! ! ! ! ! ! San!Vendemiano,!15th!of!April,!2013! ! ! Press
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! ! ! ! ! ! San!Vendemiano,!15th!of!April,!2013! ! ! Press
! ! ! ! ! ! San!Vendemiano,!15th!of!April,!2013! ! ! Press%release%Brands%O.I.%Srl% ! ! New!partnership!between!Brands!O.I.!Srl!and!Colors!in!Optics!Ltd.!for!the!Cesare!Paciotti!Eyewear! U.S.!market.! ! ! Brands% O.I.! and! Colors% in% Optics! have! recently! reached! an! agreement! to! sell! Cesare% Paciotti%Eyewear!collection,!launched!at!MIDO%2013,!in!the!North!American!market.! ! Colors% in% Optics,! founded! in! 1978! by! Sanford% Hutton,! the! current! president,! is! a! leading! company! for! the! distribution! of! highNend! glasses! in! the! most! important! optical! shops! and! department!stores!in!the!U.S..! ! Already! distributor! of! established! brands,! the! company! is! well! known! throughout! the! United!States!for!its!ability!to!place!its!products!in!the!jet!set,!thanks!to!the!collaboration!with!the! stars,! natural! testimonial! in! eyewear’s! license! lines! (Jessica! Simpson,! Melanie! Fiona,! JayNZ,! Trey! Songz,!etc.).! ! The! Cesare% Paciotti% Eyewear% collection! launched! by! Brands% O.I.! on! March! 2! in! Milan! consists! in! 24! models,! available! in! several! colors;! bright,! aggressive! and,! of! course,! unique.! The! sale!will!be!on!throughout!the!United!States!by!the!end!of!May.! ! All! frames! are! 100%$ Made$ in$ Italy! and! are! differentiated! by! a! laser! incision! of! a! unique! serial!number!on!the!temple!tip!that!makes!the!accessory!unique!and!allows!traceability.! ! Brands% O.I.! is! a! company! totally! dedicated! to! support! and! promote! the! Made% in% Italy,! producing!and!conceiving,!contributing!to!the!exploitation!of!important!Italian!brands.!Currently,! Brands%O.I.!covers!direct!sales!with!over!1,000!stores!in!Europe!and!has!distribution!partnerships! in!23!countries,!exporting!over!60%!of!its!products.! ! ! *!!!!!!*!!!!!!*! ! ! Brands% O.I.! was! founded! in! 2010! with! the! initiative! of! a! group! of! former! managers! Marcolin!and!with!the!financial!support!of!B&E%Equities%SpA,!a!holding!portfolio!for!investments!in! private!equity!and!venture!capital!headed!by!Benedetto!De!Benedetti!and!Elisabetta!Salza.! ! BRANDS O.I. Srl Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409 Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV) tel. +39 0438 403399 – fax +39 0438 491025 – [email protected] !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ! ! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ! ! ! ! ! ! San!Vendemiano,!18!aprile!2013! ! ! Comunicato*stampa*Brands*O.I.*Srl* * ! Nuova!partnership!tra!Brands!O.I.!Srl!e!Colors!in!Optics!Ltd.!per!il!mercato!USA!di!Cesare!Paciotti! Eyewear.!! * ! Brands*O.I.*e*Colors*in*Optics*hanno!recentemente!raggiunto!un!accordo!per!la!vendita!sul! mercato!nordamericano!della!linea!Cesare*Paciotti*Eyewear,!lanciata!a!MIDO*2013.! ! Colors* in* Optics,! fondata! nel! 1978! da! Sanford* Hutton,! attuale! presidente,! è! un’azienda! leader!per!la!distribuzione!di!occhiali!di!fascia!alta!nei!più!importanti!negozi!di!ottica!e!department* store!statunitensi.! ! Già! distributore! di! marchi! affermati,! l’azienda! è! nota! in! tutti! gli! Stati! Uniti! per! la! sua! capacità! di! collocare! i! suoi! prodotti! nel! jet* set,! grazie! alla! collaborazione! con! le! star,! testimonial! naturali!delle!linee!eyewear!in!licenza*(Jessica!Simpson,!Melanie!Fiona,!JayVZ,!Trey!Songz,!etc).! * * La!collezione*Cesare*Paciotti*Eyewear!lanciata!dalla!Brands*O.I.!lo!scorso!2!marzo!a!Milano! è! composta! da! 24! modelli,! disponibili! in! svariati! colori;! vivaci,! aggressivi! e! ovviamente! unici! nel! loro!genere.!La!vendita!avverrà!su!tutto!il!territorio!statunitense!da!fine!maggio.!! ! Tutte!le!montature!sono!100%$Made$in$Italy*e!vengono!differenziate!dall’incisione!al!laser! di!un!numero*seriale*univoco!sul!terminale!dell’asta!che!rende!unico!l’accessorio!e!ne!permette!la! tracciabilità.! * Brands*O.I.!è!un’azienda!totalmente!dedicata!a!sostenere!ed!a!promuovere!il!Made*in*Italy! sia! ideando! che! producendo! sul! territorio! nazionale! sia! contribuendo! alla! valorizzazione! di! importanti!firme!italiane.!Attualmente,!Brands*O.I.!copre!con!vendite!dirette!oltre!1.000!negozi!in! Europa!e!ha!partnership!di!distribuzione!in!22!paesi,!esportando!oltre!il!60%!dei!propri!prodotti.!! ! ! *!!!!!*!!!!!*! * * Brands* O.I.* nasce* nel* 2010* su* iniziativa* di* un* gruppo* di* manager* ex* Marcolin* e* con* il* supporto*finanziario*di*B&E*Equities*S.p.A.,*holding*di*portafoglio*per*investimenti*in*private*equity* e*venture*capital*facente*capo*a*Benedetto*De*Benedetti*ed*Elisabetta*Salza.* BRANDS O.I. Srl Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409 Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV) tel. +39 0438 403399 – fax +39 0438 491025 – [email protected] ! ! ! ! San!Vendemiano,!15!Avril,!2013! ! ! Communiqué)de)presse)Brands)O.I.)Srl) ! ! Nouveau!partenariat!entre!Brands!O.I.!Srl!et!Colors!in!Optics!Ltd!pour!le!marché!américain!de!la! collection!Cesare!Paciotti!Eyewear.! ! ! Brands)O.I.!et!Colors)in)Optics!ont!récemment!conclu!un!accord!pour!vendre!sur!le!marché! nordDaméricain!la!collection!Cesare)Paciotti)Eyewear!lancé!au!MIDO)2013.! ! Colors)in)Optics,!fondée!en!1978!par!Sanford)Hutton,!actuel!président,!est!un!chef!de!file! dans!la!distribution!de!lunettes!haut!de!gamme!dans!les!plus!importants!magasins!d’optique!et!les! grands!magasins!aux!ÉtatsDUnis.! ! Déjà! distributeur! de! marques! établies,! la! société! est! connue! aux! EtatsDUnis! pour! sa! capacité! de! placer! ses! produits! dans! la! jetDset,! grâce! à! la! coopération! avec! les! stars,! témoins' naturels!des!lignes!en!licence!(Jessica!Simpson,!Melanie!Fiona,!JayDZ,!Trey!Songz,!etc.)! ! La!collection!Cesare)Paciotti)Eyewear!lancée!par!Brands)O.I.)le!2!Mars!à!Milan!se!compose! de!24!modèles,!disponibles!en!plusieurs!couleurs;!lumineux,!agressifs,!et!bien!sûr!unique.!La!vente! aura!lieu!au!ÉtatsDUnis!à!partir!de!la!fin!de!mai.! ! Toutes!les!lunettes!sont!100%*Made*in*Italy!et!se!différencient!par!l’incision!au!laser!d'un! numéro! de! série! unique! sur! le! manchon! qui! le! rend! un! accessoire! unique! et! en! permet! la! traçabilité.! ! Brands)O.I.!est!une!entreprise!totalement!dédiée!à!soutenir!et!promouvoir!le!Made*in*Italy! en! concevant! et! produisant! en! Italie,! et! en! contribuant! à! la! valorisation! des! grandes! marques! italiennes.!À!l'heure!actuelle,!Brands) O.I.!couvre!avec!les!ventes!directes!plus!de!1.000!magasins! en! Europe! et! a! des! partenariats! de! distribution! dans! 23! pays,! en! exportant! plus! du! 60%! de! ses! produits.! ! ! *!!!!!!*!!!!!!*! ! ! Brands) O.I.!a!été!fondée!en!2010!à!l'initiative!d'un!groupe!d'ancien!directeur!Marcolin!et! avec!le!soutien!financier!de!B&E) Equities) SpA,!holding!de!portefeuille!de!placements!en!private' equity!et!venture'capital!dirigé!par!Benedetto!De!Benedetti!et!Elisabetta!Salza.! BRANDS O.I. Srl Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409 Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV) tel. +39 0438 403399 – fax +39 0438 491025 – [email protected]