Why HFB?

Alta Scuola
UNIVERSITY MASTER COURSE
HFB
Master of Economics (MEcon)
Hospitality - Food & Beverage
Second Edition
www.unipa.it - www.arces.it/hfb
HFB
Master of Economics (MEcon)
Hospitality - Food & Beverage
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EXPERIENCE
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International Professors and Professionals
Paid internships in national and international businesses
Participation in workshops, exhibitions, events and seminars
OPPORTUNITIES
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Master taught in English
Students selected by partner businesses
Preliminary interview with businesses also available via Skype
Interactive lessons
Relationship with professors from the Florida International University
FACILITATIONS AND AID
Accommodation for foreign students (EU, US, and Non-EU)
INPS Scholarships (ex INPDAP) for Italian students
Student Financing with zero interest from Unicredit
Why HFB?
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The University Master in “Hospitality Management Food & Beverage”
(HFB) aims to form:
Managers in the sector of Tourism and Hospitality - from Enogastronomic
Tourism, to International Communication and Marketing applied to tourism.
Professionals that are able to launch entrepreneurial projects in the sectors of
Hospitality, Reception, and Food Service.
Experts in the management of the structures and services destined for
businesses in the Tourism industry.
HFB’s Blend of Management and
Culture
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HFB Students will:
Study business and economic marketing models, together with international
success strategies for Hotel, Reception, and Food and Wine producing
Businesses.
Understand the winning combination of Italian culture and international skills,
transmitted thanks to instructors from the Florida International University.
Become well versed in both the tradition and technology that come together
in the hospitality culture of Sicily and the Mediterranean.
HFB’s Commitment to Excellence
The scientific and methodological strength of an international university.
The value and the culture of excellence present in the Sicilian region.
The innovation and the unique characteristics of business leaders in the sector.
Direct contact with success stories and a portfolio of professional experiences.
Alta Scuola
The HFB Curriculum
The HFB Master degree is based on hands-on
learning
The overall duration is one academic year, with a total of 60 credits/1,500 hours
divided into:
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A 700-hour internship
following a training scheme designed in collaboration with the host enterprise.
400 hours of independent study and research
for project work.
360 hours of lessons taught in English
(March-April / November-December 2015) taught by internationally renowned
professors and industry-professionals, covering management models, tourism
marketing, and the fundamentals HFB techniques.
10 hours of individual coaching
helping students to clearly and consciously choose their career path and
begin it successfully.
30 hours of special-topic seminars
with HFB experts.
Taught courses will be split into 3 modules:
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Management & Marketing - 180h (12 credits)
Hotel Management (60h)
Food and Beverage Management (60h)
Human Resources Training & Management (30h)
Marketing & Public Relations (30h)
Special Topic Seminars and Training 90h (10 credits)
Small-scale, high quality, and local food production and biodiversity Enogastronomy; The Mediterranean diet and Regional Cuisine (30h)
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Wine and liquors, wineries and wine-trails (30h)
Farm hospitality and agritourism (30h)
Anthropology, Geography and Culture-related Tourism; Cruising, Shipping,
Brokerage and Charter (30h)
Hospitality Tourism Service Operations Analysis 90h – (10 credits)
Hospitality Tourism Service Operations Analysis; Case Studies in Hospitality;
Management; Hospitality law seminar (30h)
Organizational behavior in the hospitality industry; Strategic management for
Hospitality Law Seminar (30h)
Financial Management for the Hospitality Industry; Hospitality Enterprise
Technologies (30h)
HFB Giving Your Career the Right
Flavor
Our multi-disciplinary training scheme provides students with a comprehensive
understanding of management, communication, international marketing and
tourism as well as specialized hospitality, food and wine skills. After completing the
HFB Master, students are prepared for two career paths in Tourism:
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A career in the Business Management of hotel and hospitality
companies; catering and food-service companies as well as service and
marketing companies.
Self-entrepreneurship, including the planning, implementing
and management of a businesses in the tourism industry.
Alta Scuola
HFB Teachers
Alessandro Allegra
The Royal Society, Science Policy Centre, London
Alberto Carlino
Sociologist, Economist, International Marketing Expert
Antonio Purpura
Full Professor in Applied Economics at the Università degli Studi di Palermo
Cassandra Funsten
B.A. Landscape Architecture and English Literature, University of California (Berkeley)
Catherine R. Curtis
Hospitality and Food Researcher at the Florida International University, Miami
Daniel Cormany
Professor of Meeting and Events Management, Bachelor’s Degree Program, Florida
International University
Giovanni Ruggieri
Ph.D in Tourism Economy at the Università degli Studi di Palermo
Laura Crescimanno
Free lance professional Journalist and Public Relations /Communication Manager and
Reader
Niki Christian Nutsch
Hospitality Research and Consultancy
Paolo Gobbetti
Errequadro, Tourism Marketing & Operations Consultants CEO
Sandro Formica
Contract Professor, Florida International University, Miami
Stuart L. Feigenbaum
Professor of Management Strategy, Hoteschool, The Netherlands
HFB Eligible Applicants
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The HFB Master is open to students who have:
Completed an undergraduate degree in Economics, Business Management,
Foreign Languages and Literatures, Agriculture, Political Science, Communication
Studies, or Law.
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A certified B1 level of English.
HFB Tuition Fees
The total course fees (including instruction, internship, diploma issued by the
Università di Palermo and attendance certificate issued by the Florida International
University) amounts to €. 3.800,00 (advance payment of €. 950,00 + 3 equal
installments).
Students may also register for single modules worth 10 credits each:
1 – Management, Finance & Marketing (30h)
2 – Seminars & Training (90h)
3 – Hospitality Tourism Service Operations Analysis (90h)
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HFB For Non-Resident Students
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Students whose permanent address is not in Sicily may apply for accommodation
in partner housing facilities.
Skype pre-interviews with partner intern hosts may be encouraged.
HFB Application & Registration Forms
HFB Call and Application Form:
http://www.arces.it/public/Alta_Scuola/Anno2015/BANDO-HospitalityManagement-and-Food-Beverage-M187_en.pdf
Admission Application form:
h t t p : / / w w w. a rc e s. i t / p u b l i c / A l t a _ S c u o l a / A n n o 2 0 1 5 / Ad m i s s i o n _
Application%20_Form_Master_Hospitality_Management.pdf
Registration form and Pre-Interview:
www.arces.it/hfb
Alta Scuola
HFB Further Information
Alta Scuola ARCES Turismo
Vicolo Niscemi, 5 – 90133 Palermo
Tel. +39 091 346629
[email protected]
[email protected]