Kiteboarding Southern Sardinia
Transcript
Kiteboarding Southern Sardinia
BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Kiteboarding Southern Sardinia: Strenghts, Weaknesses, Opportunities BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Purpose: Show an overview of kitesurf in Southern Sardinia Short analysis of • Opportunities for Sardinia by developping kitesurf philosophy • Strenghts, Weaknesses BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Kitesurf water sport that consists of surfing the sea towed by a kite Strenghts Wind + Sea (basic elements for kitesurfing) Sardinia and the Wind Sardinia and the Sea Mistral, Scirocco, Grecale, Libeccio, Ponente, Levante + Breeze (thermal wind) blow more than more than 50% of the days in a year. Sardinia paradise of wind almost 2000 km of coastline with crystal water and white beaches Sardinia paradise of sea BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Weaknesses Almost a total lack of dedicated areas for kitesurfing Increasing of illegal practice of kitesurfing risks for bathers and kiters block to the development of sport turism linked to the kitesurfing kitesurf is a safe sport, but dedicated areas are required for kitesurfing with safety BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Minimum area required for kitesurfing (source: Capitaneria del Porto di Cagliari - ORDINANZA N° 67/2011, art. 9 e 25) BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Opportunities of creating dedicated areas for kitesurfing 1) Promoting the development of sport turism 2) Increasing of social and territorial cohesion places 3) Increasing of marketing for whole Sardinia BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 1) Promoting the development of sport turism By creating dedicated areas for Kitesurfing, Sardinia would be a reference meta for kitesurfing: - sport turism incentive - turism increasing in low season (Sardinia is suitable for kitesurfing from mid-March to mid-November) Important: a) as well as the world, even in Italy the market of sport turism (considered one of the richest) is increasing b) Kitesurfing is the sport with the highest percentage increase of sportmen all over the world concrete example of kitesurf potential for Sardinia: world championships held at Poetto - October 2012 BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 2) Increasing of social and territorial cohesion places a) new places for social and territorial cohesion would be created b) In line with objectives of Europe 2020 there would be: - a sustainable growth designed to live the territory and its resources without environmental impact - an inclusive growth, as most of the kitesurfing schools in Sardinia are made up by people from Sardinia 3) Increasing of marketing for whole Sardinia a few numbers of regions and cities have areas for kitesurfing Sardinia, becoming a popular and reference place for kitesurfing, would attract the attention of many tour operators and travel agencies that would include our island in their destinations BITAS - Borsa Internazionale del Turismo Attivo Sardegna Bosa, 12-17 March 2013 Conclusions 1) Kitesurf has an enormous potential 2) This potential cannot be exploited because the lack of Kitesurf dedicated areas Hope is that come to realizing the potential of kitesurf, the Region and the municipal government could agree the actual and future proposals for dedicated areas by kitesurf associations and schools actual proposal under Region review Kitesurf lane at Poetto of Cagliari (9 km of beach without any possibility for kitesurfing) upcoming event “Settimana del Santuario degli Angeli”, event to promote the union “sport & nature” (Teulada, Cagliari, Villasimius, may 2013) BITAS - Borsa Internazionale del Turismo Attivo Sardegna Associations that contributed to the presentation: 1) KITEGENERATION – www.kitegeneration.com 2) KITESARDEGNA – www.kitesardegna.it 3) HYPERISLAND – www.hyperisland.it 4) KITEZONE – www.kitezone.it 5) CHIA WIND CLUB – www.windclub.it Bosa, 12-17 March 2013