PRIMA TAPPA: LO SPAZIO 11 DI MILANO

Technical
BIKKEMBERGS
LANCIA Specifications:
IL CORNERSHOP ITINERANTE
strong
points of
PRIMAThe
TAPPA:
LO SPAZIO
11 DIBIXMILANO
The upper is made of technical, non-tear, water-repellent kangaroo
hide
to guarantee
softness
and durability.
Verrà
inaugurato
il 1 maggio
il primo cornershop
It has two soles: one with thirteen fixed bi-density polyurethane studs and
itinerante di Dirk Bikkembergs. Uno spazio essenziale
another with six steel studs for wet pitches.
hi-tech,
molto luxury,
perfetta
Thee heel
is madema
of microfibre
and the in
inside
lining incoerenza
antibacterialcon
nylon
420.
l’immagine dello stilista belga, dove si potrà
Theammirare
shell protecting
the heel isonmade
thermoform
rubberche
and was
e ordinare
lineoflanatural
scarpetta
da calcio
è
designed to eliminate the problem of blisters; the interior is indeed covered
la vera creazione cult della stagione 2006.
in kick-resistant polyurethane, which keeps the heel firm and prevents
Primo, tra i designer di moda, a firmare una scarpetta
rubbing.
Thetecnica
shape perfectly
follows
anatomy
the foot,diwith
a glove-style
da calcio,
lo the
stilista
ha ofdeciso
seguire
una
cutstrategia
and easier,innovativa
crossed lacing,
making
veryvendita.
comfortable, light and
anche
per lait asua
professional boot.
scarpa,
si puòstriking
acquistare
tradizionali
TheLalacing
coverinfatti,
providesnon
a cleaner
surface tonei
reduce
the number
concessionari
Sport,
ma solo
of negozi
passing errors
and increases
sensitivity
to theonball.line
Fromnelthisnuovo
leather
Verrà inaugurato il 1 maggio il primo cornershop itinerante di Dirk Bikkembergs. Uno spazio essenziale e hi-tech, ma
tongue,
an elastic band gives the neck of the foot
more nel
wrapping and
sito
www.bikkembergsfootball.com
oppure
molto luxury,
protection.
cornershop
itinerante,
che ogni
tre mesi
verrà
ospitato
in perfetta coerenza con l’immagine dello stilista
belga,
dove
si
potrà
ammirare
e
ordinare
on
line
la
scarpetta
da calcio
The sole is applied with the particular Black stitching, ensuring improved
più esclusivi spazi espositivi internazionche è la vera creazione cult della stagione 2006.
gripdaonalcuni
the fielddei
of play.
Primo, tra i designer di moda, a firmare unaThe
scarpetta
lo stilista
seguire
una strategia
ali.assemblytecnica
framedais calcio,
multi-layered:
onehain deciso
buffalodihide,
a material
that
innovativa anche per la sua vendita.
guarantees
greater durability;
one in rigid
nylonshow
fibre (the
portion behind
Tappa inaugurale
di questo
road
il nuovissimo
La scarpa, infatti, non si può acquistare neithetradizionali
negozia better
concessionari
Sport,blows;
ma solo
on line nel
nuovo
heel), to provide
buffer against
and another
in very
softsito
Spazio
11,
in
via
Tocqueville
11
a
Milano,
dove
fino
a
fine
www.bikkembergsfootball.com oppure nelnylon
cornershop
itinerante,
che ogniflexibility.
tre mesi verrà ospitato da alcuni dei più
fibre in the
front, to provide
in unaanatomical
scenografia
& gold, siandpotrà
amesclusivi spazi espositivi internazionali. Theluglio,
personalised
frameallis black
abrasion-resistant
guarantees
mirare
dal vivo
comodità,
more
adherence
of11,the
footscarpetta,
to the upper.11provandone
Tappa inaugurale di questo road show il nuovissimo
Spazio
in la
via
Tocqueville
a Milano, dovelafino
a fine luglio, in
Thelasilk
screen
has as ordinarla
a matter
of subito
fact notlaon
only
aesthetic
una scenografia all black & gold, si potrà ammirare
dal
vivoonlae the
scarpetta,
provandone
la comodità,
tecnicità
tecnicità
il fit,circles
e quindi
line
dale il fit, e
but also a dei
practical
ofvedersela
enhancedpoi
ballrecapitare
control, thanks
to the a
quindi ordinarla subito on line dal computervalue
a disposizione
clienti,function
sicuri didei
direttamente
computer
a
disposizione
clienti,
sicuri
di
vedersela
grip print that was used for its application.
casa nel giro di una decina di giorni.
BIKKEMBERGS LANCIA IL CORNERSHOP ITINERANTE
PRIMA TAPPA: LO SPAZIO 11 DI MILANO
poi recapitare direttamente a casa nel giro di una decina
Bixdiisgiorni.
exclusively on sale at the site www.bikkembergsfootball.com or can
beProssime
ordered online
at Bikkembergs
corner shops,
which
be making
their
tappe
già annunciate:
Gent,
in will
Belgio,
e Maappearance over the next few months in several of the most prestigious
drid.
display spaces in Europe.
Prossime tappe già annunciate: Gent, in Belgio, e Madrid.
The retail price is EUR 240.00.
BIKKEMBERGS
TOURING CORNER
SHOP
BIKKEMBERGSLAUNCHES
LANCIA IL THE
CORNERSHOP
ITINERANTE
FIRST
STOP:
SPAZIO
11
IN
MILAN
PRIMA TAPPA: LO SPAZIO 11 DI MILANO
Dirk Bikkembergs’ first touring corner shop will open on
Verrà inaugurato il 1 maggio il primo cornershop
1st May.
itinerante di Dirk Bikkembergs. Uno spazio essenziale
It’s a minimalist
hi-tech,
place, perfectly
e hi-tech, maandmolto
luxury,yetinluxurious
perfetta coerenza
con
consistent
withdello stilista belga, dove si potrà
l’immagine
ammiraredesigner’s
e ordinare onimage,
line la where
scarpettacustomers
da calcio che
this Belgian
canè adla vera
creazione
della stagione
mire the
football
bootcultthat’s
the true2006.
cult creation of the
Primo, tra i designer di moda, a firmare una scarpetta
2006tecnica
season,dathen
order it online.
calcio, lo stilista ha deciso di seguire una
The first
fashion
designer
a hi-tech football
strategia
innovativa
anche to
perdesign
la sua vendita.
scarpa,
infatti, non decided
si può acquistare
nei tradizionali
boot,LaDirk
Bikkembergs
to pursue
an innovative
negozi
concessionari
strategy
to sell
it too. Sport, ma solo on line nel nuovo
sito www.bikkembergsfootball.com oppure nel
In fact,
the boot cannot be bought in traditional sports
cornershop itinerante, che ogni tre mesi verrà ospitato
shops,dabut
onlydeionline
at the new
www.bikkembergsalcuni
più esclusivi
spazisite
espositivi
internazionfootball.com
or in the touring corner shop, which will be
ali.
di questo
road show
il nuovissimo
hostedTappa
by inaugurale
a different,
exclusive
international
display
in via months.
Tocqueville 11 a Milano, dove fino a fine
spaceSpazio
every11,three
luglio, in una scenografia all black & gold, si potrà amThe first
stop in the tour will be at the Spazio 11, at Via
mirare dal vivo la scarpetta, provandone la comodità,
Tocqueville
11 ine Milan,
whereordinarla
until late
July,on customers
la tecnicità
il fit, e quindi
subito
line dal
can admire
boot close dei
up and
it onditovedersela
experience
computerthea disposizione
clienti,trysicuri
poi recapitarethedirettamente
a casa nel giro
for themselves
comfort, snugness
of difituna
anddecina
technolgiorni.item of footwear, and then order it online right
ogy ofdithis
Prossime tappe già annunciate: Gent, in Belgio, e Matheredrid.
from the computer available to customers, Next
stops already announced: Ghent in Belgium and Madrid
in Spain.
BIXBIKKEMBERGS
is hereThe first
deluxe football
boots
LANCIAreal
IL CORNERSHOP
ITINERANTE
designed
by
Dirk
Bikkembergs
PRIMA TAPPA: LO SPAZIO 11 DI MILANO
No futuristic forms or hi-tech materials. For his first creation made for real athletes,
Dirk Bikkembergs wanted to return to the origins of football, focusing on kangaroo
Verrà inaugurato il 1 maggio il primo cornershop
skin and exquisite handiwork. Presenting Bix, the first genuine football boot designed
itinerante
by a fashion
stylist. di Dirk Bikkembergs. Uno spazio essenziale
Born of
interaction
Dirk Bikkembergs’
and coerenza
the experiencecon
of a
e the
hi-tech,
maofmolto
luxury, increativity
perfetta
company specialising in the sector, Bix includes the best of everything currently
si potrà
on thel’immagine
world market.dello
To startstilista
off with,belga,
its formdove
is bang
up-to-date, based as it
is on ammirare
knowledge ofethe
morphological
of theda
human
foot che
over the
ordinare
on linedevelopment
la scarpetta
calcio
è
last thirty years. Made of kangaroo hide, a traditional material for manufacturing
la vera creazione cult della stagione 2006.
football boots, it is handcrafted, with hand-sewn portions, and is entirely made
tra make
i designer
di moda,
firmare
scarpetta
in Italy:Primo,
details that
it a top-flight
product,awith
– unlikeuna
the mass-produced
standards
of theda
largecalcio,
international
brands –ha
a definite
quality, aimed
tecnica
lo stilista
decisodeluxe
di seguire
unaat
satisfying the tastes of true football “aesthetes”.
strategia
innovativa
anche
per trend,
la suabutvendita.
“I didn’t
want to follow
the current
futuristic
I asked myself a simple
question:
what doesinfatti,
a kid need
football?
Two fundamental
things: studs
La scarpa,
nonto play
si può
acquistare
nei tradizionali
that allow agility on the field and a boot that covers the foot like a glove. I made
negozi concessionari Sport, ma solo on line nel nuovo
some stylistic refreshments and did some psychological gymnastics and created
sitoreinterpretation
www.bikkembergsfootball.com
nelexplains the
a modern
of the best of the beginnings ofoppure
the sport,”
Belgian
designer. itinerante, che ogni tre mesi verrà ospitato
cornershop
On sale for a year at a time, Bix in its 2006 incarnation comes in two versions:
dei più
espositivi
internazionsilverda
andalcuni
blue or silver
and esclusivi
red, with thespazi
transparent
sole bearing
the “pupino”
logo ofali.
Bikkembergs Sport
and the front part of the upper with the distinctive circles (“a symbol of energy
Tappathatinaugurale
il nuovissimo
and power”)
characterise di
the questo
kit of Dirk’sroad
team,show
FC Fossombrone.
11, intoviamyTocqueville
a Milano,
fino a finethe
“ThisSpazio
is my homage
team, which we11used
to test thedove
boot throughout
twelveluglio,
monthsinofuna
workscenografia
required to produce
it. But for
also a
all black
& me,
gold,thissiproject
potràisamchallenge and a ticket to make my entrance onto the actual field of play. I want to
dalmyvivo
la scarpetta,
provandone
la comodità,
showmirare
the kids that
interest
in the sport is real
and not just footballs
printed on
a T-shirt.
That’s why Iewanted
something
they can
really on
use.”line dal
la tecnicità
il fit,toemake
quindi
ordinarla
subito
In the 2006-07 season, Bix will be the official boot of FC Fossombrone, but it will
computer
a disposizione
clienti,
vedersela
also make
its way into
the stadiums ofdei
the top
Italiansicuri
league di
on the
feet of top
football
poistars.
recapitare direttamente a casa nel giro di una decina
And to launch it, Dirk Bikkembergs chose the most prestigious location of all: the
di giorni.
San Siro stadium in Milan, the top Italian theatre of football, where on 10 April,
Prossime
tappe già from
annunciate:
Belgio,
Ma-it a
countless
sports personalities
the world ofGent,
footballinand
beyondegave
warm,drid.
rapturous welcome.
There’ll be a repeat performance on 25 April in Belgium,
on the green playing surface of the famous King Baudouin Stadium
Marathonlaan 135 in Brussels.
The virtual company where international football stars are born
PRIMA TAPPA: LO SPAZIO 11 DI MILANO
WWW.BIKKEMBERGSFOOTBALL.COM
ON ITS WAY
BIKKEMBERGS LANCIA IL CORNERSHOPISITINERANTE
It all began with Bikkembergs FC Fossombrone, the football team bought
Verràdesigner
inaugurato
il 1 maggio inil primo
cornershop
by the Belgian
and re-launched
the Italian
amateur championship.
Bikkembergs.
Unoandspazio
essenziale
But nowitinerante
Dirk wantsditoDirk
broaden
his horizons
become
a talent scout
for younge non-professional
in the coerenza
rest of thecon
world too.
hi-tech, ma moltofootball
luxury,players
in perfetta
So he created
a virtual
the site
l’immagine
dellocompany,
stilista belga,
dovewww.bikkembergsfootball.
si potrà
com, which
will welcome
football
associated
with the
ammirare
e ordinare
on lineteams
la scarpetta
da calcio
che“pupino”
è
logo (the footballer motif characterising the Bikkembergs Sport line).
la vera creazione cult della stagione 2006.
For these the designer will create not only training kits, but also an all-round
Primo, tra i designer di moda, a firmare una scarpetta
fashion “look” for the players whatever the time of day, like a true style
maker. tecnica da calcio, lo stilista ha deciso di seguire una
innovativa
ancheFirstperoflaall,
suabyvendita.
But howstrategia
will he welcome
them?
creating online corners
La can
scarpa,
infatti,
si può acquistare
where fans
purchase
thenon
personalised
range withnei
thetradizionali
distinctive colours
of their team.
then by opening
every single
negoziAnd
concessionari
Sport,dedicated
ma solofan
on stores
line nelinnuovo
one of thesitotowns
where the team has a fan base.
www.bikkembergsfootball.com
oppure nel
“What’s been going on at Fossombrone has attracted the attention of a
cornershop itinerante, che ogni tre mesi verrà ospitato
lot of young people, who now see me as their hope for a serious future
da alcuni dei più esclusivi spazi espositivi internazionas a professional in this sport. I’ve already received lots of requests to
sponsor ali.
Italian teams and teams in other countries, so I’m thinking about
inaugurale
di questo road
showthatil nuovissimo
launchingTappa
for them
an entire personalised
wardrobe
could be purchased
11, site
in viatoTocqueville
11 a ofMilano,
doveground,
fino a and
fine in fact
online. I’dSpazio
like the
become a sort
breeding
I’ve begun
to dream
one day organising
luglio,
in unaofscenografia
all blacka&multi-ethnic
gold, si potràworld
am-cup for
young non-professional
mirare dal vivo players.”
la scarpetta, provandone la comodità,
In anticipation of the new range of dedicated products for teams sponsored by
la tecnicità e il fit, e quindi ordinarla subito on line dal
Bikkembergs, the new e-shop www.bikkembergsfootball.com is already
computer a disposizione dei clienti, sicuri di vedersela
offering customers the chance to shop for T-shirts, sweatshirts, tracksuits and
poi recapitare
a casa
nel giro
di una
accessories
in the rangedirettamente
that the Belgian
designer
created
for decina
Fossombrone,
includingdia giorni.
kit for “super fans”: a designer football bag, boots, hat, bathrobe
Prossime
Gent, inwhite
Belgio,
Ma-circles.
and distinctive
Tshirttappe
with già
the annunciate:
team’s characteristic
andeblue
But “pupino”
drid. maniacs would do well to keep an eye on the site, because
there are plans to produce special limited-edition items from time to time
that will only be sold at www.bikkembergsfootball.com
the first designer
football11boot
PRIMA TAPPA:
LO SPAZIO
DI MILANO
BIKKEMBERGS
LANCIA
CORNERSHOP
ITINERANTE
Behind the scenes
forILthe
video clip dedicated
to
BIX GOES ON THE AIRWAVES
Muscles
flashing
under ilthe
drivingilrain,
thecornershop
sound of an athlete
Verrà
inaugurato
1 maggio
primo
catching
his breath,
a heart
beating like Uno
a drum,
withessenziale
a bouncing
itinerante
di Dirk
Bikkembergs.
spazio
ball providing
the ma
rhythm,
a tribalindance.
A man,
a ball and
e hi-tech,
moltolikeluxury,
perfetta
coerenza
cona
boot, the
Bix. Thesedello
minimalist
primeval
images
are the stars of
l’immagine
stilista belga,
dove
si potrà
the video
clip Bikkembergs
decided
to use todalaunch
latestè
ammirare
e ordinarehas
on line
la scarpetta
calcioitsche
creation.
A video
that emphasises
the player’s
relationship with
la vera
creazione
cult della stagione
2006.
his primary
the ball
and thea firmare
studdeduna
boot.scarpetta
No roars
Primo,work
tra itools:
designer
di moda,
from the
stadium
the background,
exciteddicheers,
star
tecnica
da incalcio,
lo stilista hanodeciso
seguirenouna
protagonist:
justinnovativa
a man, his body,
the rain washing
strategia
anchehisperefforts
la suaand
vendita.
away his
creating
onlyacquistare
backgroundneinoise.
La sweat
scarpa,andinfatti,
nonthe
si può
tradizionali
negozi
concessionari
ma solo my
on line
nel nuovo
“I wanted
to use
this video toSport,
bring together
designer’s
eye,
www.bikkembergsfootball.com
with itssitoattention
to beauty and style, with theoppure
eye ofnel
the player,
cornershop
chein ogni
tre mesiplay,”
verràsays
ospitato
the athlete
filmed asitinerante,
he engages
competitive
Dirk.
alcuniofdei
espositivi
Twentydahours
workpiùinesclusivi
a Brusselsspazi
studio,
with as ainternazionresult three
ali.of the video (20 seconds, 30 seconds and 1 minute). It
versions
inaugurale
questo
road show
il nuovissimo
will beTappa
aired starting
in May,difirst
exclusively
on Eurosport
satellite
Spazio
viamusic
Tocqueville
a Milano,
dovechannel
fino a La
fine7,
television
and 11,
thenin on
channels11 and
the Italian
luglio,
in una scenografia
all black & gold,
si potrà amand then
on national
and private broadcasting
networks.
mirarewedal
la scarpetta,
provandone
la comodità,
The athlete
seevivo
showing
off his passing
and ball skills
is Alberto
la captain
tecnicitàof eBikkembergs
il fit, e quindi
ordinarla subito
on line
dala
Tombini,
FC Fossombrone.
“I didn’t
want
computer
a disposizione
deiisclienti,
sicuri
di vedersela
top football
star, because
this video
supposed
to communicate
casa nel giro
di una decina
sport inpoiitsrecapitare
simplicity.direttamente
To reach myaaudience,
I’ll continue
using
giorni.which I think are the most immediate form of
video diclips,
Prossime for
tappe
già annunciate:
Gent,toinyoung
Belgio,people.
e Ma-In
communication
putting
across emotions
fact I’mdrid.
already preparing a new video for November. Who’ll be
the star this time, you might ask? It’s quite simple: the ball.”
THE FOSSOMBRONE FOOTBALL CLUB FAN STORE IS ABOUT TO OPEN
FANS OF ALL GADGETS:
Just like the teams in the top Italian league, supporters
of FC Fossombrone will soon have their own team shop.
In May, right in the heart of Fossombrone in the province
of Pesaro-Urbino (Italy), the FC Fossombrone Fan Store
will be opening its doors. It will be the first store where
the special range designed by Dirk Bikkembergs for the
club and its fans can be purchased in the team colours:
from the distinctive club shirt with its white and blue
circles to sweatshirts, tracksuits, bags, hats, accessories
and all the gadgets a real fan needs.
And for our world-wide fan club, the series will also be
available to buy online at the new site:
www.bikkembergsfootball.com.
To stay in touch with the latest news on FC Fossombrone
surf to www.fcfossombrone.it
FC Fossombrone Fan Store
Piazza Petrucci
Fossombrone (PU)
Italy