Microsoft PowerPoint - SoBigData - TI - Panel 2 v1.0

SoBigData – Towards a European Laboratory on Big Data Analytics and Social Mining
Pisa, July 18°, 2013
Big data & social mining: new models
for social innovation and business
Roberto Minerva
Corrado Moiso
Telecom Italia – Strategy – Future Centre
Fabrizio Antonelli
Telecom Italia – Innovation - SKIL
SoBigData
Pisa, July 18°, 2013
Big Data and new opportunities for Telcos
Core business improvement
Do better
Do more
Network
Operations
Customer
Marketing
(B2C)
New Services: "Big Data" as a Service
PaaS
SaaS
Business
Consumer
New businesses: "Data Monetization" and "Data Marketplace"
Telco's Data
Open Data
Partners' Data
Telecom Italia - All rights reserved
….
Individuals' Data
(on behalf of people)
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SoBigData
Pisa, July 18°, 2013
Mashing-up Living Big Data for Social Mining
Transports
Utilities
Telecommunications
and the Personal (Big) Data
Telecom Italia Semantics&Knowledge InnovationLab (SKIL- http://skil.telecomitalia.com/)
Trentino Open Living Data (TOLD) Project (in cooperation with Engineering, Poste Italiane):
•
Experimenting a model of SMART CITY based on the analysis of Big Data describing a
territory and its dynamics
•
Correlation of heterogeneous/multi-sources Big Data as a differentiating and strategic
factor
Telecom Italia - All rights reserved
3
SoBigData
Pisa, July 18°, 2013
Big Data and Cultural Heritage
A Dashboard to:
Analyze the visit patterns
Elaboration and validation of
mathematical models
Analysis combined with other
types of (non-personal) "Big
Data" or "Open Data" (e.g.,
INSULA initiative)
Telecom Italia - All rights reserved
Get a glimpse of visitors and
citizens mood and experience
Take better and quicker decisions
for improving overall quality of the
services based on feedbacks
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A New Role: The Bank of User Data (BUD)
•
•
The User “originates” a “digital footprint” as the result (explicitly or
implicitly) of local and in-network actions performed by its devices
and/or “personal smart objects”
There is the need to
•
Protect the information of a customer/citizen
•
Enforce the Right of Copy
Capitalize (leverage and monetize) the information according to the willingness to
risk of the user (and 2 way contracts)
•
To move towards user centric identity
•
The “First Amendment” of this approach is:
is:
DATA pertain to the People
Telecom Italia/Future Centre
C. Moiso, R. Minerva
SoBigData
Pisa, July 18°, 2013
Personal (Big) Data
Telcos have data,
but have much more
regulation
Most Internet
companies are Big
Data centric
People have issue
with 3rd Party usage
of their own data
Limited involvement and
awareness of individuals in
valorizing Personal Data
WEF report says:
Personal Data is the
“new currency”
for digital economy
“Right to have copy
of data” is a rising
wave
Privacy and Service Value is
always a trade-off
Telcos can help people to balance
protection and exploitation of their
Personal Data
Telecom Italia - All rights reserved
People have to protect and take
advantage of their Personal Data
according to their needs and wills
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6
SoBigData
Pisa, July 18°, 2013
Towards a "User-centric" Personal Data model
Today: “Organization“Organization-centric”
Most Personal Data are stored in IT
systems of companies, which use
them to improve their own business
People are not aware of the great
amount of data collected about them
People
People
Tomorrow: “User“User-centric”
Individuals become the “owners” of their
Personal Data:
they can control their collection,
management, and disclosure
they can exploit them to get personal
and economic advantages
Personal Data Store provider:
it provides services to individuals enabling them to collect, manage, use and share their Personal Data
7 and organizations exploiting Personal Data inside new business ecosystems
it enables individuals
Telecom Italia - All rights reserved
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SoBigData
Pisa, July 18°, 2013
Mobile Territorial Lab @ Trento
www.mobileterritoriallab.eu
Telecom Italia Semantics & Knowledge Innovation
Lab (SKIL - http://skil.telecomitalia.com/)
A “living lab” for understanding the Personal Data ecosystem dynamics and
collectively identifying shared opportunities, risks and balance between
protection and exploitation of Personal Data
Personal
Data
Stores
Telecom Italia - All rights reserved
Starting from Personal
Data generated by or
about people in mobility
Interactions
Activities
Environment
Location & Movement
Exepnditures…
in cooperation with FBK Trento, the Human Dynamics group at MIT Media Lab,
the Institute ID3 and Telefonica I+D
Telecom Italia - All rights reserved
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SoBigData
Pisa, July 18°, 2013
European Laboratory on Big Data Analytics and Social Mining
Growing up new “Data Scientists”
Collaboration in the development of new "privacy preserving"
methods and solutions for data mining and social mining
Coordination in actions for strengthening the role of individuals in
personal data management and for promoting user-centric models
Cooperation could be possible in the contexts of experimentations
and Living Labs
Telecom Italia - All rights reserved
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