THlTdNG MAI DIEN TU: Jpo^f^a cu aud^/cAdu cda ao<z/nA nam^

Long nghe _
^PBaHpien
khdi ludi dien dd chay bdng may phat dien. Thay vi
de chd' do chd, cac day chuydn tdt hoan toan mdy
mdc trong thdi gian chd thay doi san phdm, tdt he
thdng phu trg khdng cap thidi nhu he thdng say ddu,
may bom... Nhd dd, San Miguel tidi giam dugc
19.000 kWh/ngay trdn tong lugng dien tidu thy
khoang 34.000 kWh/ngay. Rd rang, vide irng dung
cdng nghd hien dai vao san xuat nhdm giam thap
nhat vide lang phi ngudn nang lugng la mdt xu thd'
tat ydu. Chinh didu dd da gdp phdn giam chi phi ddu
vao, ha gia thanh san pham. Tii dd tang tinh canh
tranh cua cac doanh nghiep ddng thdi lgi ich lam
PHAT TRIEN DOANH NGHIEP
sach mdi trudng cung la khdng nhd.
Cac doanh nghiep ndn chii ddng ndm bdt thdng
tin, quan tam va tiep can vdi cac cO chd'hd trg nhu:
vay vdn uu dai, hd trg tir cac chuong trinh muc tidu
qud'c gia, hd trg san xuat, quy hd trg mdi trudng...
Ben canh dd, cac sd, nganh chiic nang can trie'n khai
ddng bd cdng tac tuydn truyen nhdm nang cao nhan
thiic cua cdng ddng ve sir dung nang lugng tiei kidm
va hieu qua. Cdn cd ea che chinh sach cu the va kip
thdi de hd trg cho cac doanh nghiep trgng diem timg
budc doi mdi cdng nghd./.
DO HIEU
THlTdNG MAI DIEN TU:
Jpo^f^a cu aud^/cAdu cda ao<z/nA
X
uai khau true tuyen la mdt kenh giao dich
quan trgng cd thi phdn cao d My va hon 40
qudc gia khac. Thuong mai dien tir la cdng cu rat tdt
hd trg doanh nghiep trong viec marketing san pham
ra thi trudng qud'c td' va chu ddng tim kidm khach
hang, giao dich qua mang. Vdi Intemet, doanh
ifghidp cd the chu ddng tim kidm khach hang trdn
khdp thd' gidi, bdng website cua ridng minh hoac
tham gia vao cac hoat ddng thuong mai trdn cac san
giao dich thuong mai dien tir qud'c td' nhu eBay,
Alibaba, Amazon...
Tim dudng dua hang Viet ra nude ngoai lau nay
vdn la cau hdi khd vdi nhieu doanh nghiep trong
nude, dac bidt la cac doanh nghiep nhd va vira vd'n
thieu tidm lye tai chinh va kinh nghiem gia nhap thi
trudng nude ngoai. Song vdi kenh xuat khau tryc
tuyen, con dudng xuai khdu dudng nhu da md rdng
vdi tai ca cac doanh nghiep Viet Nam.
Chi cdn mdt vai thao tac tim kiem don gian, cac
doanh nghiep cd thd dd dang tim thay thdng tin ve
ddi tac, khach hang tiem nang ciia minh. Cung nhu
vay, khdng qua khd dd cd the dang ban hoac gidi
thieu cac san phdm ciia minh trdn mdi trudng mang.
Ddu tu cho website ban hang, gidi thieu san phdm
cua rieng cdng ty hay tham gia vao cac hoat ddng
thuong mai Ijen cac san giao dich thuong mai dien
©
nam^
Ngdy 91912008, Bg Cong Thucfng ddkhai trucmg
Cong thong tin thi trudng nuac ngodi tai hai dia
vd
chi http://thitruongnuocngoai.vn
www.ttnn.com.vn. Cdng thong tin nay do 60
thuang vu vd dan vi cua Bg trUc tie'p tiep can
nhdm ho tra cho cdc doanh nghiep xudt khdu Viet
Nam tim thong tin thi trU&ng tai 190 nudc vd viing
lanh thd. Cdng thong tin ddp ting nhu cdu tim hieu
thong tin ve cdc thi trucmg nuac ngodi, phuc vu
nhu cdu xudt, nhap khdu cua cdc doanh nghiep,
ddc biet Id cdc doanh nghiep nho vd viita. Do khd
ndng tham gia cdc sukien xiic tien thuang mgi tai
cdc nuac cua cdc doanh nghiep nho vd viJCa rdt
thdp nen viec van hdnh cdng thong tin ndy semd
ra cahoi rdt Idn cho ho.
tir qud'c td' nhu eBay.com hay Amazon.com,
Alibaba.com... deu dang la nhiing each dau tukhdn
ngoan de md rdng cac kdnh ban hang trdn toan thd'
gidi cho cac doanh nghiep vira va nhd hien nay.
Xuat khau tryc tuydn hien nay chua dat dugc sy
phat tridn biing no, chua xung vdi tiem nang cua nd
do nhung rao can vd tam ly, cung nhu sy thieu hut
nhirng kdnh xiic tidn hieu qua hd trg cho cac ca
nhan, doanh nghiep trong nudc. Khdng phai doanh
S64-2010
^'
Long nghe _
^PBIHrien
PHAT TRIEN DOANH NGHIEP
thanh vidn cac to chii:c, hiep hdi thuang mai dien tir;
tham gia lidn kdt vdi cac san thuong mai dien tir.
dyV,
Welcome
o
o
"* New to eBay? >•
Csin«r»»ar»D«i»
H O T BRANDS
CTaatsaGift Card
MrCnCefM
r/7am g/a vao cac hoat dong thuang mai tren cac san
giao djch thuang mai dien tCtquoc te dang la each dau tU
khon ngoan de md rong cac kenh ban hang tren toan
the gidi cho cac doanh nghiep
nghiep nao ciing thanh thao, am hidu va tan dung
dugc sire manh cua the gidi mang. Mdt van de noi
com nira la nhieu doanh nghiep cho dii cd bidt dugc
lgi the' cua the' gidi mang trong vide kinh doanh
nhung khdng bidt phai lam nhu thd' nao, nhd ai tu
van dan de'n tam ly ne tranh thuong mai dien tir. Cd
doanh nghiep ty may md tim hudng di nhung khdng
phai doanh nghiep nao cung thanh cdng va ddi khi
cang may md, cang thay bd'tdc.
Phan Idn cac doanh nghiep vira va nhd cdn nhidu
han chd' ve each to chirc quan ly va iing dung cdng
nghd thdng tin trong thuang mai dien tir. Trong dd
vide lya chgn va ddu tu thid't hi va giai phap cdng
nghd thdng tin nhdm thu dugc lgi nhuan tdi da, dau
tu td'i thieu, phii hgp theo tidn bd cdng nghd lai chua
dugc chii y dung mii:c.
Tuy nhidn, nhidu doanh nghiep dang ddy manh
dau tu, nghien ciiii, tan dung sire manh cua mang
Intemet toan cau trong vide kinh doanh. Sd lugng
cac doanh nghiep tham gia vao thuang mai didn tir
ngay cang bung nd ca ve chat lugng va sd luong vdi
3 xu hudng chii dao: tu minh xay dyng thuc hien
hoat ddng thuang mai didn tir; tham gia va trd thanh
S64-2010
Trong so cac san thuong mai didn tir tai Viet
Nam, khdng thd' khdng ke tdi eBay.vn. Vdi nhiing
san thuang mai didn tir nhu eBay.vn, nhieu rao can
dd'i vdi doanh nghiep dugc go bd. Ngoai vide hd trg
vd mat ngdn ngir nhu dich thdng tin san phdm sang
tid'ng Anh, dang ban san phdm Idn trang eBay.com
My, tra Idi mgi thdc mdc cua ngudi mua... cac doanh
nghiep, ca nhan cdn dugc tu van, hudng ddn each
mua va ban hang sao cho hidu qua va it rui ro nhat,
giiip giai quye't cac van dd phat sinh trong qua trinh
giao dich va dac bidt vdi sy hd trg ve mat thanh toan,
cac ca nhan va doanh nghiep khdng cdn phai dau
dau vdi rao can kha Idn nay. Day la xu hudng ma cac
doanh nghiep vira va nhd dang quan tam va tich cue
tham gia.
Vdi 40 thi trudng, tren 80 trieu ngudi dung,
eBay.vn - dd'i tac cua eBay toan cau la mdt cau ndi
quan trgng vdi cac doanh nghiep trong nudc tiep can
thi trudng nudc ngoai.
Cd the ndi, thuong mai didn tir d Viet Nam dang
trong qua trinh phat trien va nhieu tiem nang. Cac
dng Idn trdn the' gidi nhu eBay, Alibaba... da danh
gia cao thi trudng thuong mai didn tir cua Viet Nam
va da cd nhung budc di dau tidn trong vide tham nhap
thi trudng. Didu nay md ra co hdi Idn cho cac doanh
nghiep trong nudc trong vide tiep can cac thi trudng
nudc ngoai mdt each hgp ly va tidt kidm chi phi.
Theo dng Brian Wong - Giam ddc cao cap bd
phan kinh doanh toan cau cua Alibaba.com, cac
doanh nghiep cd quy md viia va nhd tai Viet Nam
can thie't va ndn sir dung kdnh thuong mai dien tir de
the hien nang lye xuat khau cua minh. Ong Vu Tidn
Ldc - Chii tich VCCI cung cho rdng, vide sir dung
thuang mai didn tir se la mdt giai phap, mdt cdng cu
hiru dyng, mdt hudng di mdi cho doanh nghiep
trong vide md rdng thi trudng xuat khdu. Doanh
nghiep cd vai trd quan trgng trong vide gdp phdn
thiic day iing dung thuong mai dien tir, bien nd
thanh cdng cu hd trg ddc lye cua doanh nghiep trong
kinh doanh xuat nhap khau, thiic ddy cac cdng ty
dich vu trong llnh vyc thuong mai didn tir ludn tim
tdi cac phuang phap mdi cd hidu qua hon./.
MAI MINH PHUONG