissolve and almost disappear in the
context of the courtyard: the surrounding reality, combined with the personal
vantage point of the viewer, become the true protagonists of the installation.
Moving around it, the observer interacts with the reflecting structure, and every
change of angle implies an immediate transformation of the observed reality.
The vibrant nucleus of the slim, elusive structure becomes the concrete
representation of the concept of perpetual motion, achieved thanks to the
effect of the optical illusions perceived by the observer. The movement generates
movements: the irresistible attraction of the gaze creates a space of reflection.
In this sense the energy of movement is intended as the spark firing up the
creativity, inciting personal interpretation of experience.
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SPEECH TCHOBAN & KUZNETSOV
with AGNIYA STERLIGOVA
SPEECH TCHOBAN & KUZNETSOV practice was
founded in 2006 as a result of long term collaboration
of the Berlin office nps Tchoban Voss and the Moscow
office Tchoban and Partners, both directed by
SERGEI TCHOBAN (St. Petersburg, 1962), with the
bureau S.P.Project, headed by SERGEY KUZNETSOV
(Moscow, 1977). Speech Tchoban & Kuznetsov
represents the basis for expanded activities in Russia
and Eastern Europe. The practice developed a wide
range of office and commercial buildings, hotels,
condominium blocks, retail and administration
centers. Among the most renowned buildings
there are the Moscow Business Center at Leninsky
Prospekt and the residential complex Granatny
Ph. Xxxxxx Xxxxxxxxx
6 (both 2010) as well as the new administrative
headquarters of Bank St. Petersburg in St. Petersburg (2011). Current architectural
projects of the bureau include the second tower of the Federation Complex in
Moscow’s new business district Moscow City, once topping the list of the tallest
buildings in Europe, as well as the Water Sports Palace for the World University
Games 2013 in Kazan, Russia. Sergei Tchoban was elected curator for the
exhibitions of the Russian Pavillon at the Biennale di Architettura in Venice in
2010 and 2012, and Sergey Kuznetsov was elected co-curator in 2012. Exposition
«i-citi/i-land» of the Russian pavilion in the XIII Biennale di Architettura in Venice was
awarded with a special prize (special mention) by the jury in 2012.
By June 2013 the Museum for Architectural Drawing was inaugurated in Berlin.
This project won Iconic Award 2013 and Architectural Review
Prize for Emerging Architecture 2013. In 2012 Speech Tchoban &
Kuznetsov was appointed Architect of the Year. In September
2012 Sergey Kuznetsov became a Chief Architect of Moscow.
This year Sergei Tchoban is the author of Russian Pavilion
at the International Expo Milano 2015. The Living Line
installation for Interni exhibition has been realized with the
participation of architect AGNIYA STERLIGOVA (Moscow, 1983),
who works in field of internationally recognized cultural and
exhibition projects in Russia and abroad.
VELKO 2000
The company founded in 1992 is a Russian firm based in Korolev, in the Moscow
region, which designs, produces and installs building facades and cladding
with lightened natural stones. Velko 2000 has went through intense growth in
the 1990s, constructing buildings and projects that stand out on a worldwide
level for their importance and originality, in Russia, Azerbaijan, Mexico,
Italy, and the United Arab Emirates.Over the last decade Velko 2000 has
expanded its capacities in terms of design, creating an Italian design office in
constant growth named ST Facade Technology, involving eight professionals,
and in terms of production, acquiring Taltos Srl, which operates in the Luxury
Stone sector.
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Cortile d’Onore
installation
Yellow Tower
(7 x 6 x h 20 m)
project
LUCA TRAZZI
produced by
VEUVE CLICQUOT
with Sirca
lighting Martini
The inspiration comes from a visit by the designer to Reims, at the Veuve Clicquot
archives. The installation celebrates the tradition of the Maison and is a tribute
to Barbe-Nicole Ponsardin, the widow Clicquot. The project is a time capsule
that interprets and freely reinvents the design of the bottle and encloses in the
yellow cage the spirit of the ‘Grande Dame de la Champagne.’ An emancipated and
farsighted woman who made the Clicquot winery a glorious reality: a figure who
profoundly interpreted the concept of Energy for Creativity. The installation is
composed of elements in calendered metal that form the structure, on an elliptical
base, and support the dome inside. Frames made with metal rod wrap the internal
space, creating a play of transparencies. Thie juxtaposition of new and old returns
in the dialogue between the installation, the Torre Velasca and the 17th-century
colonnade of Filarete. The structure contains the Champagne as in the caverns
dug into the gypsum by the Romans in Reims in the 4th century AD, transformed into
cellars for the ageing of the bottles: inside the structure sheltered by the dome, the
Champagne bottles are contained and protected by a luminous display partition.
A counter in painted steel with speciali effects in satin-finish silver becomes
the place of encounter with the history of the Maison. Under the light of four
fluorescent lamps that reinvent the comet symbol of Veuve Clicquot.
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LUCA TRAZZI
Born in Verona in 1962, he took a degree in
architecture in 1987 in Venice, where he became
assistant professor of architectural composition,
and won the Carlo Scarpa Award. He then
worked for fourteen years with Aldo Rossi, as
collaborator and assistant, handling important
projects of architecture and design, including the
plants of Gruppo Finanziario Tessile in Turin,
the Palazzo dei Congressi in Milan, the City
Center in Kuala Lumpur, the renovation of the
Kursaal area of Montecatini (casino, theater,
offices, shops and apartments) and the La Corte
residential development in Verona (offices, shops
and apartments). In 1995 he opened his own office
in Milan, focusing on architecture and design.
In 2005 he won the Red Dot Design award and
opened an office in Shanghai. Luca Trazzi likes to design objects that do not
follow fashions, objects that accompany in daily life and daily gestures. Objects
that are easy to use, to understand, and beautiful to look at. Objects with simple,
attractive forms. Attention to detail is a constant characteristic of Trazzi work.
He is one of the founding partners of the website www.designboom.com, the
most important e-zine on design. From 2014 he is Creative Director of Pantone
Universe. In the field of design he works for Alfi, Audi, Chicco, Cimbali, Fiorucci,
FrancisFrancis!, Fiat, Guzzini, Illy, Italesse, Kreon, Pedrini, Porsche, Plank, Pantone
Universe, Martini, Swatch, SchönhuberFranchi, Viceversa, Wmf, Zucchetti
Robotica, Barilla, Foppapedretti, Mr & Mrs Fragrance, Serax, Zucchi Bassetti,
Diamantini & Domeniconi, La Marzocco, Veuve Clicquot.
VEUVE CLICQUOT
Founded in 1772, the Maison Veuve Clicquot has perpetuated and perfected its
unique savoir-faire throughout the course of its 240 years.
With her passion, tenacity and sense of innovation Barbe-Nicole Clicquot
Ponsardin transformed Champagne elaboration with her inventions and spread
her wines across the world. Today the Maison is dedicated to sharing refined
pleasures through its cuvees and its art de vivre, always adding a twist of the
unexpected. The quest for excellence in heritage and innovation continues and is
embodied in the motto of Madame Clicquot: “Only one quality, the finest”.
Veuve Clicquot is owned by LVMH Group (Louis Vuitton Moët Hennessy). Moët
Hennessy is a member of The European Forum for Responsible Drinking (EFRD),
the association which unites the main European producers of alcoholic beverages
and promotes responsible drinking.
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Cortile d’Onore
installation
Vitruvius in Quarantine
(9,90 x h 2,3 Ø m) project
BERNARD KHOURY
produced by
MARGRAF
A succession of circular rings cut in stone shape a ten-meter long tunnel. At
one end a stone reproduction of a performer’s body is set in the position of
Leonardo da Vinci’s Vitruvian Man. On the other end of the tunnel a video
live-feed of that same performer, captured on a bed in a studio in Karantina
(Beirut) is projected. The actor is framed within a perimeter mirroring the square
binding the Vitruvian Man. The man sleeps, moves, rests in common positions,
appears and disappears out of the framed stage as he reenacts a generic routine.
This performance of the ordinary life is monitored in real time and actual scale
throughout the length of the exhibition.
The circumference of the tunnel is an extrusion of the circle confining the Vitruvian
Man built to scale. Moving into the cylindrical volume, the visitor is forced to seek
balance by reaching out to the periphery of the confining space. Spontaneously
and awkwardly mimicking the spread position of the Vitruvian Man, the visitor
enact a transitional phase between the solidity and morphological perfection of
the classical figure carved in stone and the volatile nature of the digital image
celebrating the spectacle of the banal. From stone, the most grounded form of
matter, to the utter ubiquity of the immaterial: two eras are put in confrontation.
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BERNARD KHOURY
Born in Beirut in 1968, he studied architecture in the
USA at the Rhode Island School of Design, taking
a Bachelor of Fine Arts in 1990 and a Bachelor
of Architecture in 1991; he then took a Master in
Architectural Studies at Harvard University (1993).
He has been a visiting professor at the École
Polytechnique Fédérale of Lausanne, the École
Spéciale d’Architecture of Paris and the American
University of Beirut. Khoury opened his own
independent studio in 1993 in Beirut. His first
international commission, the Pfefferberg Project
in Berlin (2001), was the conversion of an industrial
plant into a cultural center. This was followed by
many others, especially in Armenia. Khoury has also
worked on major projects in the Arab world, such as
the Al Qumr residential center in Muscat (Oman,
2012) and the Al Zorah Resort at Ajiman (Arab Emirates), now under construction.
In Beirut the first permanent building by Bernard Khoury, the IB3, was completed
in 2006, marking the beginning of a series of residential projects for the private
sector. Today construction is under way for several buildings of remarkable
height, including Plot#1072-The Skyline, Plot#1342-The Paramount and the
Plot#450-Grand Hotel de Beirut. Bernard Khoury was co-curator and architect of
the national pavilion of the Kingdom of Bahrain at the Venice Biennale in 2014.
A monographic exhibition on his work was organized by the International
Forum for Contemporary Architecture at the Aedes Gallery in Berlin (2003), and
he has taken part in many group shows, including ‘YOUprison,’ presented work
at Fondazione Sandretto Re Rebaudengo in Turin (2008), and in the opening
exhibition of the MAXXI museum in Rome (2010).
In 2001 the City of Rome assigned him an honorable mention for the Premio
Borromini for architects under 40, and in 2004 he won the Architecture+Award.
He is a cofounder of the Arab Center for Architecture in Beirut.
Margraf
The history of Margraf begins in 1906 in the province of Vicenza (Italy), with the
initial use of some quarries in Chiampo. Today it has become an international
business that offers more of 200 types of marble. Skill, experience and technological
innovation go together with raw materials of the highest quality. Margraf directly
owns marble quarries that supply material of the highest standard, such as Pietra
Ducale, Lipica Unito and Fiorito, Botticino Classico, Semiclassico and Fiorito, Fior di
Crema, Bianco Venezia, and it holds the exclusive quarries of Fior di Pesco Carnico,
Grey Saint Laurent and Arancio di Selva. Sensitive to the environmental emergency,
the company has invested in projects of landscape recovery and in the use of
sustainable energy. Margraf has collaborated with international architects in the
production of masterpieces, thus becoming an icon of Made in Italy. The company’s
first major success was in the supply of marble for skyscrapers in the USA. Many
important projects have followed, including the Coca Cola Building in Atlanta, the
IBM Tower in Georgia, the New World Financial Center in New York by Pelli Clarke
Pelli Architects, the Terminal 3 of the new Beijing Airport by Norman Foster.
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Cortile d’Onore
installation
Black Hole
(6 Ø x h 5,5 m)
project
STEVE BLATZ and
ANTONIO PIO SARACINO
produced by
MARZORATI RONCHETTI,
VETRERIA BAZZANESE,
ZORDAN
In a tower pavilion the designers have reproduced, as a metaphor of the theme of
the event, the figure of a black hole that absorbs energy giving form to the space
around it. The design challenge of the installation lies in the use of three different
materials – wood, steel and glass – each of which is assigned a specific and at
the same time synergic function, spotlighting the productive abilities of the three
sponsors, companies of reference in the working of those materials.
The pavilion rests on a base with an observation point at the center composed of
a wooden seat. Four steel pillars support the lateral glazings, etched to alter their
transparency; the horizontal tables above the seat are in black stained wood, with
lateral edges lined with stainless steel, polished to a mirror finish to reflect the
surrounding space.
The pavilion is a place to linger and relax, to recharge with positive energy thanks
to the evocative soft forms of the seat and the space above it, based on the
overlapping of perforated sheets. The composition conveys the image of a tension
of attraction, symbolized by the zenithal light that penetrates through the empty
upper space.
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STEVE BLATZ e ANTONIO PIO SARACINO
STEVE BLATZ (Boston, 1960) is a New
York based architect specializing in
residential and retail architecture,
furniture design, and visual branding.
Steve Blatz attended Rensselaer Polytechnic
Institute in Troy, New York, where he
received dual degrees in Architecture and
in Building Science. He is a member of the
American Institute of Architects.
He founded in 1994 the practice Steve
E. Blatz Architect, known for clean,
innovative works. In the retail sphere, Steve Blatz has designed over 400 projects
worldwide. His credits include creating flagship boutiques for Tiffany & Co. and Oscar
de la Renta. Since 2004 Steve Blatz has also collaborated with the italian architect and
designer Antonio Pio Saracino on competitions and conceptual projects such as the
Seed House in upstate New York; the pod-shaped residence received an American
Architecture Award from the Chicago Athenaeum and Museum of Architecture.
ANTONIO PIO SARACINO (1976, San Marco in Lamis, Italy), architect and designer,
lives in New York City. In 2003, he graduated at Rome’s La Sapienza University of
Architecture. Saracino has designed buildings, monuments and products in different
fields. Some of his works are part of the permanent collections at the Brooklyn Museum,
the Museum of Art and Design in New York and the Powerhouse Museum in Sydney.
Since 2004, Saracino collaborates with the architect Steve Blatz. Saracino is a four-time
winner of Interior Design’s Future Furniture Design Competition and two-time winner of
the American Architecture Award. In 2010, his artworks have been selected for the 54th
Venice Biennale. In 2013, The Guardians, two monuments designed by Saracino, have
been installed permanently in the Three Bryant Park, Manhattan.
Marzorati Ronchetti
Since 1922, Marzorati Ronchetti has been a world-renowned custom fabricator of
projects in metal. Protagonist in the design sector on a global level thanks to a high
level of craftsmanship, the company has worked with many of the best-known
architects, and for the most prominent luxury brands. It has worked in a vast array
of disciplines, from small-sized design objects to large scale architectural projects,
where each piece is a unique item.
Vetreria Bazzanese
Vetreria Bazzanese is synonymous with passion and competence in the field of glass
fabrication. Fashion boutiques, public furniture, showrooms, museum exhibitions,
private residences and structural building projects all over the world proudly bear the
VB logo. Personalised architectural solutions and avant-garde concepts make the
company a solid reference point.
Zordan
A virtuous enterprise, that made passionate commitment to quality, profound expertise
and production efficiency as the assets of its success, Zordan creates unique items for
distinctive wood interiors and is completely focussed on growing internationally with
environments inspired by beauty. Zordan operates in the interior design market with
two brands: Zordan Mono-Brand Shopfitting and Zordan Tailor-Made Interiors.
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Cortile d’Onore
installation
Operafood - Visual Music
Facilities Theatre
(5 x 6 x h 7 m)
project
VALERIO MARIA FERRARI
VMCF ATELIER
produced by
BIOSEUTICA
con Savi srl
The installation interprets theater space as a catalyst of energy that stimulates
and nurtures creativity: a large red enclosure with an opening that forms a
mouth-eye contains the wooden model of the Visual Music Facilities Theatre
(produced by Caspani cugini snc), the new spatial concept for the musical theater
on which Valerio Ferrari has been working for over twenty years. An innovative
theater typology that can be replicated in different situations, combining theater,
philosophy and architecture: in an ascending spiral it connects the stage and
the audience, with the orchestra at the center. The audience can interactively
activate excerpts from five operas in which reference is made to wine, food and
the pleasures of dining. From texts by Carlo Goldoni set to music by Gioacchino
Rossini, in which food expresses wellbeing, pleasure and the social status of the
characters, to works in which food is connected to love – the highest expression
being in Don Giovanni by Mozart – but also to death.
Food and song, two fundamental elements of Italian culture, seen as the
expression of a philosophy of life from the 1700s to the present, and, as Rossini
wrote: «To eat, to love, to sing, to digest: in truth, these are the four acts in this
opera buffa that we call life...”
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VALERIO MARIA FERRARI - VMCF ATELIER
Born in Milan in 1963, even during his studies in
architecture at the Politecnico di Milano Valerio
Maria Ferrari expanded his design horizons from
set design for theatre to artistic installations. His
multidisciplinary experiences were not sporadic
incursions across fields, but the opening of parallel
roads within the world of design. His firm VMCF
Atelier-Virtual Machine Concept Facilities, based
in Paris and Milan, arose in 2003 as a result of
the multi-faceted professional biography that
sets him apart. For several years Ferrari worked
as an assistant to Piero Faggioni on the set
design and direction of operas in international
theatres, including La Scala in Milan, the Palais
Garnier in Paris, Covent Garden in London and
the Metropolitan Opera in New York. He held
seminars on Aesthetics within the Faculty of Architecture at the Politecnico di
Milano and, between 1990 and 1993, worked with painter and architect Roberto
Sebastian Matta (1911-2002). His interest in artistic systems in theatre, music and
art distinguishes his work as an architect and converge in his global Visual Music
Facilities Theatre project. This is a new concept of opera and musical theatre that
Ferrari has been working on for years, finding an important source of inspiration
in the evolution of new technologies. The Visual Music Facilities Theatre is a
new kind of theatre that can be replicated in various situations and is currently
being considered for construction. In 2011 an important article by David Verdier
about this new typology was featured in the Swiss magazine Dissonance, and
in April 2012 the project was published in the book Site and sound by Victoria
Newhouse (Monicelli, NY, US) as an example of a theatre of the future. In 2011
Valerio Maria Ferrari began working as an architect in Chongqing, China – a city
with a population of around 36 million. First he was appointed as director of the
international department in the architectural firm Yuandao and in 2013 became a
partner in Xiangbei Li’s firm, Huazhu. Projects underway in China (Chongqing)
include the JingLi Hotel, a 5-stars hotel with a total surface area of 70,000 sqm
and Nanbin Lu Ertang Cultural Plaza, a park devoted to art (with museums,
galleries, schools) measuring 72,000 sqm.
BIOSEUTICA
Bioseutica is global leader in the natural enzymes market. All the products are
manufactured from natural chemicals free sources for different purposes: food
safety, infant nutrition, animal health. Bioseutica stands for a green, sustainable
way to improve food and agriculture and shares its history with Milano where
its founders more than 50 years ago recognized the great power contained in raw
materials. It extracts the best ingredients from raw-materials such as eggs to help
food, cheese, wine and beer makers. Bioseutica re-thinks the way food is made,
improves the health of farm animals and is pioneer in honey-bees preservation.
The worldwide company of reference for the extraction of pancreatic enzymes,
fundamental and indispensable additives in artificial milk for infants.
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Hall Aula Magna
exhibition
Utopia Concreta. Padiglione
Italia Expo Milano 2015
curators
Michele Molè
Nemesi&Partners
produced by
ItalcementI GROUP
Nemesi&Partners
On the eve of Expo 2015, the exhibition presents an evocative account of the
worksite of the architectural creation that will represent Italy at the Universal
Exposition, and is already its symbol: Padiglione Italia. A voyage in images to
retrace the most important moments of the 15 months of construction. Designed
by Michele Molè and Susanna Tradati, studio Nemesi&Partners, the pavilion,
composed of Palazzo Italia and the buildings of the Cardo, is the result of an
international competition. Considered an architectural and constructive challenge,
Palazzo Italia, the only permanent Expo facility, reaches a height of 35
meters. Its sculptural forms are enhanced by the branching pattern of the outer
enclosure. For the design of this skin Nemesi has created a unique geometric
texture that evokes the random intertwining of branches. The entire outer surface
of Palazzo Italia, 9000 m2, is composed of 750 panels, individual pieces made
with the technology of Styl-Comp. The panels are in i.active Biodynamic cement
with the TX Active principle, both patents of Italcementi. In contact with sunlight,
the material captures certain pollutants and transforms them into salts.
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MICHELE MOLÈ and SUSANNA TRADATI
NEMESI & PARTNERS
MICHELE MOLÈ founded in 1997 Nemesi, an
architecture and urban design firm. The work of
Nemesi is the result of an analytical process which
elaborates the various environmental, cultural,
and economic factors that affect the project. The
research and professional activities of the firm
are reflected through its meticulous work on the
form and language underlying it, able to express
technological and functional content as well as
performance through consistent and poetic writings.
The hallmarks of Nemesi architecture are found
in its complex geometries, fluid spatial continuum
with alternating full and empty spaces in close
relation with the local context and the landscape,
Ph. Luigi Filetici
characterised by technological innovation and a
sustainable approach. Nemesi has gained significant experience in the design of
offices, residences, infrastructure, cultural and leisure facilities, public building
and master plans. It works alongside the integrated architecture company
NEMESI&PARTNERS, which has been in business since 2008 and is led by Michele
Molè and SUSANNA TRADATI, associate partner.
Among the main projects of the studio, Padiglione Italia Expo 2015 (Milan, 20132015), the new ENI headquarters, winners of the international competition and
architectural design in partnership with Morphosis Architects (Milan, 2011),
Atasehir Master Plan residential and office complex, international competition,
Istanbul, Turkey, 2008; conversion of former Luciani woolen mill (2007, Rome),
urban and museum renewal of the Mercati Traianei (Rome, 2004), multifunctional
and religious center Santa Maria della Presentazione (Rome, 2002).
ITALCEMENTI GROUP
It is one of the world’s largest cement producer with a strong focus on
innovation and sustainable construction materials. Through its research and
innovation center i.lab, designed by Richard Meier, Italcementi can realize the
complex project ideas of leading contemporary architects, from the development
of sophisticated products to state-of-the-art structural and technological solutions.
The innovative products developed at Italcementi’s labs include the self-cleaning
and depolluting photocatalytic cement, the transparent cement used for the
Italian Pavilion at Shanghai Expo 2010 and the new i.active Biodynamic, the highfluidity cement specifically formulated for the construction of the entire outdoor
surface and part of the interiors of Palazzo Italia at Expo 2015. Italcementi boasts
eminent partnerships with Venice Biennale, Milan Triennale, Maxxi of Rome, UIA
World Congress of Architects and the installations for the Milan Design Week. A
cultural program which integrates industry and architecture and comprises also
the “arcVision Prize – Women and Architecture”, the international architecture
award for female designers instituted in 2013.
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Hall Aula Magna
installation
Model of Padiglione Zero
(2 x 4 x h 1,5 m)
produced by
EXPO MILANO 2015
with MEKANE
Expo Milano 2015 offers an interesting preview of the Universal Exposition with a
scale model of Padiglione Zero.
Padiglione Zero, like its number, represents the start of all stories: the first – and
most important – is the one that narrates the path of humanity on the earth in
relation to nutrition and therefore to nature. An exchange that has generated,
over the centuries, knowledge and evolution.
Placed at the entrance to the Expo site, Padiglione Zero has the job of condensing
the philosophy of the Universal Exposition through a narrative itinerary of
great theatrical impact. Furthermore, it is the only pavilion at the site featuring
the participation of the United Nations Organization, through information and data
on the theme of nutrition in the world.
The invention and curating of the twelve room/settings has been done by
DAVIDE RAMPELLO.
MICHELE DE LUCCHI has contributed the architectural design, imagining a
structure that reproduces a segment of the earth’s crust.
The inspiration is that of the Euganean Hills and the idea is to open the Expo with
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a view of a hilly profile of volcanic cones structured to create the skeleton of a
formidable work of wooden architecture. The theater of the building has a double
interpretation: while it is harmonious on the outside, under each concave form
caverns and dark crevices open, true stages on which the narration unfolds.
The internal sets have been done by GIANCARLO BASILI, a film set designer,
translating the visions and suggestions of the curator into theatrical language while
involving craftsmen from all over the national territory. The best carpenters,
cabinetmakers, smiths, sculptors and painters have worked for months on the
theatrical structures, making Padiglione Zero the “biggest workshop in Italy”:
a true distributed laboratory that has permitted the finest crafts studios of our
country to finally display their excellent methods and skills.
During this voyage through the history of humanity and food, in twelve chapters,
it will also be possible to follow an alternative itinerary to the code of the
installations, taking a more silent path composed of words. The visual and sound
messages are conveyed by assigning each space of representation a specific term
that condenses its ultimate meaning and allows visitors to assemble, at the end of
the visit, a minimum dictionary on the history of human nutrition.
The twelve chapters of the installation, with the associated key words, are:
1. The archive of the world / Memory; 2. The arts of man / Knowledge; 3. The realm
of nature / Origins; 4. The taming of plants / Home; 5. The taming of animals /
Community; 6. The table, theater of the world / Convivium; 7. Breeding, cultivating,
hunting, fishing / Ingenuity; 8. Gathering, transporting, conserving, transforming
/ Economy; 9. From rural to industrial / Revolution; 10. The virtual square of food
/ Speculation; 11. The paradox of waste / Catastrophe; 12. The pursuit of balance /
Harmony.
Ideas and curating Davide Rampello
Architectural design Michele De Lucchi
Set design and installations Giancarlo Basili
Director of photography Aldo Solbiati
Total area: about 10,000 m2
Thursday 16 April 3 pm
Encounter
Padiglione Zero Expo Milano 2015, between arts and crafts
Davide Rampello concept and curator
with Giancarlo Basili set designer
c/o Aula Magna, Università degli Studi di Milano
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A Dream for Tomorrow
Looking to the Past to Invent the Future
DESIGN
Cortile D’Onore
We love We care
project Philippe Starck produced by Tog
Digital Lithic Design
project Raffaello Galiotto produced by Marmomacc
and with Antolini, Budri, Decormarmi, Intermac, Lithos Design, Odone Angelo, Omag
10 Metropolitan Tastes in the World
videoinstallation STUDIO AZZURRO
Hall Aula Magna
Irori
project Kengo Kuma & Associates produced by Tjm Design - Kitchenhouse
Folklore
project Alessandro Michele produced by Richard Ginori
Loggiato Ovest
exhibition Designing China - Mood-Object
produced by Guangdong Huasong Furniture Group
curator Yang DongjIang
Portico Richini / Portico San Nazaro
exhibition Energia Brasileira Brazil S/A
curator José Roberto Moreira do Valle
Press Office
Waves of Creativity
project Mac Stopa produced by Bolon
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Cortile d’Onore
installation
We love We care
(1,29 x 0,93 x h 2,41 m)
project
PHILIPPE STARCK
produced by
TOG
For the Interni exhibition visitors TOG wanted to create a moment to share: the We
love We care invites all to have a chilling beverage specially created by Philippe
Starck for the exhibition. A healthy pit stop, a custom designed cheerful triporteur,
specifically designed for this event, offering a refreshing light drink. A surprising
beverage, an essence, looking like a glass of rosé wine but non-alcoholic, with an
unexpected taste taking advantage of all the benefits of its natural ingredients.
With his participation to Interni exhibition, Philippe Starck created a playful
moment of joy.
He wants to go back to the essence of design and to remind the duty of a
designer: giving service, finding solutions, offering the best to ease and embellish
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PHILIPPE STARCK
An internationally acclaimed French
creator, designer and architect, his profound
comprehension of contemporary mutations, his
determination to change the world, his anticipatory
concern for environmental implications, his love
of ideas, his desire to defend the intelligence of
usefulness - and the usefulness of intelligence - have
accompanied one iconic creation after the other.
From everyday products such as furniture and
lemon squeezers, to revolutionary mega-yachts,
individual windmills, electric bikes or hotels and
restaurants that aspire to be wondrous, stimulating
and intensely vibrant places. This untiring and
rebellious citizen of the world, who considers it his
duty to share his ethical and subversive vision of
Ph. Nicolas Guerin
a fairer planet, creates unconventional places and
objects whose purpose is to be good before being beautiful. Philippe Starck and his
wife, Jasmine, mostly live on an airplane or in “middles of nowhere”.
TOG
It is an innovative furniture brand and a creative community, combining the best of
industry with its highest technology and the best of humanity with craftsmanship.
For TOG – All Creators TOGether - anyone can be creative: blending a bold and
innovative approach to design and its imaginative process. TOG offers an already
high quality product together with a wide array of customization options; it is
an oblique network where customers are asked to be involved to become part of
the practical, cheerful process of making. TOG is not just a new brand: it sets up
a global system, a web community of customers, enthusiasts and professionals
sharing ideas. The collection includes a creative rooster of high quality designers,
such as Sebastian Bergne, Jonathan Bui Quang Da, Antonio Citterio, Sam
Hecht+Kim Colin, Ambroise Maggiar, Nicola Rapetti, Dai Sugasawa and
Philippe Starck. The main shareholder of TOG is the Brazilian industrial group
Grendene, already the world’s largest footwear producer using mostly plastic
as its field of expertise. With the launch of TOG, Alexandre Grendene enlarges
the circle of activities of the Group. It was logical for TOG to develop its entire
production in Italy; the worldwide center of design with the best engineers and
best manufacturers.
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Cortile d’Onore
installation
Digital Lithic Design
(15 x 12 m)
project
RAFFAELLO GALIOTTO
produced by
MARMOMACC
with Antolini, Budri,
Decormarmi, Intermac,
Lithos Design,
Odone Angelo, Omag
The installation, thorugh seven works in marble, brings out the technological
excellence, capacity for transformation and creativity of the Italian stone
products sector. Italy has extraordinary potential that combines design,
technology and know-how. Computerized mechanical devices and digital design
are channeling this ancient material into a new way of designing and working
with stone. Marble is a natural material that does not reproduce itself: the
designer has the responsibility of creating forms and developing innovative
processes that limit scrap material and the use of energy. The installation
highlights technical aspects of workmanship through experimental works
designed by Raffaello Galiotto for Italian companies, coordinated by Marmomacc.
The works are: Litocorno by Antolini (in Bianco Lasa/Covelano Macchia Vecchia,
water-jet technology); the series Catenata, Corallo, Corona, Madrepora, Porifera,
Serpentina by Budri (3D water-ject abrasive cutting technology); Quadrilobo by
Decormarmi (diamond cutting); Bicefalo by Intermac (Carrara marble, numerically
controlled mill); Retina by Lithos Design (Breccia di Stazzema diamond-cut
marble); Crio by Odone Angelo (Bianco di Carrara, diamond blade and lathe/mill);
Carapace by Omag (Carrara marble, diamond blade).
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RAFFAELLO GALIOTTO
Born in Chiampo (Vicenza) in 1967, after studying
Fine Arts in Venice, opened his own design studio at
Chiampo in 1993. He first specialized in the design
of injection-molded plastic products; later, thanks to
his interest in materials, production processes and
technology, he has developed original experiments
and designed exhibition events, especially in
the sector of marble and natural materials. With
important companies in the stone sector he has
designed many products and collections, through
which to explore the characteristics of stone,
such as surface, weight, translucence and color,
leading to innovations through the use of digital
technology and reduction of waste.
He is a professor of Design at the University of
Ferrara; his projects have been published in books
and magazines, and shown in international events and museums. He it the curator
of the experimental pavilion of Marmomacc Verona and has taken part in
conferences and held lectures on stone design, on the international scene.
MARMOMACC
Marmomacc, which reaches its 50th edition in 2015 (Veronafiere, 30 September – 3
October), is the most important international fair in the stone sector. A showcase
for the promotion of marble Made in Italy on worldwide markets, it is the only event
of its kind to cover the entire production chain: from raw stone to semi-finished
pieces, machinery to accessories, all the way to the most innovative design solutions.
A fair that focuses on business internationalization: the 2014 edition welcomed a
record number of 1,513 exhibitors, of which 60% came from 58 foreign countries,
and 65,000 visitors (64% foreign, from 145 nations). To also encourage growth
through cultural events and advanced experimentation, Marmomacc offers many
initiatives – from exhibitions to installations, conferences to lectures to seminars
– to facilitate interaction between sector professionals, architects and designers,
spreading the word about stone and its multiple applications.
The companies that have produced the sculptures in the installation:
ANTOLINI (Sega di Cavaion, Verona) with over 50 years of experience, applies
innovative technologies to the working of natural stone.
BUDRI (Mirandola, Modena), over 50 years of activity and vast international
experience in the implementation of large custom projects in marble.
DECORMARMI (Chiampo, Vicenza), fifty years of history and two brands that craft
marble with methods of fine tailoring, in over 1000 varieties.
INTERMAC (Pesaro), founded in 1987 by Giancarlo Selci, is the company of Biesse
Group specialized in technologies for the working of glass, stone and metal.
LITHOS DESIGN (San Pietro Mussolino, Vicenza), founded in 2007, is known as
one of the most innovative emerging companies on the stone design market.
ODONE ANGELO (Vercelli), in the sector of natural stones, marbles and granites
since 1950, designs and produces works of urban furnishings and interiors.
OMAG (Zanica, Bergamo), founded in 1979 by Angelo Albani, produces machine
tools for cutting and precision working of marble, stone, granite and glass.
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Cortile d’Onore
videoinstallation
10 Metropolitan
Tastes in the World
(24 x h 2 m)
project
STUDIO AZZURRO
The work presented by Studio Azzurro in the portico of the Cortile d’Onore is a
synchronized video installation with two modules and nine video programs, in
which two horizontal, continuous surfaces show a sequence of images in motion
gathered in the planets most significant big cities: Calcutta, Mexico City, Hong
Kong, Cairo, Las Vegas, Manila, Moscow, Sao Paulo, Shanghai, Taipei.
The images flow, suspended in the space between the arches. They reveal
similarities and differences between distant places that seem to get closer to
each other in terms of image. They narrate densely populated places, in fragments,
the traffic and the markets where foods are displayed, purchased and consumed.
Scenes that speak of human culture, the frenzy of cities and a planet incessantly
bent on procuring the nourishment it needs to live. Markets, vendors and
consumers, piles of fresh food and industrial products, kiosks and shop
windows are seen amidst automobiles and passers-by, in a dialogue with
luminous signage, an infinite flow of frames.
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STUDIO AZZURRO
Is an artistic research group founded in Milan
in 1982 by FABIO CIRIFINO (photography, on
the right in the image), LEONARDO SANGIORGI
(graphic design and animation, on the left) and
PAOLO ROSA (visual arts and cinema, in the
center) who died prematurely in 2013. For over
thirty years the Studio has investigated the poetic
and expressive possibilities of multimedia
languages, which have a great impact on the
relations and models put into action in our time.
Following practices with affinities to relational
aesthetics, with a particular focus on the social
consequences of actions and artworks, the
Studio designs and produces video installations
(Il Nuotatore va troppo spesso ad Heidelberg 1984,
Ph. Elisabetta Catalano
Vedute 1985, Il giardino delle Cose 1992); and then
sensory environments (Tavoli 1995, Coro 1995, Dove va tutta ‘sta gente 2000,
from 2000 the cycle Meditazioni Mediterraneo, from 2008 the series Portatori
di storie), theatrical performances (Giacomo mio, salviamoci 1998, Neither
2004, Galileo, studi per l’Inferno 2006, to name just a few) and films (including
L’Osservatorio nucleare del Signor Nanof 1995, Il Mnemonista 2000).
Besides developing experimental works, the group stands out for educational
experiences including the design of museums (Museo Audiovisivo della
Resistenza 2000, Il Castello di Formigine 2007, Museo Museo Laboratorio della
Mente 2010) and theme exhibitions (Fabrizio De André - La mostra 2008, Fare
gli Italiani 2012, Milano 2033 - Semi di futuro 2013), through which to construct
a communicative context that permits active participation of the viewer inside
a narrative framework based on hypertext and the exchange between real and
virtual elements.
Some of the most important works of Studio Azzurro are now part of museum
collections, like Il Gorgo (1998), in the permanent collection of the Galleria d’Arte
Moderna di Roma Capitale, and In Principio (e poi) (2013), now being installed in
the Vatican Museums, after having been commissioned for the Vatican Pavilion at
the 55th Venice Art Biennale (2013).
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Hall Aula Magna
installation
Irori
(13,5 x 4,9 x h 3 m)
project
KENGO KUMA
& ASSOCIATES
produced by
TJM DESIGN KITCHENHOUSE
lighting Viabizzuno
Human beings have always lived around a hearth. In the Japanese tradition, the
‘Irori’ is a hearth built into the floor, made of iron and wood, around which the
family can gather; it warms the home and is used for cooking. In this project,
Irori is a kitchen designed ‘freehand,’ without pre-set schemes, like a landscape
designed to come to life around a fire. It is organized around the hearth and
composed of bamboo slats and steel pipes: with these elements it is possible to
make a table, a bench, shelves, which can be expanded or reduced at will. The
kitchen transforms, expands or contracts: fire catalyses the domestic energy and
it is the nucleus around which the project has developed, following creatively the
evolution of the family life.
The white cocoon that covers and wraps Irori is made with a vulcanized paper,
one millimeter thick, which special zinc chloride treatment has laminated and
strengthened. The cocoon is created by weaving strips of flexible paper (obi). The
project forecasts the forms of a new life around the hearth, at the center of a soft,
light enclosure.
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KENGO KUMA
Born in Yokohama in 1954, he completed his master’s
degree in architecture at the University of Tokyo
in 1979. From 1985 to 1986 he studied at Columbia
University as Visiting scholar. He established
Kengo Kuma & Associates in 1990. He taught at
Keio University from 2001 to 2008, University of
Illinois at Urbana-Champaign in 2008, and in 2009
he was appointed Professor at the Graduate School
of Architecture, University of Tokyo. Recent works
include Nezu Museum (2009, Tokyo), Yusuhara
Wooden Bridge Museum (2010, Yusuhara), Asakusa
Culture Tourism Information Center (2012, Tokyo),
the Nagaoka City Hall Aore (2012, Nagaoka),
the theatre Kabukiza (2013, Tokyo), the Kyushu
Geibunkan Museum in Fukuoka (2013), the Sunny
Ph. Pey Inada
Hills Japan shop in Tokyo (2013). In France, the
Besançon Art Center and Cité de la Musique (2012) and the FRAC (Fond Regional
d’Art Contemporaine) in Marseille (2013), the Aix-en-Provence Conservatory
of Music (2013), the Entrepôt Macdonald in Paris (education and sports complex,
2014) have been completed. A number of large projects are also going on in other
parts of the world, including the new Victoria & Albert Museum building in
Dundee (Scotland), the University Multifunction Center at EPFL in Lausanne
(Switzerland). In November 2017, in Lodi (Italy), the new Department of Veterinary
Medicine of the Università degli Studi of Milan (26,000 m2 indoor) is slated for
completion. The project won the competition thanks to its ecological character and
openness to the territory. Also in progress are the Green Innovation Factory
in Rovereto (Italy) and the Blue Ice Office in Chamonix (France). Kengo Kuma
was awarded with the International Spirit of Nature Wood Architecture Award
in 2002 (Finland), the International Architecture Award for the Best New Global
Design for Chokkura Plaza and Shelter in 2007 and the Energy Performance +
Architecture Award in 2008 (France). He is an International Fellow of RIBA in the
UK and Honorary Fellow of AIA of the US. He has also written numerous books
including Anti-Object and Natural Architecture, Small Architecture.
TJM DESIGN - kitchenhouse
Founded in Japan in 1909 as a company for the working of steel and the production
of metal tape measures, Tajima Tool Corporation now produces over 2000 types
of utensils and tools, known the world over for their sturdy functional quality. In
particular, products like tape measures and rotating laser levels are very successful
thanks to advanced technology and quality control, making them favorites of highend professional users. In 2005 Kitchenhouse, a brand of reference in the field of
high-profile component kitchens in Japan, merged with the TJM Group, leading to
the birth of TJM Design. The corporate policy of TJM Design is not oriented towards
large business volume, but towards the highest quality and projects of maximum
elegance. The showroom in Shanghai designed by the architect Kengo Kuma
was opened in 2012, quickly becoming the base for the expansion of TJM DesignKitchenhouse in the entire Asian region as a luxury kitchen brand. Each of the
five plants in Japan and two facilities in China, together with the many affiliates,
maintains the strictest quality control and an efficient delivery system.
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Cortile d’Onore
installation
Folklore
(2,74 x 3,72 x h 4,75 m)
project
ALESSANDRO MICHELE
produced by
RICHARD GINORI
Through an architectural fiction inspired by Renaissance grotesques, the wooden
coffers of Florentine 16th-century lacunaria and the capitals of the temple of Nike
in Athens, the installation presents a retracing of the structure of the Portals, clad
with porcelain by Richard Ginori. Spouts, teapots, handles, plates, coffeepots,
lids and trays recreate the line of the two portals; crossing them, one reaches a
Wunderkammer where play, illusion and lightness become a divertissement, an
abstraction from reality, a collection of dreams and marvels. The walls next to the steps
are also covered by a wooden structure that underscores the masonry architecture
and is composed of housings, alcoves, niches that protect and welcome a carousel
of porcelain artifacts. Framed in structures of patinated wood, secret mechanisms
and lights create imagery that evokes the urban festival, as a celebration of the act
and gestures expressed in the produced work. The passage becomes a perspective
procession designed by rows of cups, teapots and coffeepots, by series of plates and
saucers, collections of handles, knobs and spouts, inserted in frames of lights that
suggest the triumphal floats of Italian folk festivals. The portals interpreted by
Alessandro Michele for Richard Ginori celebrate the feast as a moment of gathering, a
way to get beyond the alienation of everyday life; they exalt work and product, art and
labor. The feast thus becomes a sublimation of collective creative energy.
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ALESSANDRO MICHELE
Born in Rome in 1972, he studied at the prestigious
Accademia di Costume e Moda in that city. His first
important experience in the fashion world came at
the end of the 1990s when he began to work at
Fendi as senior designer for accessories. In 2002
Alessandro Michele entered the design office of
Gucci, hired by Tom Ford, working in the London
facility. Since then Alessandro Michele has worked
for the Gucci design office in different roles, with
increasing levels of responsibility; he was appointed
as Creative Director of Gucci in January 2015.
With a passion for interiors and decorating, in
September 2014 he also became creative director
of Richard Ginori. This role is fundamental
for the development of a brand with such an
Courtesy Carlotta Manaigo
outstanding heritage. Michele has contributed to
the repositioning of the Richard Ginori brand, shifting it into the high end of
the porcelain market with collections that successfully interpret the history of the
trademark, based on tradition and fine craftsmanship. Alessandro Michele has also
supervised the development of the new concept for the flagship store of Richard
Ginori on Via de’ Rondinelli in Florence.
RICHARD GINORI
Richard Ginori is one of Italy’s leading manufacturers of high-quality porcelain
tableware, usually referred to as ‘pure porcelain’. The story of Richard Ginori
commences in 1735, when Marquis Carlo Andrea Ginori, advisor to the Grand Duke
of Tuscany, established the first Italian manufactory of hard-paste porcelain,
the Doccia porcelain manufactory, on his family estate. In 1896 Marquis Carlo
Benedetto Ginori sold the manufactory to the Piedmont businessman Augusto
Richard. The Società Ceramica Richard-Ginori per Azioni was born.
Over the years, Richard Ginori has been associated with the world’s top names
in architecture, design and fashion, and has made a name for itself as an
Italian style icon. Between 1923 and 1930, under the artistic direction of designer
Gio Ponti, the Florentine company embarked on an unprecedented path of
development and expansion, updating the production with the forms and
patterns of the Art Deco style. In the 1990s Richard Ginori was enriched by
numerous authoritative contributions by Achille Castiglioni, Enzo Mari, Maurizio
Rossi, Angelo Mangiarotti, Franco Albini and Gian Battista Vannozzi.
Since 1958 Richard Ginori’s production has been headquartered at the plant
in Sesto Fiorentino, inspired by the labours of the artistic workshops of the
Renaissance. Richard Ginori has taken over in June 2013 by Gucci, a world leader
in the luxury sector.
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Loggiato Ovest
exhibition
Designing China
Mood - Object
curator
YANG DONGJIANG
sponsor
GUANGDONG HUASONG
FURNITURE GROUP
Mood-object, subjectivity and objectivity, spirituality and materialism: these
are the starting points of design culture. An attitude towards reality is the result
of our mood and is reflected in the objects we create. The will of man and his
desires take form in objects. Those who create objects starting with inner passions
and spiritual research transmit their attitude to the objects themselves. In this
correspondence between subject and object, mood is the true source of creations
and gives objects symbolic meanings as well. As a result, a creation is much more
than a mere object. The state of mind influences the purchase and consumption of
objects. Consumption, then, is the meeting point between the more conceptual
aspects of creation and the objects themselves. The relationship between state
of mind and object could be compared to DNA and its helix, which operate in
different ways and respond to different purposes, but coexist and depend on each
other. These reflections on the relationship between mood and object are the
starting point of the works of the six designers in the exhibition, that are not only
innovative pieces of furniture, but also the result of the tension between interior
world and material needs, a kind of high-potential energy that leads to creativity.
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Yang
Dongjiang
ZHU PEI
RUAN HAO
SHERMAN LIN
JIANG FENG
CHEN
YAOGUANG
YANG DONGJIANG is vice-director of Tsinghua University Art Museum,
professor at the Academy of Art and Design of Tsinghua University, and artistic
supervisor of the Chinese magazine TrendsHome. He has curated the event ‘Design
Shanghai’ (2013) and the exhibition ‘Designing China’ for the Interni event in 2014
(Milan). He has directed television series for CCTV (China Central Television) on
topics of design and architecture. He's managing editor of Interni China
ZHU PEI (Beijing, 1962), one of the leading Chinese architects, with a Masters
in Architecture from Tsinghua University and UC Berkeley. He founded Studio
Pei-Zhu in Beijing in 2005 and teaches at Columbia University (New York). He
has designed the Guggenheim Art Pavilion in Abu Dhabi and the Guggenheum
Museum in Beijing. Projects are now in progress for the Minsheng Contemporary
Art Museum and the Tai Miao Art Museum in Beijing, the Art Museum of Wuhan
University (Hubei), the Tibetan Medicine Experience Hotel in Lhasa (Tibet).
RUAN HAO in charge of the studio Lycs Architecture, is one of the
most famous young Chinese architects. In 2010 he founded the studio Lycs
Architecture, with offices in Hangzhou and Hong Kong. His works include the
Tiantai Chicheng Primary School, the Taiyuan Museum of Art.
SHERMAN LIN, creative director of Newsdays Interior Design and
Construction Co. Ltd., is a supervisor and guest professor at the School of Urban
Design of the China Central Academy of Fine Arts, a researcher at the China
National Academy of Painting and the Chinese National Academy of Art.
CHEN YAOGUANG is a famous Chinese designer and creative professional in
the field of lifestyle; he is one of the ten most influential Chinese designers and is
recognized as the ‘spokesman of the design of contemporary culture.’
JIANG FENG is founder, president and head designer of J&A, with a Masters
in Architecture a professor, senior architect and expert consultant to the State
Council for Special Concessions, vice-director of the Chinese Institute for Interior
Design. He is a guest professor and tutor in many universities, including the
Guangzhou Academy of Fine Arts.
Guangdong Huasong Furniture Group
Abiding by the core mission of ‘Improving Life, Imprint Lives’, Guangdong
Huasong Furniture Group provides manufacturing service of various styles of
furniture and is actively reforming the industry with the amalgam of our EastWest top of the line furniture products. Gicasa, Midita,Tansong and Huasong
are well known brands of high-end Chinese and European styled furniture that
have been matured to become brands that are loved and cherished. Huasong
Group has become the most competitive, innovative and influential corporation
while setting the benchmark for the Chinese furniture industry.
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Portico Richini e
Portico San Nazaro
exhibition
Energia Brasileira
BRAZIL S/A
coordination
JOSÉ ROBERTO
MOREIRA DO VALLE,
ANGELO DERENZE,
FRAN ABREU
Designer 3D, Maycon Domazak
Energia Brasileira gathers the works of over 60 designers, emerging young and
internationally renowned talents, presented in a range of exhibitions, including
100% Brasil, Tribute to Sergio Rodrigues curated by Linbrasil, The Neon Traffic
Dealer curated by Alê Jordão, Sou do mundo, sou Minas Gerais and Design na
Pele Escritas.
Now at its sixth edition, Brazil S/A pursues its objective of offering a vision of
Brazil and its culture of crafts, always focusing on the future and on beauty, to
introduce visitors to Brazilian creativity and innovation. The present edition has its
eye on Expo 2015: the leitmotif of the various exhibitions in the historic porticoes
of the University in Milan is energy, seen as the expression of the character of
the Brazilian people, as an approach to everyday life, the vital energy that feeds
creativity and the desire to do things.
Brazilian design is recognized today as a tangible sign and perfect synthesis
between the richness of a country with age-old traditions and the capacity to
look to the future with creativity and originality.
Energia Brasileira also offers a complete calendar of events.
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ANGELO DERENZE
FRAN ABREU
JOSÉ ROBERTO MOREIRA DO VALLE
has worked as a decorator over the last
25 years, at the head of the Moreira
do Valle Decorações e Eventos office,
in São Paulo.
In 2010, he created the Brazil S/A,
which purpose is to create a bridge of
relationaships between companies
and design, architecture and
decoration professionals, seeking the generation of new business. During the last
five years Brazil S/A, through the promotion of products and services during the
Milan Design Week, has consolidated itself as the Brazilian space for Design.
In 2013 José Roberto was elected by the italian magazine MF Milano Finanza, as
one of the 80 more influential people for relations between Brasil and Italy, and
was invited by APEX – Brazilian Agency for the Promotion Export and Investments,
to coordinate the promotion of Brazilian gastronomy in the international scenario.
ANGELO DERENZE handled design industry communication and events at
Editora Abril and was the president of Casa Cor Nacional. His mission at Brazil
S/A is to establish professional and commercial partnerships towards the further
promotion of Brazilian design and architecture
FRAN ABREU is a publicist and a Dpto partner. He has extensive experience in
institutional marketing and brand communication in the Brazilian architecture
and design industry, including DECA, Blindex, Schneider Electric and others. His
mission at Brazil S/A is to communicate the brand’s features and strengths, as
well as guide marketing strategies for the event.
BRAZIL S/A
It has the purpose of promoting the image of Brazilian design and increasing
the visibility of its products, to encourage business and exports. The goal of the
founder is to focus on the presentation of products as in an open-air art gallery
and to open a window on the Brazilian world, not just showing design but also
the overall culture of the country. Energia Brasileira, the present edition of Brazil
S/A, has also been created by Angelo Derenze and Fran Abreu. The participants
are young talents and big names of design, known on an international level, like
Brunno Jahara, Guto Requena, Marcelo Rosenbaum, Fetish Studio, Sergio Matos,
Zanini de Zanine, Bruno Faucz, Fernando Jaeger, Henry Steyer, Atelier BAM, Marko
Brajovic and Rodrigo Ambrosio.
Project supporters of Brazil S/A:
Technical Support Brazil : ABD | Associação Brasileira de Designers de
Interiores, Augustus Turismo, Florim, Gautio, Marianamaral Comunicação,
IdeiaFactory, TS Studio, Agenzia Timbre
Technical Support Italy : Baiana, Biba, Calligaris, Diomedea, MLT - Mechanical
Lippage Tuning, PQ - Parentesi Quadra, Patrizia Garganti, Pura Luce, Gruppo
Tomasella, Toncelli, Wood-Skin, Florim, Papillon 1990 Milano, Eccellenza italiana,
Neia Paz project manager.
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100% BRASIL is one of the main exhibitions of the sixth edition
of Brazil S/A, offering a vision of Brazil and its crafts, through
an ideal experiential voyage. Sergio Matos, Henrique Steyer,
Juliano Guidi, Rona Silva, Gustavo Engelhardt, Fabio Galeazzo
and Ronald Sasson are some of the Brazilian designers showing
their creations.
Sérgio Matos creates an original seat that uses the crochet
effect, evoking memory and tradition: an armchair with floral
inspiration, based on typical exotic flowers that open to narrate
the poetic universe of Brazilian folklore.
The Giaguaro bookcase created by Henrique Steyer is based
on the distinctive lines of the Panthera Onca, the Brazilian jaguar
threatened with extinction. The bookcase is surprising for its format,
composed of different pieces, set between the wood and the lacquer
finish, which combine to create the face of the animal.
Juliano Guidi borrows objects from nature, that contain
the very essence of Brazil in their DNA: the designer uses
pieces of Imbuia wood that become, from simple scrap
materials, furnishings that contain a sophisticated, very Brazilian
creative energy.
The skin of the coral snake, one of the most widespread
South American reptiles, becomes a source of inspiration for
Rona Silva, who transforms its elements into a light source.
Color plays with light in a cheerful, lively work that interprets
the mood of Brazilian culture.
The metal clip, an icon that reminds us of the world of paper,
changes its function and is transformed, taking on a new meaning
and a new use. Gustavo Engelhardt proposes a piece with
a simple design with a brilliant role game, making it possible
to ‘file’ coats, bags, hats and scarves.
Fabio Galeazzo creates an exclusive collection of tiles
inspired by the rhythm and culture of Brazilian samba.
The collection, composed of seven hexagonal models,
can be used to make unique, personalized floors.
Bronze is the material chosen by Ronald Sasson for his
Zózimo seat, a tribute to the work of the journalist Zózimo Barrozo
do Amaral, who during the course of his career narrated the
Rio of the golden years. A seat with a retro look, inspired by the
1950s and 1960s.
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The exhibition TRIBUTE TO SERGIO RODRIGUES honors one of
the last great masters in the history of design. Rodrigues, who
passed away in September 2014, worked for sixty years in the
field of furniture design and architecture. His legacy contains
over 1200 projects that have become a source of inspiration
for the new generation of Brazilian designers, proud of their
cultural roots. Sergio Rodrigues transformed his concerns into
coherent work that reveals the character of Brazilian culture.
The exhibition presents the most iconic furnishings designed
by Rodrigues, including the Mocho stool from 1954, the Mole
(Sheriff) armchair from 1961, the Kilin chair from 1973, the
Diz chair from 2002. All the objects have been selected by
LinBrasil, a company created by Gisèle Pereira Schwartsburd in
2000 to produce the furnishings of the great master.
To explore the expressive possibilities of light, seen not as
the capacity to illuminate objects, but as an artistic language, is
the idea behind THE NEON TRAFFIC DEALER. The exhibition,
curated by Baixo Ribeiro, gathers a series of calligraphic
objects made by Alê Jordão through the use of neon lights.
The Brazilian artist, born in Sao Paulo, sets out to explore the
poetics of neon by studying the luminous component as an
independent expressive medium. Technology and design are
the means applied by the artist to transmit an idea of making art
and giving life to unique creations.
The exhibition SOU DO MUNDO, SOU MINAS GERAIS
intertwines design and fashion with the themes of sustainable
development, the beating heart of Expo 2015: it combines a
series of creations by fashion designers, product designers
and artists that through the works in the show offer a portrait
of Brazilian culture, tradition and values while portraying, in
particular, the reality of the state of Minas Gerais, the second
largest Brazilian state in terms of population, famous for the
production of coffee, but also for art and colonial architecture.
Installation of the exhibition
“Tribute to Sergio Rodriguez.”
A work by Alê Jordão in
“The Neon Traffic Dealer.”
A Gustavo Greco print in “Sou
do Mundo, Sou Minas Gerais.”
The exhibition DESIGN NA PELE ESCRITAS promoted by
the Center of the Tanning Industry of Brazil (Centro das
Indústrias de Curtumes do Brasil - Cicb), the exhibition stages
an encounter between outstanding Brazilian designers and
the tanning industry, featuring products made with innovative
leathers of great graphic impact.
The following exhibitions are also included in Brazil S/A:
Best in Show - Ceramics of Brasil, presented by Anfacer/Revestir;
Lux Brasil - Ligthing Products, presented by Abilux;
Neobox: Made to Measure by Neobox;
Rugs Of Brazil by Bellouchi Tapetes;
Ideiafactory: Tailor-Made In Italy For Brazil by Ideia Factory.
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Leather goods on display in
“Design na Pele Escritas.”
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Press Office
Waves of Creativity
project
MAC STOPA
produced by
BOLON
with Tonon, Profim,
TMK Projekt,
Saint-Gobain Formula,
Marro, Advertis Group,
Casali, Mosaico Digitale
Flos, Samsung,
The Fake Factory, Danese
Energy for creativity refers to innovation in design, which involves constant
experimentation to bring new solutions to life. Entering the Waves of Creativity
Press Office, where energy for creativity is amplified, visitors are energized by the
mix of artistic colorful patterns, geometries and furniture. The interior design is
based on three-dimensionality, featuring Mac Stopa’s modular rhomboid floor
tiles with parametric pentagonal pattern designed in collaboration with Bolon,
his Waves of Creativity graphic and other custom furniture and finishes.
The Waves of Creativity Press Office consists of two areas: the reception with
linear front desk and the conference/meeting area with modular tables and soft
seating pentagonal cushions. The Waves of Creativity graphic is applied on the
walls, on Mac’s upholstered pentagonal cushions and award-winning Pelikan
chairs by Profim. Bolon’s tessellating 3D rhomboid floor tiles when rotated during
installation allow for creating multiple geometrical layouts of the floor. The white
poufs by Tonon amaze with their parametric 3D skin. The modular shelving
system manufactured by Saint-Gobain Formula and TMK gives the impression of
controlled randomness.
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MAC STOPA
Founder, chief architect and designer of Massive
Design, an award - winning interior architectural
design firm specializing in corporate interior
planning and design for Fortune and Global 500
companies, designing interiors for public spaces as
well as industrial design. Massive Design’s clients
include, among others, Google, Coca-Cola, Samsung,
GlaxoSmithKline, Unilever, Mondelez, Pernod Ricard,
Bacardi-Martini, Credit Suisse, PwC, Lloyd’s and EY.
Mac Stopa is known for his modern, innovative
and unconventional interiors that reflect and
enhance a company’s corporate image as well as for
designing interiors that are functional, comfortable
and productive work environments. Mac is also an
industrial designer and graphic designer.
His portfolio includes, among others: per Tonon chairs
Stucture (Red Dot Award 2013, Interior Design Best of Year Award 2013, 2013 Good
Design™ Award and German Design Award Special Mention 2015), Step (Interior
Design Best of Year Honoree Award 2013), Tako (Interior Design Best of Year Honoree
Award 2014) and Mac's Table (2014 Good Design™ Award);the Hybrid Collection for
Casali (Red Dot Award 2015, two Interior Design Best of Year Awards 2014 and two
Interior Design Best of Year Honoree Awards 2014); as well as 3D / CB Wallcovering
(Interior Design Best of Year Award 2014).
At NeoCon 2014, Mac’s Breaking Form modular carpet collection for Mohawk Group
(Best of NeoCon Editors’ Choice Award 2014, Red Dot Award 2015) was introduced.
His Futuro workstation for Mikomax and Pelikan chair with M. Ballendat for Profim
(Red Dot Award 2015) were introduced at Orgatec 2014. In March 2015, Mac’s Trulli
patterns for Mosaico Digitale were exhibited at the Japan Shop show in Tokyo.
BOLON
A Swedish cutting-edge design company managed by sisters Annica and Marie
Eklund, where the third generation of the family owns the company. They have
developed the company from a traditional weaving mill into an international
design brand, with a focus on innovative flooring and creative interiors.
Bolon’s list of clientèle includes Armani, Google, Mercedes, Adidas, Reebok and
Sheraton, as well as leading architects and designers such as Jean Nouvel and
Cappellini. From the very day Bolon were established in 1949, Bolon has proven
to be an environmental innovator. The first business idea involved turning
waste material into rag rugs and since then, Bolon have continuously strived to
apply more sustainable working and manufacturing processes. From 2014 all
the products are phthalate free. Furthermore, Bolon products and processes
hold many internationally recognised environmental quality certifications
including Breeam, Green Tag, Floorscore, ISO 9001 and ISO 14001. All design and
production is carried out in Ulricehamn, Sweden.
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BE OPEN FOUNDATION
The international foundation BE OPEN participates in ENERGY FOR CREATIVITY
with the exhibition The Gardens of Wonders. A Journey Through Scents:
installed at the Orto Botanico di Brera, the show explores the fertile connections
between design and the world of perfume.
BE OPEN is a global initiative to foster creativity and innovation, promoting
people and ideas today to build solutions for tomorrow. A cultural and social
initiative supported by the Russian philanthropist, businesswoman and
entrepreneur Yelena Baturina, BE OPEN is an extension of Yelena Baturina’s
passion for new ideas and forms.
Yelena Baturina has always been involved in charities that prioritize people and
their ideas. At the core of her interest there is a deep hope to see the world become
a better place by investing in the creative leaders of the next generation, as
she says “We engage with people across all platforms as we believe that the most
innovative discoveries are made where these disciplines meet.”
In the last two years BE OPEN has been harnessing creative brain power through a
system of conferences, competitions, exhibitions at some of the most important
design centres of the world: Milan Design Week, Design Miami/ Basel and the
London Design Festival.
BE OPEN chooses an annual theme to guide its programme: 2013 focused on design
for the five senses, through innovative projects that reached out to the sixth sense;
the theme for 2014/5 is North, South, East, West - a journey to the ‘four corners’
of the earth - with the highlight project being ‘Made in …’, to research on the
relation between traditional crafts, design and the global market.
The event in Milan this year is the evolution of “Made in… India” (2014) in
which the Foundation explored an age-old culture composed of outstanding
skills that have survived until now thanks to individual artisans. The Garden of
Wonders. A Journey Through Scents is the second part of the global project
“Made in…” created by the Be Open Foundation, an investigative tour on the
productive relationship between contemporary design and the excellence of small
manufacturers.
Underpinning all of BE OPEN’s work, is a conviction that creativity should
design the future. “That’s why we want to nurture new, young talent”, says Yelena
Baturina; “With our support, creative thinking can thrive, business models can bear
fruit and experiments can become realities.” in fact, the Foundation launched the
Young Talent Award, a prize aiming to help the new young creatives of tomorrow
to find their way in the global industry through a grant offered to develop freely
their projects.
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1.
3.
4.
1. Yelena Baturina, Be Open Foundation
founder 2. mischer’traxler, winners
of the first edition of the Young Talent
Award, April 2014 3. House of Senses by
Christophe Pillet, within Interni Hybrid
Architecture & Design. Milan, April 2013
4. Made in...India, Samskara exhibition.
Space designed by Anupama Kundoo, New
Delhi, February 2014 5. Be Open Sound
Portal at Trafalgar Square. London Design
Festival, September 2012
5.
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Founded in 1924, the Università degli Studi of Milan is one of the largest universities
in Italy, and one of the youngest, though based on a merger at its founding of
institutions with over two centuries of history. It is the University of northern Italy
with the widest range of scientific-disciplinary sectors: 130 first and second level
programs, 31 doctoral courses and 68 schools of specialization. There are about
63,000 registered students. It is one of the leading Italian universities for scientific
productivity according to the rankings of Shanghai, Taiwan and Leiden, and the only
Italian university to be part of LERU (League of European Research Universities).
Ospedale Maggiore, now the Università degli Studi di Milano
The monumental health care complex known to the people of Milan as Ca’ Granda,
was founded in 1456 by Francesco Sforza, Duke of Milan, and his wife Bianca
Maria to combine in a single large building the many little hospitals scattered
around the city. The project was assigned to the Tuscan architect Antonio Averlino,
known as Filarete (1400-1469), who describes it in his famous “Treatrise on
Architectur” as including the construction of two quads separated by a large
central courtyard, bordered by two-story porticoes on four sides. Two-story
porticoes were also made in the four smaller courtyards into which each quad was
subdivided. The project of the complex (43,000 m2 of space) was done in phases,
relying on bequests and donations, but above all on the popular contribution of
a special Jubilee known as the “Festa del Perdono” celebrated on 25 March each
year, with abundant issuing of indulgences. The first phase of the construction,
supervised by Filarete (the ground floor) until his death in 1469, continued under
the supervision of the Milanese architect Guiniforte Solari (second floor) and then
with Giovanni Antonio Amadeo. The second phase of the work began in 1624. The
construction of the central courtyard based on Filarete’s design was completed by
Giovanni Battista Pessina, immediately joined by Francesco Maria Richini, Fabio
Mangone and Giovanni Battista Crespi. The Baroque facade and the church of
the Annunciata were then built. Richini repeated, on the facade along Via Festa del
Perdono, the double lancet windows, placing stone decorations made by Giovanni
Antonio Amadeo in the interiors, belonging to the wing of the portico demolished
to create the new large courtyard. The third phase, covering the period from 1797
to 1804, included the construction of the three courtyards inside the second
quad and the completion of the vast facade towards the left. In 1939 the health
care functions were shifted to the pavilions of the Policlinico and the Niguarda
Hospital, and the Ca’ Granda became the location of the Rectorate of the State
University. The left wing (end of the 1700s) has a neoclassical design. The facade
(283 meters) is divided into three volumes that lead to the two lateral quads
and the court of honor placed in between. The central courtyard is crowned by a
quadriporticus topped by a loggia. In the right wing the four small courtyards of
the construction of Filarete have been restored for some time. The first, completed
by Solari in 1467 and originally known as “della spezieria,” is a quadriporticus
topped by a loggia supported by elegant marble columns. Next comes a second
courtyard, known as “dei Bagni delle donne” (1473), and a third small court known
as “della Giazzeria” (Ghiacciaia) (1468). The last of the four small courtyards
is called “della Legnaia”. The present condition is the result of the extensive
restoration work that began in 1953, based on a project by the architects Piero
Portaluppi and Liliana Grassi.
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ENCOUNTERS, DEBATES
Aula Magna
Tuesday 14 April 10.30 pm
Lecture Italcementi Urban Reinassance
Mario Cucinella, Bernard Khoury, Piuarch, Park Associati
Wednesday 15 April 2.30 pm - EXPO MILANO 2015 EVENT
#innovation #sustainability #beauty
My Pavilions Expo Milano 2015
Daniel Libeskind with OIKOS
Thursday 16 April 3 pm - EXPO MILANO 2015 EVENT
Padiglione Zero Expo Milano 2015, between arts and crafts
Davide Rampello, concept and curator, with Giancarlo Basili set designer
Sunday 3 May 7.30 pm
Conference-performance
Leonardo as inventor, architect of life
MassimILIANO FINAZZER FLORY, director and actor
with FRITJOF CAPRA, Berkeley University, California
Auletta di Rappresentanza Senato Accademico
Tuesday 14 April 3 pm
Brand Power
Yang Dongjiang Designing China exhibition curator
Yaoguang Chen, Hao Ruan, Sherman Lin, Frank Jiang
Simone Micheli, Marco Piva, Fabio Rotella, Giovanni Polazzi/Studio Archea
Thursday 16 April 12 am
Yacht design
Massimo Perotti CEO Cantieri Sanlorenzo
Celebrates the 10th anniversary of Sanlorenzo and converses with Piero Lissoni
Friday 17 April 3 pm - EXPO MILANO 2015 EVENT
5x15
The 5 Thematic Areas of Expo Milano 2015
Padiglione Zero / Matteo Gatto
Future Food District / Carlo Ratti
Children Park / Michele Zini and ZPZ Partners for Reggio Children
Biodiversity Park / Emilio Genovesi
Arts&Foods. Rituals since 1851 / Germano Celant
Monday 20 April 6 pm
Milan Album, 150 figurines drawn by Emilio Giannelli
presented by Giangiacomo Schiavi
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Entrance of Università degli Studi di Milano - Via Festa del Perdono, 7
Entrance Portico Cortile d’Onore - Scalone d’onore Loggiato Ovest
Section of Loggiato Ovest
1st floor - Loggiato Ovest
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Cortile d’Onore
Cortile del 700
Cortile dei Bagni
Portico del Richini (internal view)
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Cortile dei Bagni
The Copper Labyrinth
Look into my Eyes
Studios,
Bart van Heesch e
Emilie Kröner
The Copper Labyrinth, a project by Look into my Eyes Studios, in collaboration
with The European Copper Institute in 100% recycled copper. The labyrinth
has an area of almost 100 m2 and is composed of a copper tube with a length of 250
meters, polished by hand, sanded and designed with a lively undulated pattern.
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Cortile d'Onore
OUTDOOR LOUNGE
2. SERRALUNGA
1. TERA
3. ITALCEMENTI
5. CARLA MILESI
4. TOG
1. TERA. Seats from the new I limiti collection in polyethylene and marble, a project by
Valerio Cometti.
2. SERRALUNGA. Doggy and Pulcino outdoor seating, designed by Eero Aarnio
3. ITALCEMENTI. Acqua cement seat, designed by EMBT Enric Miralles and Benedetta
Tagliabue
4. TOG. Os Hen sculptural seat, designed by Dai Sugasawa
5. Carla Milesi. The Milan-based artist presents Ricciolina, a cement bench in two
colors, with solar panels and led lighting..
Thanks to the partners of Interni for foods&beverages:
Acqua S.Pellegrino, Acqua Panna, Antica Ricetta and Patamore of Buona
Compagnia Gourmet, CIBUS, Consorzio Tutela Provolone Valpadana, Delicius,
Fratelli Berlucchi, La Perla, Ruliano, S. Pellegrino soft drinks;
for catering services: BIO.it Doma Food & Party Design.
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2015 Press Kit EN

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