Comunicato stampa - Milano Design Film Festival

Press release
Milan, 18th September 2014
MILANO DESIGN FILM FESTIVAL 2014: FROM 9 TH TO 12TH OCTOBER THE SECOND
EDITION, AT ANTEO SPAZIOCINEMA.
Four days of movie screenings, over 50 titles scheduled, meetings, conversations and an essay
contest. In the four Milan-based movie theaters, a rich variety of events dedicated to design,
architecture, city planning and environment.
A long black carpet – starting from the road and driving into the multiplex cinema – will be welcoming
spectators at Anteo spazioCinema, headquarters of the second edition Milano Design Film Festival, the
event sponsored and supported by Comune di Milano and sponsored by Milano Expo 2015. A strong sign
that the organizers, Antonella Dedini and Silvia Robertazzi have chosen to inform Milan about the importance
and the meaning of design and architecture. On this occasion, via Milazzo 9 multiplex cinema will be
renewed with the support of the sponsors that are part of the project, thus creating a temporary design site,
inside the historical Milan-based venue dating back to the Thirties.
“We have gathered the enthusiasm of the latest edition – the organizers assert – and so we have opted for
larger headquarters, with a higher seating capacity, as well as rooms of different capacities, a bookshop, a
restaurant. We aim at creating an event in Milan, to tell about our cities, the objects we surround with, the
buildings, the people who work to create design products. Today we communicate and get informed through
images in motion: a fast, emphatic, sensorial communication. MDFF with over fifty movies scheduled is not a
niche event, for a few people, but a real opportunity to see what there is behind a creative process. Hence
the need to increase seats as well as a diversified program offer”.
For the second edition, the sponsorship and support of the municipality of Milan have been reconfirmed, not
just in terms of communication, but above all in terms of real support for the events of the projects. “Initiatives
like these show how the world of cinema and the world of design can coexist and find together new
expressive languages to highlight the real hallmark of our production, the constant effort towards research
and innovation”. Cristina Tajani, Commissioner for Employment Policies, Research and University, Fashion
and Design and Filippo Del Corno, Commissioner for Culture have commented on the next Milano Design
Film Festival. “An event – they go on – focusing on the dialogue between young filmmakers, authors,
designers and companies that describe the evolution of architecture and taste since in whatever field design
and evolution they are developed, they always produce culture and jobs”.
Organisers’ invitations represent very well the festival’s multifaceted nature. On the one side the scientific
investigation of Porzia Bergamasco, design and architecture critic and journalist; on the other Letizia
Cariello’s poetic vision. Cariello, consistently with her artistic research, faces the link between music and
architecture.
The opening of the festival is scheduled for Thursday 9 th evening at 9.00 pm and from Friday 10 th screenings
will be starting everyday at 1 pm, going on until Midnight.
On schedule, spectators will be given the opportunity to see auteur film, biographical narrative, as well as
investigations and poetic visions, complaint works and discoveries of monumental works that are little known
by non experts. Buildings, products, stories and thoughts that hide any form of creativity and expressivity are
told, explained and sometimes novelized, giving spectators back not just what they are – either an object or a
building – but their genesis and their relationship with the historical, social and economic context.
Opening the festival is the Cathedrals of Culture project, curated by Wim Wenders (the next Honorary
Golden Bear 2015) that was presented on 64th Berlinale in the early 2014. The six buildings introduced and
directed by six different directors, propose a full immersion from the point of view of film – movies are shot in
3D – and in terms of choice of the buildings, that are first-person narrators of their stories and their lives.
So you visit the spaces of Berliner Philarmonie (Wim Wenders), to move among the rooms and archives of
Russische Nationalbibliothek based in Saint Petersburg (Michael Glawogger) and to go beyond the gates of
Norwegian model prison Haftanstalt Halden (Michael Madsen). To walk among Salk Institute Californian
buildings (Robert Redford) or to be spectator of Opernhaus in Oslo (Margret Olin). And at last to follow the
development of a whole day inside Centre Pompidou in Paris (Karim Ainouz). The film is distributed in Italy
by I Wonder Pictures and it will be showing in theatres thanks to the collaboration with
UnipolBiografilmCollection and together with Sky 3D it will be possible to see it on television.
Trials and research are partly the flagship of the festival, since it proposes movies from the early XX century,
such as Neues Wohnen. Haus Gropius by Richard Paulick (1926) and Les Mystères du Château du Dé, shot
in 1929 by Man Ray in Villa Noailles, in Hyères.
The festival moreover is a means of enquiry: the relationship between the city and architecture, city
planning and social fabric, pollution and environment. On show, slices of life organized in the occupied
buildings: the financial center in Caracas, the present Torre David examined by directors Daniel Schwartz
and Markus Kneer; in metropolis in transformation: Instanbul in Ekumenopolis, by Ucu Olmayan Sehir; in the
most polluted areas of the planet, accompanied by a special correspondent: Jeremy Irons, the messenger of
a more aware life, in Trashed by Candida Brady.
MDFF also aims at becoming a new “rendez-vous” for Italian design and new thematic Italian
productions. During the four days event, works of young film makers will be introduced. These filmmakers
have developed their short films thinking about the festival. They tell about the birth of industrial design, of
the big collaborations of designers with enlightened companies, the transformation of homes and domestic
environments, new generation objects and furnishing accessories.
These key transformation signs are the topics of MDFF 2014 program. From Il fiore di Novembre by
Michele Bonechi, who describes Fabio Novembre’s world, to Sette miliardi about Andrea Branzi and A casa
di Carla. Un interno italiano about Giulio Iacchetti's work, both by Max Rommel; from Design is One. Lella
and Massimo Vignelli by Kathy Brew and Roberto Guerra, to the amateur filming of the conference held by
Achille Castiglioni at International Design Conference of Aspen in 1989 and recovered by Flos for MDFF. Up
to the interview to Ettore Sotsass, published in the Design Interviews series at Anna Pitscheider’s Alessi
Museum. Also, on schedule, the documentary movie Dove vivono gli architetti by Francesca Molteni and
Davide Pizzigoni. Eight stories about eight international architects such as: Shigeru Ban, Mario Bellini, David
Chipperfield, Massimiliano e Doriana Fuksas, Zaha Hadid, Marcio Kogan, Daniel Libeskind, Studio Mumbai
Bijoy Jain.
MDFF’s educational issue is associated with the documentary film. The Consiglio Nazionale degli Architetti
P.P.C. itself has allowed the festival to release credits for the architects. With the Chamber of Architects of
Milan a solid partnership has been signed to define an educational program capable of updating the
registered professionals.
On Sunday October 12th, participants to the “K.I.S.S. Milano i luoghi dove mangiamo” contest will be
awarded two prizes. This contest was launched during the latest Salone Internazionale del Mobile in Milan.
The jury and the audience in the room will be voting.
Milano Design Film Festival comes as a real communication system that starts from the four October days
and is developed through information and videos on the web site, with a catalogue and itinerant presences
– in the past edition in Paris, Rome, Venice, Senigallia, Val Tidone and next September events in Bologna,
on Bologna Water Design (September 24th - bolognawaterdesign.it) and in Beijing, during the Beijing Design
Week (25-30 September – bjdw.org).
In China, at the Orange Space in Taikoo Li Sanlitun South, the trade heart of the Chinese capital, Milano
Design Film Festival will be bringing 14 films. “BJDW – the organizers explain – for us is a finish line and a
springboard. Meeting, comparison, exchange. This is our first extra European event. MDFF 2014 will be
welcoming Asian film makers’ movies with the same enthusiasm. We have built a little bridge between
Europe and Asia: an important hand shake, an alchemy that feeds us and boosts the both of us”.
The first appointment of the second edition has been already confirmed: Milano Design Film Festival has
been invited by the Biennale Interieur to Kortrijk, from 17th to 26th October, in Belgium (interieur.be).
From October 1st on MDFF site (milanodesignfilmfestival.com), a detailed program will be published. The
web will turn into the main megaphone of the chronicle of the event in real time, also thanks to the help of
Sae Institute students that will create a special editorial office for the event. In the movie theaters of Anteo
spazioCinema, the paper catalogue will be available that – as well as the synopsis of the films – will contain
insights on some of the film topics.
On Friday, Saturday and Sunday morning, workshops and conversations with lecturers and international
cinema and architecture experts are scheduled. These institutions will take part to the conferences:
Accademia di architettura di Mendrisio - Università della Svizzera Italiana, Image di Marco Brizzi,
SAE Institute Milano, Sky arte HD, Ultrafragola Channels.
The final evening – on Sunday October 12th – will welcome Lorenzo Palmeri, designer and musician, that will
present his latest album “erbamatta” (erbamattaproject.com) with a preview of his Memorie Selettive video
(the single with Pacifico) and a live set.
To take part to the whole program, you have to accredit either from MDFF site (milanodesignfilmfestival.com)
or directly at Anteo spazioCinema. Membership fee accounts for 5€, valid for the entire duration of the
festival.
Milano Design Film Festival thanks both private and corporate partners that through their collaboration and
support have made it possible to organize the event.
Title sponsor: IVM Group
Festival sponsor: Boero Group, Salvatore Ferragamo, Flos, Molteni&C, Vitra.
Film partner: Alessi, Devon&Devon, Domus, Marazzi, Tucano.
Service partner: Bazzea, Cantine Ferrari, Chocolat, Consorzio del Soave, MuMac, Quaranta6.
Media partner: Domus, Sky Arte HD, Ultrafragola Channels, Zero.
Institutional partner: Milano Cuore d’Europa, Comune di Milano, 3D Produzioni, Accademia di architettura di
Mendrisio - Università della Svizzera Italiana, Accademia di Belle Arti di Brera, ADI - Associazione per il Disegno
Industriale, Anteo spazioCinema, Archivio Pietro Lingeri, ATM, Beijing Design Week, Brera Design District, Centro
Sperimentale di Cinematografia, Cinemambiente, D&P legal supports for ideas, Demanio Marittimo km-278,
Design Onscreen, Domus Academy, Expo Milano 2015, Feltrinelli, Falcoltà di Architettura di Genova,
Fondazione Franco Albini, Fondazione Promozione Acciaio, Fondazione Achille Castiglioni, Fondazione Vico Magistretti,
Goethe Institut, IED, Image, Istituto Italiano di Cultura di Parigi, MAXXI | Museo nazionale delle Arti del XXI secolo,
Mediateca Santa Teresa, Milano Film Festival, NABA Nuova Accademia di Belle Arti - Milano, Ordine degli Architetti,
Pianificatori, Paesaggisti e Conservatori della Provincia di Milano, Politecnico di Milano, SAE Institute Milano,
Scuola Politecnica di Design, Università Iuav di Venezia.
INTERNATIONAL PRESS OFFICE
Rota&Jorfida | Public Relations | Italia
Rota&Jorfida | Public Relations | France
Corso di Porta Romana 52 - 20122 Milano
36, Rue de la Roquette - 75011 Paris
T. +39 02 92 88 55 92 [email protected]
t. +33 6 75 021 621 [email protected]
K.I.S.S. Milano i luoghi dove mangiamo
Object of Short Film MDFF Award 2014:
Award for unpublished themed film project about design and architecture culture.
Topics:
Milan. The places where we eat.
MiCue Milano Design, on the second Milano Design Film Festival (MDFF) promotes a thematic contest
aimed at selecting unpublished film projects to support creativity and to enhance collective sensitiveness
towards the design and architecture world. The contest has been made possible by 3D Produzioni, Alessi
and SAE Institute Milano. Projects will be selected, presented in the form of brand new storyboards – for the
development of a 10 minutes audiovisual work. The contest entitled “K.I.S.S. Milano i luoghi dove mangiamo”
would like to embrace design, architecture and food habits. Everything set in a single city: Milan, the next
headquarters of Expo 2015. The places selected and dedicated to food consumption can be both public and
private and will have to tell about our behaviour at the table and our relationship with food. The contest
targets directors, videomakers, set designers and all those who, both Italian and foreigners, are going to
grapple with an audiovisual work. Awards will be given during MDFF 2014. Prize-giving will take place after
the live presentation by the authors of the ten finalist projects.
Awards:
SHORT FILM MDFF AWARD. The prize, awarded by the jury corresponds to the development in the form of
an audio visual work of the winning storyboard, for a total value of 15.000€. The video will be projected on
the third MDFF 2015 edition.
AUDIENCE SHORT FILM AWARD. This award is voted by the audience in the rooms during the presentation
of finalist projects. It will be eligible for a scholarship offered by SAE Institute Milano that will be fully covering
the cost of right of entry at the Motion Graphic Course for year 2015.
The jury:
The selection of finalist projects will be examined and assessed by a jury of experts in the field of
audiovisuals, architecture and design: Porzia Bergamasco, freelance journalist and curator; Letizia Cariello,
artist; Lionello Cerri, Anteo SpA Managing Director; Didi Gnocchi, 3D Production director; Maurizio Nichetti,
film maker and creative director of Centro Sperimentale di Cinematografia, Lombardy; Patricia Urquiola,
architect and designer; Alberto Zontone, architect - Studio Urquiola; Giorgio Pona, SAE Institute Milan
director.
INTERNATIONAL PRESS OFFICE
Rota&Jorfida | Public Relations | Italia
Rota&Jorfida | Public Relations | France
Corso di Porta Romana 52 - 20122 Milano
36, Rue de la Roquette - 75011 Paris
T. +39 02 92 88 55 92 [email protected]
t. +33 6 75 021 621 [email protected]
Workshops and Conversations
Friday 10th - 10.30 am
Ultrafragola Channels and Sky Arte HD.
Title of the meeting: From web to satellite - Communicating through the video.
With the participation of: Didi Gnocchi and Dino Vannini.
Saturday 11th - 10.30 am
Architecture Academy of Mendrisio - Italian Switzerland University.
Title of the meeting: Filming Architecture.
With the participation of: Marco Muller, Stan Neumann and Marco Della Torre.
Sunday 12th - 10.30 am
Image by Marco Brizzi.
Title of the meeting: Design by Video.
With the partecipation of: Marco Brizzi, Franco Raggi, Alessandro Scandurra e Filippo Romano.
SAE Institute Milano.
Title of the meeting: Creating a documentary by using smartphones and tablets.
With the participation of: Giulio Fiorito and Daniele Raina.
INTERNATIONAL PRESS OFFICE
Rota&Jorfida | Public Relations | Italia
Rota&Jorfida | Public Relations | France
Corso di Porta Romana 52 - 20122 Milano
36, Rue de la Roquette - 75011 Paris
T. +39 02 92 88 55 92 [email protected]
t. +33 6 75 021 621 [email protected]