Driven by passion. FIAT
Transcript
Driven by passion. FIAT
Fiat Fiat Parent Company Fiat Group Category Hatchback, Sedan Sector Automobiles Tagline/ Slogan Simply More; Driven by passion. FIAT USP 1/5 Fiat Elegant, Unique Design and affordable global luxury brand STP Segment Complete automobile segment including hatchbacks, sedans & SUV’s Target Group Young executives from the upper-middle income bracket Positioning An automobile company which gives you the passion of driving Product Portfolio Brands 2/5 Fiat 1. Fiat Palio Stile Fiat Linea 2. 3. Fiat Punto SWOT Analysis Strengths 1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia 2. Has over 130,000 employees globally and has production capacity of over 2 million cars a year 3. Fiat was the world's ninth largest carmaker and the largest in Italy 4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors. 5.Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo Weaknesses 2.Lacks advertising, branding and marketing of other major players 3.Dependence on TATA for service and repairs Opportunities 1.Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 3/5 Fiat Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc 5. Groundbreaking innovations challenge existing excellence in production Competition Competitors 1.Honda 2.Toyota 3.Nissan Motors 4.Hyundai Motors 5.Chevrolet 6.Mitsubishi 4/5 Fiat 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford 5/5