2013 03 20 cs presenza Florim al Salone del mobile 2013_EN _2_

FLORIM MAKES ITS DEBUT AT THE SALONE
SALO NE DEL
MOBILE TO OUTLINE SPACES AND TILING
SOLUTIONS FOR THE ARCHITECTURE OF
TOMORROW
Florim, a benchmark company in the production of ceramic surfaces, makes its debut in the
Salone Ufficio Pavilion at the Salone Internazionale del Mobile with a special project named
“Progetto: Ufficio da abitare” (Office for living) under the direction of Jean Nouvel. Flexibility, technology
and innovation are the keywords to describe this Florim project: an interpretation of the home-working
design for the architect of the future, in cooperation with the National Council of Architects
(CNAPPC).
“Casa dell’Architetto 3.0” (Architect’s Home 3.0) devised by Florim is a lively, interactive place,
designed by Leopoldo Freyrie according to criteria that have long been the hallmarks of this ceramics
firm: research, sustainability and innovation. A 200 sq,m. space has been created to highlight the trends
of the interior decoration: it’s a welcoming, fluid place where the private areas dialogue with the working
zones, furnishings with technological elements, where the traditional pencil interacts with software of the
latest generation. The architect’s home-studio at Salone del mobile will really work: you’ll be able to
consult magazines and contents supplied by the CNAPPC – accommodated here as a guest of Florim –
or have the first access to the innovative, but still work-in-progress, software “Nuvola dell’architetto”
(Architect’s Cloud).
A leading role is taken by some important new features, resulting from applied research carried out
in the company’s laboratories and from industrial investments made by Florim over the past few years,
such as the revolutionary Slim/4+ system that combines, in a thickness of just 4.5 mm, the advantages
of being layed either with adhesive or as a floating floor: it’s ideal for renovations and for temporary
architectural installations. Slim/4+ offers a clever interpretation of sustainable, “light” architecture with
no demolition of the old flooring, and less CO2 emissions linked to the transport of materials.
Also starring in the “Casa dell’Architetto 3.0” are the extra-large sizes (80x180 cm and 120x300
cm) and the collections dedicated to architecture: FLOOR GRES with its features of durability and
high technical performance; REX, giving a flavour of the new trends in tiles, and slabs inspired by
precious natural materials (leather, horn, wood, marble and stone); CASA DOLCE CASA and
CASAMOOD, offering warm atmospheres, inspired by the harmony of the colours of Nature and
combining materials such as glass, painting, adhesives and grouts with porcelain tiles, in a coordinated
project of colour and surfaces.
The “Casa dell’Architetto 3.0” marks Florim’s debut at the Salone Internazionale del Mobile and
represents a synthesis between a vision aimed at combining quality with tradition and the ability to
design innovative solutions, interpreting the evolution of the market as the key to success of the design
Made in Italy.
Thanks: Autodesk, Cisco, Faber Castel, i Guzzini, Moleskine, Poliform and Technogym.
FLORIM – LA CASA DELL’ARCHITETTO 3.0 Salone Internazionale del Mobile,
Pavilion 22, stand F 20-F 24 - From 9th to 14th April
Florim Ceramiche S.p.A.
Press Office contact
Valentina Beneventi
Tel. +39 0536 840369
Mobile +39 345 2936697
[email protected]
Florim, headed by Claudio Lucchese, son of the company’s founder Giovanni Lucchese, occupies a position of
established leadership in the global ceramics industry both in terms of turnover and market penetration, thanks to its
constant interest in technological research and the ability to involve its human resources. It is an international group with
production facilities, commercial businesses and partnerships across in Europe, America and Asia. Florim employs a staff
of 1300 people and had a consolidated turnover in 2012 of over Euro 315 million. Florim brands include Floor Gres, Rex,
Cerim, Casa dolce casa and Florim USA.
Fiorano Modenese, 29th March 2013